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92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

MailChimp logo
Email Marketing Software

1.6 936 user ratings

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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

ActiveCampaign logo
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88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Marsello logo
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96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Klaviyo logo
Marketing Automation Software

2.8 311 user ratings

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Overview

Description Create targeted email or ad campaigns by connecting with MailChimp, an email marketing software that specializes in making sure that your emails reach the right people at the right time. It targets your customers based on behaviour, preferences, previous purchases and also sends a series of emails with just a single API request. MailChimp enables you to reach a wider audience with its ad campaigns on Google, Facebook and Instagram. It also provides you with advanced reporting features which lets you access your sales, revenue or any other report from anywhere, anytime. Its mobile app features a number of intent-based templates that lets you create and send campaigns directly from your phone. Read more ActiveCampaign is designed by combining the all-around abilities of marketing automation, email marketing and Customer Relationship Management automation. It is suitable for any business size. With the phenomenal drag-and-drop interface, you can send beautiful newsletters, build and design email campaigns to engage their audience, thereby converting more contacts into customers. It also lets you connect and collaborate with the users through their forums as well as other social media platforms. ActiveCampaign pricing plans are affordable and they also offer discounts to the non-profit organizations. Read more Marsello is a marketing tool that combines the power of automation with the nuances of human experts to deliver highly targeted retention marketing strategies. Marketers and managers can leverage the tool to deliver results for fast-growing brands by boosting sales through loyalty marketing. Marsello makes it possible to target the right customer at the right time, increasing customer retention and sales, along with enhancing every stage of the customer lifecycle. The tool even goes through the customer data by collecting them from the eCommerce or POS platform to segment the customers based on their buying patterns. Then by leveraging targeted email flows, customers can be engaged with loyalty program features across their complete lifecycle. The resulting customization can also improve brand value by forming a memorable connection with the customers. Messages and designs can be further customized according to the marketing strategies of the users. Read more Klaviyo is a marketing automation software developed to help businesses of every size from entrepreneurs to iconic brands in building sales for their online businesses. It allows customers to deliver amazing user experiences across email and other channels. It helps businesses to have their own marketing strategies and information to share with their customers. The brand provides its customers with the best category segmentation and customization as well as pre-built automation and traffic generators; the company uses data science and analysis, one-click integration, and provides ROI-based reports. The brand also provides ads on Facebook and Instagram to attract more traffic. Klaviyo helps clients store all business data in the same system that provides them with an experience; they allow new experiments and business start-ups, and they allow existing companies to grow faster in a way that they can control and manage. The brand has a unique packaging calculation method. The brand has not specified a fixed amount of the plan, but instead creates a personalized plan based on the client's needs. Read more
Pricing Options
  • Free Trial Available
  • Starts at $4.45. Offers Free-forever plan.
  • Free Trial Available
  • Starts at $15.0.
  • Free Trial Available
  • Starts at $125.0. Offers Custom plan.
  • Free Trial Not Available
  • Starts at $20.0. Offers Free-forever plan.
SW Score & Breakdown

92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    78%
  • Momentum
    63%
  • Popularity
    88%

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    97%
  • Momentum
    64%
  • Popularity
    89%

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    95%
  • Reviews
    71%
  • Momentum
    65%
  • Popularity
    79%

96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    88%
  • Momentum
    63%
  • Popularity
    87%
SaaSworthy Awards # 9 Fastest Growing # 5 Most Popular # 1 Most Worthy # 1 Fastest Growing
Not Available
# 3 Most Worthy # 4 Fastest Growing

Technical Details

Organization Types Supported
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
Platforms Supported
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
Modes of Support
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
API Support
  • Available
  • Available
  • Available
  • Available

Reviews & Ratings

User Rating
1.6/5 936 user ratings
3.7/5 1,065 user ratings
4.6/5 33 user ratings
2.8/5 311 user ratings
Rating Distribution
  • Excellent

