Home/Compare/Drip vs Pardot
Updated on: February 27, 2020

Drip vs Pardot

(70 Ratings)
(3210 Ratings)
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(70 Ratings)
(3210 Ratings)
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Drip is an email marketing automation tool. A simple to use, intuitive tool - Drip helps users to connect and engage their customers on a personal level with a smarter ecommerce managing system. With a flexible API, simple migration and a large collection of integrations, Drip is able to adapt to any marketing campaign strategy of your choice and work in perfect harmony with it to produce desired results. Integrating Drip to your other tools boosts its capabilities, you never miss out on important details and activities going on with your marketing campaign. You can customize your content to make relevant recommendations, keeping your customers happy and boosting your online sales. An analytics and reports function is provided to let you know what is working and what is not with your customers. By depending on the reliable statistics and metrics provided, you have an idea of trends and what is popular with your customers. Drip also features an advanced events and tracking system, Zapier integration, a rich automations builder and uses a tag-based system. ..read more

Pardot offers a B2B marketing automation tool built on Salesforce. Its features include Lead Management, Smarter Lead Generation, Email Marketing, Sales Alignment, ROI Reporting, and Artificial Intelligence capabilities. It allows users to build intelligent, data-driven programs for the exact customer experience users want. They can turn sales data into marketing action by triggering campaign activity off of CRM data. It also allows them to visually map out and test every asset and every touchpoint in their program to understand the customer experience better. Marketers can access insights with the exact metrics they need to understand campaign performance better and adapt quickly. Pardot also offers two solutions, one being Salesforce Engage, which allows users to build tailored campaigns with marketing-curated content. Its features include Engage Campaigns, Engage Reports, Engage for Gmail and Outlook, Engage Alerts and Engage for Salesforce Mobile. Pardot also provides B2B marketing analytics solutions with a rich dashboard and a mobile app. ..read more


Analytics (ROI Tracking)

Campaign Segmentation

Channel Management

Email Drip Campaigns

Landing Pages

Lead Management

Lead Nurturing

Lead Scoring

Multivariate Testing

Website Visitor Tracking


Access Monitoring

24/7 (Live rep)

Business Hours


Contact Number/Address

Minneapolis, Minnesota

Atlanta, Georgia / 1-855-426-9213




Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac




Large Enterprises

Medium Business

Small Business


Pricing Model

Free Trial


One-time license



Quotation Based


$49 /Month


  • Up to 2500 subscribers
  • Deep customer insights
  • Behavior and event tracking
  • Powerful segmentation
  • At-a-glance revenue attribution
  • Multichannel automation
  • Flexible API
  • Detailed email analytics
  • Unlimited users
  • 24/7 chat and email support
  • Uncomplicated opt-in forms
  • Impactful third-party integrations
  • MyDrip learning hub
View Price Page
$1250 /Month


  • Up to 10000 contacts
  • Email Marketing
  • Forms: 50
  • Landing Pages: 50
  • Multivariate Landing Page Testing (Additional Cost)
  • Tracked Social Posts
  • Email Rendering and Preview Analysis (Additional Cost)
  • Advanced Dynamic Content (Additional Cost)
  • Automation Rules : 50
  • Variable Tags
  • Engagement Programs
  • Lead Nurturing
  • In-depth Prospect Tracking
  • Lead Deduplication
  • Lead Scoring and Grading
  • Social Profiling and Lookups (Additional Cost)
  • Advanced Email Analytics (Additional Cost)
  • ROI Reporting
  • Competitor Monitoring: 10
  • SEO Keyword Monitoring: 100
  • Custom Fields
  • File Hosting: 100 MB
  • User Forum
  • On-demand Training Videos
  • Live, Weekly Training
  • User Management
  • Success Specialist Team
  • bit.ly Pro Connector
  • Eventbrite Integration
  • Google AdWords Integration (Additional Cost)
  • Native CRM Integration
  • Olark Chat Integration
  • Webinar Integration
  • SSL Vanity Domains / Tracker Domains : 3
  • Fully customizable URLs
  • Salesforce Engage (Additional Cost)
$2500 /Month


  • Up to 10000 contacts
  • Includes features of Growth plan, plus
  • Forms
  • Landing Pages
  • Integrated Marketing Calendar
  • Multivariate Landing Page Testing
  • Tracked Social Posts
  • Email Rendering and Preview Analysis
  • Email A/B Testing
  • Advanced Dynamic Content
  • Automation Rules: 100
  • Multiple scoring categories
  • Social Profiling and Lookups
  • Advanced Email Analytics
  • Competitor Monitoring: 25
  • SEO Keyword Monitoring: 250
  • Multi-touch attribution models
  • API Access - Calls per day: 25000
  • Custom Object Integration (Additional Cost)
  • File Hosting: 500 MB
  • Custom user roles and permissions (Additional Cost)
  • Google AdWords Integration
  • SSL Vanity Domains / Tracker Domains: 10
  • Dedicated IP Address (Additional Cost)
  • B2B Marketing Analytics
$4000 /Month


  • Upto 10000 contacts
  • Includes features of Plus plan, plus
  • Automation Rules: 150
  • Competitor Monitoring: 100
  • SEO Keyword Monitoring: 1000
  • Einstein Lead Scoring
  • Einstein Behavior Scoring
  • Einstein Campaign Insights
  • API Access - Calls per day: 100000
  • Custom Object Integration
  • File Hosting: 10 GB
  • Custom user roles and permissions
  • SSL Vanity Domains / Tracker Domains: 20
  • Dedicated IP Address
  • Business Units: 2 included
  • Additional Business Units: $2000 per Unit per Month
View Price Page


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  • Acuity Scheduling
  • Shopify Plus
  • Shopify
  • 1ShoppingCart
  • 3dcart
  • Olark
  • Google Analytics
  • Eventbrite