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87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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| Description | Google Optimize is the most popularly used A/B Testing tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Optimize analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Optimize' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. Read more | Adobe Target is a content testing, personalisation and automation solution for businesses to test their content and predict its performance in the market. It is a software that targets a customer and strikes them with the most relevant information or product description to generate more sales. Adobe Target uses A/B and multivariate tests to quickly understand and bring into action the best combinations of offers and layouts to attract customers. Users can create customised tests for a different type of users to see what they are looking for in a product. A/B test the whole experience, including images, user interface, copy, etc to provide the best possible experience. The software helps to personalise the customer based on gender, age, brand affinity or any profile data available on the site. Users can create their own parameters to personalise their customers across different stages of interaction. Read more |
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| SW Score & Breakdown |
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
| Total Features |
9 Features
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5 Features
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| Common Features for All |
Audience Targeting
Funnel Analysis
Heatmaps
Landing Pages (Web Forms)
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Test Scheduling
Visual Editor
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Audience Targeting
Funnel Analysis
Heatmaps
Landing Pages (Web Forms)
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Test Scheduling
Visual Editor
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| Review Summary |
Not Available
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Users highlight Adobe Target's robust A/B testing capabilities, personalization features, and user-friendly interface as key strengths. They appreciate the ability to conduct various tests, target specific segments, and create personalized experiences. However, some users mention limitations in reporting and analytics capabilities, and occasional technical glitches. Overall, Adobe Target is praised for its testing and personalization features but could benefit from improved reporting and technical stability. |
| Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
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Pricing Plans
Monthly Plans
Annual Plans
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Google Optimize Free Google Optimize 360 Custom |
Adobe Target Custom |
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View Detailed Pricing
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View Detailed Pricing
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| Screenshots |
+ 1 More
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+ 1 More
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| Company Details | Located in: Mountain View, CA |
Not available |
| Contact Details |
+1 (650) 253-0000 https://marketingplatform.google.com/about/optimize/ |
Not available https://www.adobe.com/marketing/target.html |
| Social Media Handles |
Not available |
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