ActiveCampaign vs Customer.io Comparison

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

ActiveCampaign

Marketing Automation Software

4.5 5,084 user ratings

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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Customer.io

Marketing Automation Software

4.6 313 user ratings

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Omnisend

Marketing Automation Software

4.7 1,010 user ratings

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Overview

Description	ActiveCampaign is designed by combining the all-around abilities of marketing automation, email marketing and Customer Relationship Management automation. It is suitable for any business size. With the phenomenal drag-and-drop interface, you can send beautiful newsletters, build and design email campaigns to engage their audience, thereby converting more contacts into customers. It also lets you connect and collaborate with the users through their forums as well as other social media platforms. ActiveCampaign pricing plans are affordable and they also offer discounts to the non-profit organizations. Read more	Customer.io is a comprehensive marketing platform that helps marketers to send data-driven emails, SMS, and push notifications. The platform’s RESTful API helps marketers create, update and delete customers from their database easily. It also enables users to add third-party integrations, such as Segment, Hull, mParticle, RudderStack, and more. With Customer.io, businesses can easily divide their audience into different segments and target a particular group of people as per their designed marketing strategy. Apart from the group, users can even separate an individual from the group and easily monitor their event-wise logs, attribution data, messages received by them, and more. The transactional API facility offered by the platform enables marketers to customize transactional messages in their own way. Customer.io can be used to send multichannel newsletters within customers’ timezones. Users can also monitor their message leaderboard, conduct active A/B tests, streamline metrics delivery, and segment memberships, all from a single dashboard. Apart from that, marketers also get to compare campaigns, newsletters, and other metrics with the help of detailed analytical reports offered by the same. Read more	Omnisend is an eCommerce marketing automation tool that helps users to improve sales by combining several channels into the marketing strategy. It allows the user to integrate various channels within the same automation workflow. Boost email marketing campaigns with the help of email blasts, newsletters, and easy drag-and-drop builders. Omnisend helps to build an advanced automation workflow that assists users in meeting their individual needs based on visitor activities. It enables users to build smart segmentation from different lists that allow the user to send accurate messages to the right person only. With Omnisend, they can add any data which is more relevant to your customer’s profile and reach your target audiences through loyalty program status or anything else that is tailored for the customers. Segmentation can lead to much better sales. It provides powerful forms to capture each and every visitor and make sure they won’t leave without taking action. It presents them with a forever-visible widget at the bottom of the screen that gives an option to the customers to click on the link while browsing. Read more
Pricing Options	Free Trial Available Starts at $29.00. Offers Custom plan.	Free Trial Available Starts at $100.00. Offers Custom plan.	Free Trial Not Available Starts at $16.00. Offers Free-forever plan.
SW Score & Breakdown	98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 99% Momentum 72% Popularity 95%	90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 78% Momentum 64% Popularity 87%	91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 98% Reviews 86% Momentum 63% Popularity 87%
SaaSworthy Awards	# 1 Most Worthy # 1 Fastest Growing	# 10 Fastest Growing # 15 Most Popular	# 3 Fastest Growing # 5 Most Popular

Features

Total Features	10 Features	10 Features	9 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 6 More - Show Less

Technical Details

Organization Types Supported	Freelancers Large Enterprises Medium Business Small Business	Freelancers Large Enterprises Medium Business Small Business	Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available	Available

Reviews & Ratings

User Rating	4.5/5 5,084 user ratings	4.6/5 313 user ratings	4.7/5 1,010 user ratings
Ratings Distribution	Excellent 59% Very Good 34.6% Average 4.2% Poor 1% Terrible 1.2%	Excellent 67.4% Very Good 27.2% Average 3.8% Poor 0.3% Terrible 1.3%	Excellent 73.8% Very Good 22.8% Average 1.3% Poor 1% Terrible 1%
Review Summary	Many users find ActiveCampaign easy to use and navigate, with a user-friendly interface and comprehensive features. Its automation capabilities, such as email marketing, landing page creation, and contact management, receive praise for streamlining workflows and improving efficiency. However, some reviewers express concerns about occasional technical glitches, limited customization options, and the need for comprehensive training to fully utilize the platform's potential.	Not Available	Overall, users praise Omnisend's user-friendly interface, effective email marketing automation, and comprehensive reporting capabilities. They appreciate its drag-and-drop email editor, customizable templates, and segmentation options. The platform's ability to integrate with various e-commerce platforms and its strong customer support are also highlighted as strengths. However, some users mention occasional technical glitches and a need for more advanced features.
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Pricing

Pricing Options	Free Trial Available Starts at $29.00. Offers Custom plan.	Free Trial Available Starts at $100.00. Offers Custom plan.	Free Trial Not Available Starts at $16.00. Offers Free-forever plan.
Pricing Plans Monthly Plans Annual Plans	Lite $29.00 $29.00 per user / month Plus $49.00 $49.00 per month Professional $149.00 $149.00 per month Enterprise Custom	Essentials $100.00 $100.00 per month Premium Custom Enterprise Custom	Free Free Standard $16.00 $16.00 per month Pro $59.00 $59.00 per month
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Alternatives

	ConvertKit 4.6 Based on 437 Ratings ActiveCampaign Vs ConvertKit Klaviyo 4.5 Based on 1552 Ratings ActiveCampaign Vs Klaviyo MailChimp 4.4 Based on 19640 Ratings ActiveCampaign Vs MailChimp Hubspot Marketing Hub 4.7 Based on 3360 Ratings ActiveCampaign Vs Hubspot Marketing Hub MailerLite 4.6 Based on 2237 Ratings ActiveCampaign Vs MailerLite	Klaviyo 4.5 Based on 1552 Ratings Customer.io Vs Klaviyo ActiveCampaign 4.5 Based on 6019 Ratings Customer.io Vs ActiveCampaign ActiveTrail 4.5 Based on 53 Ratings Customer.io Vs ActiveTrail MailChimp 4.4 Based on 19640 Ratings Customer.io Vs MailChimp Hubspot Marketing Hub 4.7 Based on 3360 Ratings Customer.io Vs Hubspot Marketing Hub
	View All ActiveCampaign Alternatives	View All Customer.io Alternatives