Home/Compare/Optimizely vs Google Optimize
Updated on: November 16, 2019

Optimizely vs Google Optimize

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Optimizely
(258 Ratings)
75%
Google Optimize
(16 Ratings)
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Optimizely
(258 Ratings)
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Overview

Summary

Optimizely is the world's leading experimentation platform which enables businesses to deliver continuous experimentation and personalization across various websites, mobile apps and connected devices. The Optimizely software technology provides A/B testing tools, in which two versions of a web page can be compared for performance and multivariate testing. Optimizely's experimentation platform is called Optimizely X, which provides tools for web experimentation, personalization and recommendations. The personalization capability, which may be used for making data-driven decisions can also be used for serving online advertising ..read more

Google Optimize is the most popularly used A/B Testing tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Optimize analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Optimize' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. ..read more

Features

Audience Targeting

Funnel Analysis

Heatmaps

Landing Pages (Web Forms)

Multivariate Testing

Split Testing

Statistical Relevance Analysis

Surveys

Test Scheduling

Visual Editor

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

San Francisco, CA / (800) 252-9480

Mountain View, CA / +1 (650) 253-0000

API

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Optimizely Web Standard
Custom

Get started with the essential experimentation tools to help you optimize your web experiences. (For Marketing Teams)

  • A/B testing
  • Visual editor
  • Multi-page experimentation
  • Platform security and compliance
  • Analytics integrations
  • Stats Engine
Optimizely Web Business
Custom

Drive experimentation across all of your digital touchpoints and begin collaborating across teams. (For Marketing Teams)

  • All Standard features Plus
  • Mutually exclusive experiments
  • Advanced targeting options
  • Additional roles and permissions
  • Extensions
  • Program Management
Optimizely Web Enterprise
Custom

Scale experiments 10X, with advanced collaboration, reporting, targeting, personalization and more. (For Marketing Team)

  • All Business features Plus
  • Personalization campaigns
  • Behavioral targeting
  • Product and content recommendations
  • Third-party audiences
  • Advanced Program Management
Optimizely Full Stack Enterprise
Custom

Our solution for advancing a culture of collaborative experimentation across product teams and all digital touchpoints.

  • All Business features Plus
  • Advanced Program Management
Optimizely Full Stack Business
Custom

A full-featured solution, for businesses seeking to run powerful experiments throughout the product development process.

  • 11 open-source SDKs
  • Support for Full Stack, Mobile, and cross-channel experiments
  • Web console for experimentation
  • Stats Engine
  • Platform security and compliance
  • Program Management
View Price Page
Google Optimize
Free

Small to medium-sized businesses just getting started with experimentation.

Google Optimize Plan Includes the Features

  • A/B testing
  • Native integration with Google Analytics
  • Advanced targeting (includes geographic and user attributes)
  • Support for single-page web applications
  • Google AdWords Integration
  • Limited Multivariate testing (MVT)
  • Pre-selected Experiment objectives
  • Basic Simultaneous experiment capabilities
  • User and account administration
  • Support and services - Self-service Help Center and community forums
  • Payment options- Free

Google Optimize 360
Custom

Larger enterprises or those businesses with more sophisticated testing needs.

Google Optimize 360 Includes the Features

  • A/B testing
  • Native integration with Google Analytics
  • Advanced targeting (includes geographic and user attributes)
  • Support for single-page web applications
  • Google AdWords Integration
  • Google Analytics audience targeting
  • Full Multivariate testing (MVT)
  • Ad hoc Experiment objectives
  • Advanced Simultaneous experiment capabilities
  • User and account administration
  • Implementation services
  • Support and services : Enterprise-level service, support, and SLAs
  • Payment options : Invoiced monthly

Please Contact the Vendor to get the Detailed Pricing Information.

View Price Page

SCREENSHOTS

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