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Updated on: September 21, 2019

Google Analytics vs CleverTap

98%
Google Analytics
(662 Ratings)
98%
CleverTap
(142 Ratings)
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Google Analytics
(662 Ratings)
98%
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CleverTap
(142 Ratings)
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Overview

Summary

Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. ..read more

CleverTap will help you to build powerful mobile engagement strategies. Using this platform, you can easily collect, analyze and act on customer insights in real-time. It has funnels to identify the conversion blockers that minimizes your user conversion rate. It also has retention cohorts to measure user retention and business metrics. In addition, you can visualize the navigation flow of your users. You can run predefined campaigns for increasing user retention and can run scheduled campaigns based on user behaviour. It allows you to send personalized messages to your users. Moreover, it has effective user segmentation to group your users based on their activity and location. ..read more

Features

A/B Testing

Alert Notifications

Campaign Management

Cohort Analysis

Conversion Tracking

Event Tracking

Funnel Analysis

Goal Tracking

Heatmaps

Multiple Site Management

Push Notifications

Report Generation

Retention Tracking

Revenue Tracking

Time on site Tracking

User Interaction Tracking

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Mountain View, CA / +1 (650) 253-0000

Sunnyvale,US /+1 415-513-5756

API

N/A

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Google Analytics
Free

Individuals and small to medium-sized companies

  • Multiple data collection options across websites, apps, and internet-connected devices
  • Data access via mobile app, API, email notifications, and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with AdWords, AdSense, Search Console (formerly Webmaster Tools), and DoubleClick AdExchange
  • Native remarketing integrations with AdWords and the Google Display Network
  • Basic Funnel reporting
  • Basic Attribution modeling
  • Number of views per web property: Max 200
  • Custom dimensions and metrics per property : 20 custom dimensions and metrics
  • User and account administration
  • Self-service Help Center and community forums
  • Free Payment options
Google Analytics 360
Custom

Larger enterprises who need it all

  • Multiple data collection options across websites, apps, and internet-connected devices
  • Data access via mobile app, API, email notifications, and more
  • Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
  • Native data onboarding integrations with AdWords, AdSense, Search Console (formerly Webmaster Tools), DoubleClick AdExchange, DoubleClick Bid Manager, DoubleClick Campaign Manager, DoubleClick for Publishers, and DoubleClick Search
  • Native remarketing integrations with AdWords, the Google Display Network, and DoubleClick Bid Manager
  • Integration with Google BigQuery
  • Salesforce Sales Cloud Integration
  • Funnel reporting-Advanced, customizable funnel reporting
  • Attribution modeling- Advanced, including data-driven model
  • Cross-property roll-up reporting
  • Number of views per web property : Max 400
  • Custom dimensions and metrics per property :200 custom dimensions and metrics
  • Data freshness : Guaranteed 4 hours under SLA (usually faster)
  • Unlimited data
  • Unsampled reporting
  • Access to raw data
  • User and account administration
  • Implementation services
  • Enterprise-level service, support, and SLAs
  • Invoiced monthly

View Price Page
Starter
Free

Starter Plan Features

  • Complete Analytics
  • 5 Campaigns per channel
  • Uninstall Tracking
  • Campaign Tracking
  • API Access

Business
$999 /Month

Business Plan Features

  • All Starter Plan Features (plus)
  • Unlimited Behavioral Segments
  • Unlimited Campaigns
  • A/B Testing
  • Live Onboarding

Enterprise
Custom

Contact Us

Enterprise Plan Features

  • All Unlimited features
  • Data Science Insights
  • Industry Benchmarks
  • Customized Training Packages
  • Dedicated Success Manager

View Price Page

SCREENSHOTS

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