Home/Compare/Google Analytics vs CleverTap
Updated on: October 23, 2020

Google Analytics vs CleverTap

98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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Overview

Summary

Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. ..read more

CleverTap is the only integrated analytics and engagement platform built to solve retention. Create more meaningful relationships with customers whether you have just launched an app, or have millions of MAUs, to increase customer retention and lifetime value. With CleverTap, brands can remove the hassle and cost of integrating and maintaining multiple platforms to analyze, segment, and engage users across mobile and web. ..read more

Features

A/B Testing

Alert Notifications

Campaign Management

Cohort Analysis

Conversion Tracking

Event Tracking

Funnel Analysis

Goal Tracking

Heatmaps

Multiple Site Management

Push Notifications

Report Generation

Retention Tracking

Revenue Tracking

Time on site Tracking

User Interaction Tracking

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Mountain View, CA / +1 (650) 253-0000

Sunnyvale,US /+1 415-513-5756

API

N/A

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Google Analytics
Free

Individuals and small to medium-sized companies

  • Multiple data collection options across websites, apps, and internet-connected devices
  • Data access via mobile app, API, email notifications, and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with AdWords, AdSense, Search Console (formerly Webmaster Tools), and DoubleClick AdExchange
  • Native remarketing integrations with AdWords and the Google Display Network
  • Basic Funnel reporting
  • Basic Attribution modeling
  • Number of views per web property: Max 200
  • Custom dimensions and metrics per property : 20 custom dimensions and metrics
  • User and account administration
  • Self-service Help Center and community forums
  • Free Payment options
Google Analytics 360
Custom

Larger enterprises who need it all

  • Multiple data collection options across websites, apps, and internet-connected devices
  • Data access via mobile app, API, email notifications, and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with AdWords, AdSense, Search Console (formerly Webmaster Tools), DoubleClick AdExchange, DoubleClick Bid Manager, DoubleClick Campaign Manager, DoubleClick for Publishers, and DoubleClick Search
  • Native remarketing integrations with AdWords, the Google Display Network, and DoubleClick Bid Manager
  • Integration with Google BigQuery
  • Salesforce Sales Cloud Integration
  • Funnel reporting-Advanced, customizable funnel reporting
  • Attribution modeling- Advanced, including data-driven model
  • Cross-property roll-up reporting
  • Number of views per web property : Max 400
  • Custom dimensions and metrics per property :200 custom dimensions and metrics
  • Data freshness : Guaranteed 4 hours under SLA (usually faster)
  • Unlimited data
  • Unsampled reporting
  • Access to raw data
  • User and account administration
  • Implementation services
  • Enterprise-level service, support, and SLAs
  • Invoiced monthly

View Price Page
Growth
$249 /Month

$249 per Month billed Annually at $2,988 (25,000 MAUs)

$499 per Month billed Annually at $5,988 (50,000 MAUs)

$749 per Month billed Annually at $8,988 (75,000 MAUs)

$999 per Month billed Annually at $11,988 (100,000 MAUs)

Custom Pricing on 100,000+ MAUs

Features

  • Powerful behavioral analytics
  • Lifecycle optimization
  • Mobile and web engagement channels
  • Psychographic, behavioral, and live segmentation
Advanced
$349 /Month

$349 per Month billed Annually at $4,188 (25,000 MAUs)

$699 per Month billed Annually at $8,388 (50,000 MAUs)

$1,049 per Month billed Annually at $12,588 (75,000 MAUs)

$1,399 per Month billed Annually at $16,788 (100,000 MAUs)

Custom Pricing on 100,000+ MAUs

Features

  • Everything in Growth, plus
  • Advanced engagement channels
  • Predictive segmentation
  • Proven individualization tools
Enterprise
Custom

Features

  • Everything in Advanced, plus
  • Comprehensive security controls
  • Complete data management options
  • Advanced roles and workflows
View Price Page

SCREENSHOTS

Google Analytics Screenshots
View 13 screenshot(s)
CleverTap Screenshots
View 8 screenshot(s)

ALTERNATIVES

Top alternatives to Google Analytics

Mixpanel
Tableau
Google Tag Manager
Matomo
Kissmetrics

Top alternatives to CleverTap

Mixpanel
WebEngage
MoEngage
Amplitude
Google Analytics