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About Behaf

Clara AI Deep Dive with Clara AI

Behaf is an AI-powered conversational commerce platform built for Indian D2C brands to sell directly on WhatsApp. It transforms WhatsApp into a full-fledged sales channel with an AI shopping assistant that handles product discovery, recommendations, cart management, and checkout — all within a natural conversation. Key capabilities include: AI Shopping Assistant that understands customer intent and guides them through purchases; full catalog management with automated product sync from Shopify; smart order management with real-time tracking via WhatsApp; automated abandoned cart recovery and re-engagement campaigns; multi-channel messaging for marketing, support, and transactional notifications; and lead capture and customer segmentation powered by AI/ML. Behaf helps D2C brands reduce customer acquisition costs, increase conversion rates, and deliver personalized shopping experiences at scale. The platform integrates seamlessly with Shopify and supports the complete purchase journey from discovery to delivery. Founded in 2024 and based in Chennai, India, Behaf is designed specifically for the Indian market where WhatsApp is the dominant messaging platform with 500M+ users. Pricing is transaction-based, making it accessible for brands of all sizes.

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Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    71%
  • Reviews
    60%
  • Momentum
    60%
  • Popularity
    60%

Platforms Supported

  • Not available

Organization Types Supported

  • Not available

API Support

Modes of Support

  • Not available

Behaf Features

Ecommerce Features

  • Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    71%

Shopping Cart

Helps to select a product or service displayed on the website, order it and eventually helps with the purchasing process

Order Management

Helps tracking, monitoring, supervising, and meeting deadlines concerning ordered goods in an automated and systematic way

Catalog Management

Helps managing and monitoring business product or service catalog

Promotions Management

Supports and assists in handling several promotional or marketing activities of a company online

Product Configurator

Helps to configure or to design products almost exactly the way a specific customer wishes it to be

Multi-store Management

Provides technological help in electronically manage multiple stores using just a single platform

Loyalty Program

Assists in formulating effective strategies to encourage and convince customers to stay loyal to the brand/company

Customer Accounts

Facilitates maintaining and monitoring accounts of customers and records critical data concerning them

Email Marketing

Helps to do email marketing and customizes emails to make a good impression to audiences

Returns Management

Helps with the supply chain management including returns, gatekeeping, reverse logistics, etc.

Inventory Management

Helps in recording inventory to optimize and fulfill the requirement.

Channel Management

It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

SEO Management

Allows to optimize the website to support easy indexing by search engines

Chatbots Features

For Sales/Marketing

Chatbot

Automated Responses

AI/Machine Learning

Generative AI

Lead Capture

Provides webhooks and integrations to capture lead information

Transfers/Routing

Query Suggestions

Pre-Configured Bot

Language Detection

Code-free Development

Augmented Analytics

Natural Language Processing

AI Copilot

An AI-powered virtual assistant that accomplishes tasks and pursues goals on a user's behalf.

Customizable Branding

This feature enables the customization of brand marketing to meet specific requirements and preferences.

Automated Routing

It helps in automatically directing queries and data to the appropriate agent.

Customer Support

Ensures after-sales interactions with your customers and solve queries related to your products and services

Conversational Marketing Features

Lead Capture

Provides webhooks and integrations to capture lead information

Live Chat

Allows you to instantly communicate with your customers and/or exchange chat messages online

Multi-channel Messaging

Allows to send push notifications from multiple channels like mobile and web

Intent Data Tracking

Signals of buying intent from online behavior

Account Based Marketing

Helps to create personalized buying experiences using marketing and sales teams expertise

Meeting Scheduler

Allows to schedule meetings intuitively and integrated into a calendar, email services, and other productivity apps

CRM Integration

Automatically sends and receives the relevant information to the CRM Software that helps in time management

Automated Routing

It helps in automatically directing queries and data to the appropriate agent.

Landing Pages

Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

A/B Testing

Compares two versions of your website to see which one performs better
Behaf Pricing

Free Trial

Not available

Learn more about  Behaf Pricing

Behaf Alternatives

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Behaf Reviews

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Behaf FAQs

What is Behaf used for?

Behaf is Ecommerce Software. Behaf offers the following functionalities:

  • Shopping Cart
  • Order Management
  • Catalog Management

Learn more about Behaf features.

What are the top alternatives for Behaf?

Behaf Contact

Vendor Details

Founded : 2026

Contact Details

Not available

https://www.behaf.co

Social Media Handles

Not available

Disclaimer

This research is curated from diverse authoritative sources; feel free to share your feedback at [email protected]

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