Singular Alternatives and Competitors

It is a mobile measurement company that gives you better customer insights. It has attribution feature using which you can track all marketing channels to measure your campaigns. Comprehensive in-app analytics tool of this software will help you to discover user behaviours and KPIs in real-time. You can retarget and discover new users and can control your audience segments by using audience builder feature. In addition, it has fraud prevention suite to prevent mobile ad fraud in real-time. This software has highly customizable dashboard which combines the data gathered from multiple platforms and campaigns into a single tool.

AppsFlyer is an attribution platform that allows marketers and advertisers to manage, measure, and analyze which campaigns drive results. With its accurate data and customer-centric approach, it’s the number one choice of leading brands. It promises deep integrations with every media source including marketing platforms such as Google, Twitter, and Facebook. The pre-configured postbacks send all the right engagement data to partners, thus helping users to build advanced audience campaigns. With the real-time TV attribution feature, users can measure the impact of TV campaigns and can also streamline efforts by using deep integrations with WyWym TvTvm Adalyser, Shazam, and TvTy. The overview dashboard is designed in a way so that it can help marketers to make strategic decisions about their mobile marketing performance. Users can protect their business from mobile ad fraud with enterprise-grade protection. The platform’s deep linking technology helps brands to create the best experience across every digital touchpoint with its email, social, SMS, referrals, and web-to-app features.

Marketing Evolution is a consumer-centred, unified marketing performance analytics platform that helps you reach customers more successfully by understanding how they engage at each touchpoint across offline and online channels. It enables you to optimize and measure KPIs (key performance indicators) including sales, engagement, and campaign performance using sophisticated analytics. With Marketing Evolution, you can make the best decisions about your brand-building activities, creative rotation, media mix, long-term planning, and budget by using analytics and campaign suggestions. It offers a client-centric marketing performance system that spans the whole marketing performance life cycle in a single privacy-preserving platform, from exposure to audience analytics to activation. Users get an insights dashboard with reporting and planning tools, set to particular data charts. You get sophisticated reporting capabilities that allow you to examine all of your media investments, effectiveness, and efficiency in one report. It provides marketing teams the opportunity to see how each customer encounter affects the ultimate conversion along the buyer's journey. Additionally, it assesses all media combinations across your intended customer categories to anticipate the cost per effect of marketing scenarios.

fullstats software is a platform used to maximize revenue to make better decisions. Generate charts for better understanding of your business with patterns Measure the performance of your changes with key performance analysis. Marketers, Small and Medium companies make use of the software.

Slymetrix Analytics software is a platform used to monitor the status of traffic and sales. The software offers tools to configure objectives of investments, traffic, and more. Collaborate with teams to evaluate the performance of individual Campaigns and related Media Channels via dashboards. It integrates with Zapier, Google Tag Manager, and more. Marketers, Small and Medium companies make use of the software.

Adobe Analytics offer deeper insights into relevant data, helping organisers mix, match and analyse information within their customer journey, backed by predictive intelligence and versatile reporting. The platform comes loaded with a plethora of award-winning tools that can be depended upon to convert vast streams of web data into understandable insights that everyone can work with. Further, true 360-degree customer views help with real-time insights from multiple working channels. Powerful attribution metrics are depended upon to dive deep into streamlined conversations and facilitate seamless decision making. Also, AI-powered predictive analytics offered by the software brings out hidden answers and opportunities under everyone’s notice with a single click of a button. Real-time integration with Adobe Sensei facilitates seamless decision making at unprecedented speed. The exclusive feature list of Adobe Analytics is quite interesting to indulge in and comprises a variety of metrics like flow analyser, tag managers, custom variables, anomaly detectors, remarketing triggers and unique processing rules to begin with.

MarketingTracker is specifically developed to make decision-making better, faster, and easier. MarketingTracker enables us to easily understand what’s happening in markets and brands, and what’s driving this. Insights can easily be shared through storyboards and presentations are automatically produced in line with management reporting cycles. MarketingTracker provides many robust data analysis options and allows to visualization of data in any format. Gain greater collaborative insights and analytical power all in one platform.

Power My Analytics is a reporting automation tool that enables digital marketers to collect data from popular advertising, social media, email, shopping, CRM, and other platforms such as Facebook, Instagram, Microsoft Ads, Twitter, LinkedIn, Mailchimp, Amazon, Shopify, and more, then integrate the metrics they need into their favorite data destinations, including Google Data Studio, Google Analytics, Google Sheets, Microsoft Excel, Google BigQuery, and/or SQL.

