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92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Braze logo
Customer Advocacy Software

4.5 1,276 user ratings

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91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Iterable logo
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94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Customer.io logo
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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

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Overview

Description Braze is a customer platform designed for today's mobile world. The customer-relationship-management platform help leading brands to create the insights of customers who transmit and process historical, current and predictive data in an interactive feedback loop. This means that relevant information about relevant messaging features can be processed immediately via mobile and web devices. It is a marketing analysis and application automation software for mobile applications that focus on campaign management, promoting your business. Compatible with Android, Windows, iOS, and Unity, the company is equipped with a team dedicated to Braze Academy, a resource for automating integration, deployment, and marketing. The product is a platform that allows brands to humanize their relationships with their customers through technology. This leads to better experiences and improves customer loyalty, life expectancy and return on investment. The CRM software provides easy-to-use tools for loading and retrieving data from the platform. Detailed information about the level of events available in the currents program is also beneficial for entering your analytics system. The platform has standard reports and can pull another custom to meet your needs. This shows that Braze is indeed customer oriented. The Customer Relationship Management software is designed for today's on-demand customers who are always connected. Replacing decades of old databases and poorly integrated internal and external tools with live client views, offering a grand customer path development, optimized campaign, and more. Its amazing features include prolific customers including Urban Outfitters and Shutterfly; compatibility with the SDK configuration; analysis and market strategy and Amazon Kindle. Read more Iterable is a comprehensive cross channel marketing platform. It aids businesses to improve their customer experience by creating and measuring their interactions from time to time. This cross-channel platform jumps ahead of the conventional marketing technologies in terms of speed and scale, by providing a combination of email, mobile push, SMS and in-app notifications. Also, users can personalise each channel according to their specific needs. Iterable is powered by Iterable AI, which offers a variety of efficient personalisation tools that are capable of satisfying the needs of individual customer relationships. To reshape customers’ experience with the brand, Iterable comes equipped with a heap of inbuilt tools and pre-existing catalogues. Furthermore, its professional service and customer success teams enable businesses to handle a variety of challenges and realise campaign ideas as per convenience. Iterable promotes unique customer interaction, improving the overall marketing potential of the brand in real-time. Read more Customer.io is a comprehensive marketing platform that helps marketers to send data-driven emails, SMS, and push notifications. The platform’s RESTful API helps marketers create, update and delete customers from their database easily. It also enables users to add third-party integrations, such as Segment, Hull, mParticle, RudderStack, and more. With Customer.io, businesses can easily divide their audience into different segments and target a particular group of people as per their designed marketing strategy. Apart from the group, users can even separate an individual from the group and easily monitor their event-wise logs, attribution data, messages received by them, and more. The transactional API facility offered by the platform enables marketers to customize transactional messages in their own way. Customer.io can be used to send multichannel newsletters within customers’ timezones. Users can also monitor their message leaderboard, conduct active A/B tests, streamline metrics delivery, and segment memberships, all from a single dashboard. Apart from that, marketers also get to compare campaigns, newsletters, and other metrics with the help of detailed analytical reports offered by the same. Read more Marketing automation software for software companies. Real time activity streams. Visual rule builder. Multi-channel messaging.Use popular real time data pipelines like Segment, Vero’s own Javascript, Ruby and other SDKs, Zapier and more to send user activity data to Vero in real time. Write rules to automatically filter, branch and message your users based on this data. Read more
Pricing Options
  • Free Trial Not Available
  • Offers Custom plan.
  • Free Trial Not Available
  • Offers Custom plan.
  • Free Trial Available
  • Starts at $100.0. Offers Custom plan.
  • Free Trial Available
  • Starts at $44.08.
SW Score & Breakdown

92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    60%
  • Reviews
    75%
  • Momentum
    63%
  • Popularity
    88%

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    83%
  • Momentum
    64%
  • Popularity
    78%

94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    79%
  • Momentum
    69%
  • Popularity
    86%

82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    95%
  • Reviews
    70%
  • Momentum
    61%
  • Popularity
    61%
SaaSworthy Awards
Not Available
# 10 Highly Rated # 16 Fastest Growing # 10 Fastest Growing # 15 Most Popular
Not Available

Technical Details

Organization Types Supported
  • Large Enterprises
  • Medium Business
  • Small Business
  • Large Enterprises
  • Medium Business
  • Small Business
  • Large Enterprises
  • Medium Business
  • Small Business
  • Large Enterprises
  • Medium Business
  • Small Business
Platforms Supported
  • SaaS/Web/Cloud
  • SaaS/Web/Cloud
  • SaaS/Web/Cloud
  • SaaS/Web/Cloud
Modes of Support
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
API Support
  • Available
  • Available
  • Available
  • Available

Reviews & Ratings

User Rating
4.5/5 1,276 user ratings
4/5 198 user ratings
4.5/5 77 user ratings
4.6/5 25 user ratings
Rating Distribution
  • Excellent