    8.1%
  • Very Good

    4%
  • Average

    3.4%
  • Poor

    4.5%
  • Terrible

    80%
  • Excellent

    51.8%
  • Very Good

    16.4%
  • Average

    5.1%
  • Poor

    6.6%
  • Terrible

    20.1%
  • Excellent

    72.7%
  • Very Good

    21.2%
  • Average

    3%
  • Poor

    0%
  • Terrible

    3%
  • Excellent

    40.2%
  • Very Good

    3.2%
  • Average

    1.9%
  • Poor

    1.3%
  • Terrible

    53.4%
User Sentiments

    Ease of Use, Free Plan, Email Templates, Extensive Integrations

    Unreliable Customer Support, Account Suspensions, Spam Issues, Outdated Interface

    Robust Automation Features, Excellent Customer Support, Extensive Integrations, User-Friendly Interface

    Sluggish Website Performance, Email Deliverability Issues, Complicated CRM Functionality, Limited Email Template Customization

    Not Available

    Ease of Use, Email Automation, Extensive Integrations, Powerful Segmentation

    Unreliable Analytics, Slow Customer Support, Limited Email Template Customizations, High Cost For Larger Subscriber Base

Review Summary

Overall, users praise the user-friendly interface, email customization options, and automation features of the software. They appreciate the wide range of templates, ease of use, and helpful customer support. However, some users mention occasional glitches, deliverability issues, and limited reporting capabilities. Additionally, pricing concerns and a learning curve for advanced features are noted. Generally, users find the software effective for basic email marketing needs, but suggest improvements for advanced functionalities and analytics.

Many users find ActiveCampaign easy to use and navigate, with a user-friendly interface and comprehensive features. Its automation capabilities, such as email marketing, landing page creation, and contact management, receive praise for streamlining workflows and improving efficiency. However, some reviewers express concerns about occasional technical glitches, limited customization options, and the need for comprehensive training to fully utilize the platform's potential.

Not Available

Klaviyo is generally well-received by users, earning praise for its user-friendly interface, comprehensive features, and effective email marketing capabilities. Many reviewers highlight its intuitive drag-and-drop email editor, robust segmentation options, and detailed analytics as key strengths. Additionally, Klaviyo's customer support is often commended for its responsiveness and helpfulness. However, some users have expressed concerns regarding its pricing and occasional technical glitches. Overall, Klaviyo is considered a reliable and feature-rich email marketing solution suitable for businesses of various sizes.

  Read All User Reviews Read All User Reviews Read All User Reviews Read All User Reviews

AI-Generated from the text of User Reviews

Pricing

Pricing Options
  • Free Trial Available
  • Starts at $4.45. Offers Free-forever plan.
  • Free Trial Available
  • Starts at $15.0.
  • Free Trial Available
  • Starts at $125.0. Offers Custom plan.
  • Free Trial Not Available
  • Starts at $20.0. Offers Free-forever plan.
Pricing Plans
Monthly Plans Annual Plans

Free Free

Essentials $4.45 $4.45 per month

Standard $6.64 $6.64 per month

Premium $132.85 $132.85 per month

Starter $15.00 $15.00 per month

Plus $49.00 $49.00 per month

Pro $79.00 $79.00 per month

Enterprise $145.00 $145.00 per month

Essential $125.00 $125.00 per month

Professional $135.00 $135.00 per month

Enterprise Custom

Free Free

Email $20.00 $20.00 per month

Email and SMS $20.00 $20.00 per month

 
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Screenshots & Videos

Screenshots App Engagement
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All essential actions
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screenshots
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Integration
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Videos Video Thumbnail
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Vendor information

Company Details Located in: Atlanta, Georgia Located in: Chicago, Illinois Founded in: 2003 Located in: Wellington, New Zealand Located in: Boston, MA Founded in: 2012
Contact Details

Not available

https://mailchimp.com/

+1 800-357-0402

https://www.activecampaign.com/

Not available

https://www.marsello.com/

(800) 338 1744

https://www.klaviyo.com/

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