Home/Marketing Automation Software/Hubspot Marketing Hub vs Klaviyo
Updated on: February 4, 2023

Compare Hubspot Marketing Hub vs Klaviyo

88% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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95% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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88% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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95% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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Overview

Summary

Hubspot Marketing Hub is a multi-functional marketing solution that provides a vast range of smart tools and features to its users to enhance their growth chart. It provides tools to publish blog posts, manage CRM or Salesforce, connect with the audience, create and organize teams, and enhance the visibility of your brand on the web for a better success rate. It is an all-in-one marketing software that assists you in establishing your brand as an authority by enabling you to publish blog posts easily and effectively. It aims at improving your brand visibility so that you can be found online easily and therefore, drive more traffic. You can automatically organize and record your customer interactions and connect with Salesforce or HubSpot CRM. Users can create teams of hierarchical orders in order to align the usage of HubSpot account with the team’s structure. It additionally enables lead scoring, ROI tracking, channel management, and campaign segmentation. ..read more

Klaviyo is a marketing automation software developed to help businesses of every size from entrepreneurs to iconic brands in building sales for their online businesses. It allows customers to deliver amazing user experiences across email and other channels. It helps businesses to have their own marketing strategies and information to share with their customers. The brand provides its customers with the best category segmentation and customization as well as pre-built automation and traffic generators; the company uses data science and analysis, one-click integration, and provides ROI-based reports. The brand also provides ads on Facebook and Instagram to attract more traffic. Klaviyo helps clients store all business data in the same system that provides them with an experience; they allow new experiments and business start-ups, and they allow existing companies to grow faster in a way that they can control and manage. The brand has a unique packaging calculation method. The brand has not specified a fixed amount of the plan, but instead creates a personalized plan based on the client's needs. ..read more

Features

Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.

Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals.

Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Lead Management A systemized and organized way of managing all your leads and their conversation.

Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer.

Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response.

Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them

Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors.

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Cambridge, Massachusetts / +1 888-482-7768

Boston, MA / (800) 338 1744

API

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Free
Free

Start generating and emailing new leads, and measuring your success for free.

Features

  • Contact management
  • Contact website activity
  • Companies
  • Deals
  • Tasks & activities
  • Forms
  • Email marketing
  • Ad management
  • Landing pages
  • Shared inbox
  • List segmentation
  • Team email
  • Live chat
  • Basic bots
  • Mobile optimization
  • Reporting dashboard
  • Facebook Messenger integration
  • Custom properties
  • HubSpot mobile app
  • Form follow-up emails
  • Marketing events object
  • Email reply tracking
  • Email health reporting
  • Ad retargeting
  • User management
  • Custom user permissions
Starter
$50 /Month

$540 billed yearly

Features

  • Starts at 1,000 contacts
  • Includes features of Free plan, plus
  • Remove Hubspot Branding from
    • Forms
    • Email marketing
    • Landing pages
    • Live chat
    • Email and in-app chat support
Professional
$890 /Month

$9,600 per Year

Features

  • 2,000 Marketing Contacts
  • Includes features of Starter plan, plus
  • Omni-channel marketing automation
  • ABM tools and automation
  • Dynamic personalization
  • Multi-language content
  • Social media
  • Video hosting & management
  • Contact and company scoring
  • Collaboration tools
  • Campaign management
  • Teams
  • A/B testing
  • Ads optimization events
  • Contact create attribution
  • Website traffic analytics
  • Campaign reporting
  • Custom reporting
  • Salesforce integration
  • Phone support
Enterprise
$3200 /Month

$38,400 billed yearly

Features

  • Starts at 10,000 contacts
  • Includes features of Professional plan, plus
  • Single sign-on
  • Partitioning
  • Hierarchical teams
  • Permission sets
  • Field-level permissions
  • Email send frequency cap
  • Custom objects
  • Salesforce custom object sync
  • Adaptive testing
  • Multi-touch revenue attribution
  • Behavioral event triggers and reporting
  • Predictive lead scoring
Starter CRM Suite
$50 /Month

Our Starter CRM Suite includes all the marketing, sales, content management, operations, and customer service tools your growing business needs.

Features

  • Includes features of Free plan, plus
    • Marketing Hub Starter
    • CMS Hub Starter
    • Sales Hub Starter
    • Service Hub Starter
    • Operations Hub Starter
View Price Page
Email
Free

Features

  • Up to 250 contacts
  • 500 email sends
  • Email support
  • Best-in-class Segmentation and Personalization
  • Pre-built Automations and Flow Builder
  • Data Science and Analytics
  • Unlimited A/B Testing
  • One-click integrations
  • ROI-based reporting
  • Facebook and Instagram advertising

Based upon the Number of Contacts, the pricing plan varies.

SMS
Free

Features

  • Up to 50 SMS contacts
  • Up to 150 SMS or 50 MMS sends
  • Email support
  • Toll-Free Number
  • Hassle-free setup
  • Automatic consent management
  • Month-to-month pricing
  • Fast, powerful personalization
  • Built-in revenue attribution

Based upon the Number of SMS Contacts, the pricing plan varies.

Email and SMS
Free

Features

  • Up to 250 contacts
  • 500 email sends
  • Up to 50 SMS contacts
  • Up to 150 SMS or 50 MMS sends
  • Email support
  • Manage all messaging from a single screen
  • Understand ROI of each channel
  • Communicate on every customer’s preferred channel

Based upon the Contacts and Email Sends, the pricing plan varies.

View Price Page

SCREENSHOTS

Hubspot Marketing Hub Screenshots
View 6 screenshot(s)
Klaviyo Screenshots
View 3 screenshot(s)

INTEGRATIONS

  • GoToWebinar
  • HelloSign
  • Slack
  • Salesforce
  • Olark
  • Recurly
  • Stripe Payments
  • Chargebee
  • BigCommerce
  • Segment
  • Volusion
  • Help Scout
  • Unbounce
  • OpenCart
  • Privy
  • ReCharge
  • Yotpo
  • WooCommerce
  • Salesforce
  • LightSpeed Restaurant
  • Shopify Plus
  • AfterShip Returns Center
  • Shopify
  • UserVoice
  • Eventbrite

ALTERNATIVES

Top alternatives to Hubspot Marketing Hub

MailChimp
MailChimp
Pardot
Pardot
ActiveCampaign
ActiveCampaign
Klaviyo
Klaviyo
SharpSpring
SharpSpring

Top alternatives to Klaviyo

ConvertKit
ConvertKit
Privy
Privy
Flodesk
Flodesk
Attentive
Attentive
HubSpot CRM
HubSpot CRM