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94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Omnisend logo
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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

MailerLite logo
Email Marketing Software

4.7 1,116 user ratings

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92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

MailChimp logo

MailChimp

Email Marketing Software

1.6 936 user ratings

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Overview

Description Omnisend is an eCommerce marketing automation tool that helps users to improve sales by combining several channels into the marketing strategy. It allows the user to integrate various channels within the same automation workflow. Boost email marketing campaigns with the help of email blasts, newsletters, and easy drag-and-drop builders. Omnisend helps to build an advanced automation workflow that assists users in meeting their individual needs based on visitor activities. It enables users to build smart segmentation from different lists that allow the user to send accurate messages to the right person only. With Omnisend, they can add any data which is more relevant to your customer’s profile and reach your target audiences through loyalty program status or anything else that is tailored for the customers. Segmentation can lead to much better sales. It provides powerful forms to capture each and every visitor and make sure they won’t leave without taking action. It presents them with a forever-visible widget at the bottom of the screen that gives an option to the customers to click on the link while browsing. Read more MailerLite’s email marketing solution empowers people of all skill levels to create professional campaigns from start to finish at affordable pricing. Their intuitive drag and drop editors and templates make it easy to build newsletters, websites, landing pages, pop-ups and more. All without coding!. With MailerLite's powerful and free drag and drop website builder you easily create a personalized website to share your blog or brand Connect with your audience and grow your business using features like automation, surveys, e-commerce tools, A/B testing, segmentation, and an always-growing list of integrations including Wordpress, Zapier, Magento, Shopify, and more. MailerLite provides educational content like monthly webinars, tutorials and marketing guides along with fast 24/7 live customer support and a Forever Free plan. Read more Create targeted email or ad campaigns by connecting with MailChimp, an email marketing software that specializes in making sure that your emails reach the right people at the right time. It targets your customers based on behaviour, preferences, previous purchases and also sends a series of emails with just a single API request. MailChimp enables you to reach a wider audience with its ad campaigns on Google, Facebook and Instagram. It also provides you with advanced reporting features which lets you access your sales, revenue or any other report from anywhere, anytime. Its mobile app features a number of intent-based templates that lets you create and send campaigns directly from your phone. Read more
Pricing Options
  • Free Trial Not Available
  • Starts at $16.0. Offers Custom plan.
  • Free Trial Available
  • Starts at $9.0. Offers Free-forever and Custom plan.
  • Free Trial Available
  • Starts at $4.45. Offers Free-forever plan.
SW Score & Breakdown

94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    98%
  • Reviews
    83%
  • Momentum
    63%
  • Popularity
    84%

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    98%
  • Reviews
    98%
  • Momentum
    67%
  • Popularity
    86%

92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    78%
  • Momentum
    63%
  • Popularity
    88%
SaaSworthy Awards # 3 Fastest Growing # 5 Most Popular # 4 Fastest Growing # 8 Most Popular # 9 Fastest Growing # 5 Most Popular

Technical Details

Organization Types Supported
  • Individuals
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Individuals
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Individuals
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
Platforms Supported
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
Modes of Support
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
API Support
  • Available
  • Available
  • Available

Reviews & Ratings

User Rating
4.3/5 227 user ratings
4.7/5 1,116 user ratings
1.6/5 936 user ratings
Rating Distribution
  • Excellent

    64.3%
  • Very Good

    22.5%
  • Average

    1.3%
  • Poor

    2.2%
  • Terrible

    9.7%
  • Excellent

    82.4%
  • Very Good

    13.8%
  • Average

    0.7%
  • Poor

    0.2%
  • Terrible

    2.9%
  • Excellent

    8.1%
  • Very Good

    4%
  • Average

    3.4%
  • Poor

    4.5%
  • Terrible

    80%
User Sentiments

    Ease of Use, Excellent Customer Support, Effective Email Automations, Seamless Shopify Integration

    Limited Design Customization, Confusing Segmentation Features, Limited Third-Party Integrations, Inaccurate Sales Reporting

    Ease of Use, Excellent Customer Support, Affordable Pricing, Comprehensive Features

    Account Suspension Without Warning, Technical Issues with Email Deliverability, Convoluted Account Approval Process, Limited Customization Options

    Ease of Use, Free Plan, Email Templates, Extensive Integrations

    Unreliable Customer Support, Account Suspensions, Spam Issues, Outdated Interface

Review Summary

Overall, users praise Omnisend's user-friendly interface, effective email marketing automation, and comprehensive reporting capabilities. They appreciate its drag-and-drop email editor, customizable templates, and segmentation options. The platform's ability to integrate with various e-commerce platforms and its strong customer support are also highlighted as strengths. However, some users mention occasional technical glitches and a need for more advanced features.

Overall, users praise MailerLite for its user-friendly interface, ease of use, and affordability. They appreciate the drag-and-drop editor, customizable templates, and automation features. Many users find MailerLite a great option for beginners and small businesses due to its simplicity and cost-effectiveness. However, some users have expressed concerns about the limited features and integrations compared to more advanced email marketing platforms. Additionally, a few users have reported occasional technical glitches and issues with deliverability.

Overall, users praise the user-friendly interface, email customization options, and automation features of the software. They appreciate the wide range of templates, ease of use, and helpful customer support. However, some users mention occasional glitches, deliverability issues, and limited reporting capabilities. Additionally, pricing concerns and a learning curve for advanced features are noted. Generally, users find the software effective for basic email marketing needs, but suggest improvements for advanced functionalities and analytics.

  Read All User Reviews Read All User Reviews Read All User Reviews

AI-Generated from the text of User Reviews

Pricing

Pricing Options
  • Free Trial Not Available
  • Starts at $16.0. Offers Custom plan.
  • Free Trial Available
  • Starts at $9.0. Offers Free-forever and Custom plan.
  • Free Trial Available
  • Starts at $4.45. Offers Free-forever plan.
Pricing Plans
Monthly Plans Annual Plans

Standard $16.00 $16.00 per month

Pro $59.00 $59.00 per month

Custom Pricing Custom

Free Free

Growing Business $9.00 $10.00 per month

Advanced $18.00 $20.00 per month

Enterprise Custom

Free Free

Essentials $4.45 $4.45 per month

Standard $6.64 $6.64 per month

Premium $132.85 $132.85 per month

 
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Screenshots & Videos

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Vendor information

Company Details Located in: London, United Kingdom Founded in: 2014 Located in: Vilnius, Lithuania Founded in: 2010 Located in: Atlanta, Georgia
Contact Details

Not available

https://www.omnisend.com/

Not available

https://www.mailerlite.com/

Not available

https://mailchimp.com/

Social Media Handles

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