Home/Compare/Google Optimize vs Adobe Target
Updated on: October 22, 2020

Google Optimize vs Adobe Target

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85% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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85% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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Overview

Summary

Google Optimize is the most popularly used A/B Testing tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Optimize analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Optimize' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. ..read more

Adobe Target is the Adobe Experience Cloud solution that provides everything you need to tailor and personalize your customers' experience to maximize revenue on your web and mobile sites, apps, social media, and other digital channels. ..read more

Features

Audience Targeting

Funnel Analysis

Heatmaps

Landing Pages (Web Forms)

Multivariate Testing

Split Testing

Statistical Relevance Analysis

Surveys

Test Scheduling

Visual Editor

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Mountain View, CA / +1 (650) 253-0000

N/A

API

N/A

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Google Optimize
Free

Small to medium-sized businesses just getting started with experimentation.

Google Optimize Plan Includes the Features

  • A/B testing
  • Native integration with Google Analytics
  • Advanced targeting (includes geographic and user attributes)
  • Support for single-page web applications
  • Google AdWords Integration
  • Limited Multivariate testing (MVT)
  • Pre-selected Experiment objectives
  • Basic Simultaneous experiment capabilities
  • User and account administration
  • Support and services - Self-service Help Center and community forums
  • Payment options- Free

Google Optimize 360
Custom

Larger enterprises or those businesses with more sophisticated testing needs.

Google Optimize 360 Includes the Features

  • A/B testing
  • Native integration with Google Analytics
  • Advanced targeting (includes geographic and user attributes)
  • Support for single-page web applications
  • Google AdWords Integration
  • Google Analytics audience targeting
  • Full Multivariate testing (MVT)
  • Ad hoc Experiment objectives
  • Advanced Simultaneous experiment capabilities
  • User and account administration
  • Implementation services
  • Support and services : Enterprise-level service, support, and SLAs
  • Payment options : Invoiced monthly

Please Contact the Vendor to get the Detailed Pricing Information.

View Price Page
Adobe Target
Custom

Features

  • Product options
  • Volume
  • Omnichannel delivery

View Price Page

SCREENSHOTS

Google Optimize Screenshots
View 2 screenshot(s)
Adobe Target Screenshots
View 2 screenshot(s)

ALTERNATIVES

Top alternatives to Google Optimize

Optimizely
VWO Testing
AB Tasty
Kameleoon
Omniconvert

Top alternatives to Adobe Target

Optimizely
Google Optimize
AB Tasty
Kameleoon
Omniconvert