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About Spyfu

Spyfu is a competitor keyword research tool that enables users to search for domains and see every organic rank, keywords, and ad variations that have shown up in Google in the past thirteen years. The software helps users to connect to these domains and find traditional and online lead generation methods. Users can monitor and track their paid keywords while also evaluating their SEO rankings on Yahoo, Google, and Bing through the software. The smart recommendation drive offered by the software clicks to the Adword or SEO campaigns of users to increase the traffic of their website. One can make better connections as the reliable contact information provided by the software helps users generate sales leads or build partnerships. The software enables its users to keep track of every domain that is bidding on their Adwords and detect the alterations in ad spend over time while also keeping an eye for shifts in strategies and emerging competitors.

Screenshots & Videos

Traffic Overview
Type in your URL
Test Your Website Speed
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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
  • Reviews
  • Momentum
  • Popularity

Platforms Supported

  • Browser Based (Cloud)

Organization Types Supported

  • All (Small, Medium, Large)

API Support

  • Available

Modes of Support

  • Business Hours, Online

Spyfu Awards

Spyfu Features

SEO Features

  • Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

User Management

Managing access of multiple users so that work can be integrated and collaborated

Rank Tracking

A tool designed to track rankings of your website for multiple keywords

Link Management

A simple and accessible system to manage links for creative purposes

Keyword Tracking

Tracks the most-often searched keywords according to your website

Content Management

Helps you to create and customize your contents to make user and SEO friendly

Competitor Analysis

Identifying your competitor's strategies and strengths in order to help you make informed decisions


Evaluating the search engine friendliness of your website with the use of a number of tools


A digital insight of reports and other workings on a single screen

Revenue Management

Professional management of your revenue to ensure growth of your business

Mobile Search Tracking

Tracks your website's mobile rankings for the same keywords that you are tracking on desktop

Google Analytics Integration

Helps you to track and understand your website's traffic

A/B Testing

Compares two versions of your website to see which one performs better
Spyfu Pricing

Free Trial

Not available

Pricing Options

Premium Plans ( Subscription )

Pricing Plans


Screenshots of Vendor Pricing Page

Pricing screenshot
Pricing screenshot
Disclaimer: The pricing details were last updated on 22/10/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Spyfu Pricing.

Spyfu Alternatives

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Spyfu Reviews

User Rating

4.4/5 (Based on 1,806 Ratings)

Rating Distribution

  • Excellent

  • Very Good

  • Average

  • Poor

  • Terrible


User Sentiments

Comprehensive SEO Data, Competitor Keyword Analysis, PPC Campaign Insights, User Friendly Interface

Inaccurate Data Reporting, Limited International Data, Outdated Reporting Format, Lack of Local SEO Data

Do You Use Spyfu?

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Review Summary

Based on user reviews, SpyFu is generally praised for its comprehensive data and insights into competitors' strategies. Users appreciate its ability to track competitors' keywords, rankings, and backlinks, helping them stay informed and make data-driven decisions. Additionally, the platform's user-friendly interface and helpful customer support are noted as strengths. However, some users have expressed concerns about the accuracy and reliability of the data, particularly for smaller or niche businesses. Furthermore, the pricing structure has been criticized for being relatively high, especially for small businesses or startups with limited budgets.


  • Indepth competitor analysis: SpyFu provides comprehensive insights into competitors' strategies, including their keywords, ad campaigns, and organic search performance.
  • Historical data: Users can access historical data to track changes in competitor strategies over time and identify trends.


  • Limited features for small businesses: Some users report that SpyFu may be less useful for small businesses with limited marketing budgets.
  • Accuracy of data: A few users have raised concerns about the accuracy of SpyFu's data and the reliability of certain metrics.

Spyfu Reviews

AI-Generated from the text of User Reviews

Videos on Spyfu

Spyfu Screenshots

Spyfu FAQs

What is Spyfu used for?

Spyfu is SEO Software. Spyfu offers the following functionalities:

  • User Management
  • Rank Tracking
  • Link Management
  • Keyword Tracking
  • Content Management
  • Competitor Analysis
  • Auditing
  • Dashboard

Learn more about Spyfu features.

What are the top alternatives for Spyfu?

Does Spyfu provide API?

Yes, Spyfu provides API.

Spyfu Contact

Vendor Details

Scottsdale, Arizona Founded : 2006

Contact Details

+1 888-201-0422

Social Media Handles


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