    56.3%
  • Very Good

    37.3%
  • Average

    5.7%
  • Poor

    0.3%
  • Terrible

    0.4%
  • Excellent

    30.3%
  • Very Good

    50.5%
  • Average

    15.7%
  • Poor

    0%
  • Terrible

    3.5%
  • Excellent

    55.8%
  • Very Good

    40.3%
  • Average

    2.6%
  • Poor

    0%
  • Terrible

    1.3%
  • Excellent

    64%
  • Very Good

    36%
  • Average

    0%
  • Poor

    0%
  • Terrible

    0%
User Sentiments

    User-friendly Interface, Extensive Automation Capabilities, Robust Segmentation Features, Extensive Integrations

    Reporting Functionalities need Improvement, Slow Loading Times/Performance Issues, Complex Initial Implementation, Limited Email Template Customisation

    Excellent Customer Support, Intuitive User Interface, Robust Workflow Functionality, Extensive Personalization Capabilities

    Limited Reporting Functionality, Occasional System Glitches/Bugs, Steep Learning Curve for Advanced Features, Limited Native Integrations

    Not Available
    Not Available
Review Summary

Overall, users praise the effectiveness of the platform in driving engagement, personalizing campaigns, and streamlining communication. They appreciate the automation capabilities, segmentation options, and analytics tools. However, some users mention areas for improvement, such as occasional technical glitches, a learning curve for new users, and limited flexibility in customization. Additionally, concerns are raised regarding the pricing structure and the need for improved customer support responsiveness.

Overall, users have positive feedback on the reliability, tracking abilities, flexibility, and customer support of Iterable. The platform is praised for its comprehensive set of features, including email marketing, SMS messaging, and push notifications. It is noted to be user-friendly, with a clean interface and intuitive design. However, some users have mentioned challenges with the learning curve, particularly for more advanced functions, along with occasional bugs and glitches. Additionally, the pricing structure may not be suitable for smaller businesses or those with limited budgets.

Customer.io is praised for its ease of use, powerful automation features, and integration with other platforms, particularly Segment. Users find it a valuable solution for building complex marketing workflows and nurturing leads. However, some users note limitations in the email editor, reporting capabilities, and a steep learning curve for non-technical users. There is also concern about pricing for larger user bases.

Not Available
Pros & Cons
  • Provides a 360-degree customer view.
  • Helps create insights from customer data.
  • Offers easy-to-use tools for data loading and retrieval.
  • May have occasional technical glitches.
  • Can have a learning curve for new users.
  • Limited flexibility in customization.
  • Offers a comprehensive set of features.
  • Provides advanced personalization tools.
  • Has a user-friendly interface and intuitive design.
  • May have a learning curve for advanced functions.
  • Can experience occasional bugs and glitches.
  • Pricing may not be suitable for smaller businesses.
  • Provides a RESTful API for easy integration.
  • Offers advanced segmentation and targeting capabilities.
  • Includes a transactional API for customizing messages.
  • May require technical expertise for advanced use.
  • Can be expensive for businesses with limited budgets.
  • May have limited reporting and analytics capabilities.
  • Offers real-time activity streams.
  • Provides a visual rule builder for automation.
  • Supports multi-channel messaging.
  • May require technical expertise for implementation.
  • Can be limited in terms of advanced features.
  • May not be suitable for businesses with complex marketing needs.
  Read All User Reviews Read All User Reviews Read All User Reviews Read All User Reviews

AI-Generated from the text of User Reviews

Pricing

Pricing Options
  • Free Trial Not Available
  • Offers Custom plan.
  • Free Trial Not Available
  • Offers Custom plan.
  • Free Trial Available
  • Starts at $100.0. Offers Custom plan.
  • Free Trial Available
  • Starts at $44.08.
Pricing Plans
Monthly Plans Annual Plans

Braze Custom

Iterable Custom

Essentials $100.00 $100.00 per month

Premium $1,000.00 $1,000.00 per month

Enterprise Custom

Starter $44.08 $49.00 per month

Pro $179.08 $199.00 per month

Growth $449.08 $499.00 per month

Enterprise $1,169.08 $1,299.00 per month

 
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Screenshots & Videos

Screenshots Braze screenshot
+ 2 More
Templates
+ 1 More
New Dashboard
+ 1 More
Not Available
Videos Video Thumbnail
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Video Thumbnail
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Vendor information

Company Details Located in: New York, NY Founded in: 2011 Located in: San Francisco, California Founded in: 2013 Located in: Portland, Oregon Founded in: 2012 Located in: Sydney, Australia
Contact Details

Not available

https://www.braze.com/

+1 (415) 723-5230

https://iterable.com/

Not available

https://customer.io/

Not available

https://www.getvero.com/workflows/

Social Media Handles

Not available

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