Megalytic software is a client reporting and dashboard tool to create reports to automate business workflows. The software offers tools to connects to the marketing data and can authorize access to Google Analytics, Adwords, Bing Ads, Search Console, Facebook Pages, Facebook Ads, and more. It has built-in templates for common reporting requirements and can export reports as PDF file format in minutes. Marketers, Small, and Medium companies make use of the software.

Allows you to measure your mobile application performance to make data-driven decisions. It will allow you to analyze the device statistics using which you can identify your consumers and their preferences easily. You can quickly find and fix the performance issues by using crash reports. It has conversion tracking feature, that will help you to identify the number of user conversions happening in your business. By using this software, you can discover your most popular screens and can make use of it effectively. Every actions taken by the users within the application will be measured by its event reporting feature.

Vidooly is a video analytics and marketing software that helps brands and content creators to get valuable insights into their videos’ performance and audience engagement. The software brings a powerful insight generator that shows which videos your audience is watching most based on several categories and demographics. Users can also know the audience which is most likely to engage with their content. The tool reveals audiences’ digital journey, watching habits, devices used, etc so that content creators can make and market videos accordingly. It features a leaderboard tool that shows the most popular handles across major platforms such as YouTube, Facebook, and Instagram. The results can be filtered on the basis of genres, country, and month. By showing top influencers from a niche, Vidooly helps users to partner with the right content creators and grow the follower base simultaneously. Besides the primary video content, this analytics solution also gives an in-depth YouTube keyword analysis so that users can identify top-performing tags and use the same to improve ranking in search results. It also shows them the best time to upload a video, unsubscribers of their channels, and gives many more meaningful suggestions to improve their channel’s ranking on popular social media platforms.

GreyMetrics is a marketing analytics software. It's used to build reports and dashboards. The software has a drag-and-drop tool for data widgets, allowing users to generate bespoke reports and manage data presentation as needed.Monitor statistics and download reports as PDFs or password-protected emails.Its vast list of features includes - Create reports/dashboards using industry-standard report templates. Create custom reports using drag and drop. All your marketing data in one report - Generate reports with a single click data from 20+ integrations for marketing. Create bespoke reports by dragging and dropping data widgets. For quick start they have over 25+ pre-defined templates for standard reports, made along with consultation with industry experts. One of their most beneficial features is their live marketing dashboards – allowing you to monitor data from everywhere, provides samples for all integrations and helps you build beautiful visualizations without prior design skills.It automatically creates multilingual reports in GreyMetrics in 9 different languages. Customize and download your reports in PDF format or send them through email with password protection. Create reports and connect accounts in one click.

JustControl.it is a marketing-focused platform that helps its users to manage all the data streams in one place. The software provides its users with tools to filter, aggregate, visualize, and transform vast amounts of data from any source. The architecture of this software is powered by a sophisticated ETL engine and advanced automation capabilities, which ensure smooth data mapping from various sources through a single interface. Users can gather data from their everyday marketing tools such as tracking services, ad networks, or even internal analytics into one dashboard. This helps them to get valuable insights into the driving force of their business. JustContril.it provides its users with reliable and accurate statistics as it performs automatic data reconciliation across several destinations and sources while flagging the inconsistent or missing information. The software offers a customizable dashboard, which is equipped with configurable charts, widgets, and graphs to handle the analytics without any code. It also offers dedicated server infrastructure for each client.

ADCostly is an ad automation platform that allows advertisers to analyze their costs based on their audiences and the ads type they choose. It supports cost analysis of different periods, areas, placement, and CTA. The tool helps create costless ads and controls ad budgets. Users can monitor ads in different countries and search the key index of product advertising costs in different industries. It provides users with a tool to easily unlock the secrets of ad cost and competitor’s CPC/CPA price. Users can search interest words to determine their ad audience and optimize their ads better. It gives users a platform to observe the trend of different CTA and find out the law of ad cost. Users can view different country indicators and improve their spending strategies. The tool helps users to track recent trends and watch for sudden changes in costs for all periods. Users can gain deep insights into responses and make the right decisions.

CB Insights helps inform their strategic decisions with data and real-time market intelligence. Their intelligence platform is powered by millions of data points, giving them a comprehensive view of the market and their competition. With CB Insights, they’ll gain insights into the growing industries that are ripe for competition, as well as industries to avoid, so they can make smart decisions. Additionally, they’ll have a better understanding of where industry leaders are investing, allowing them to stay ahead of the competition. CB Insights is their go-to source for analytics that secure growth and inform decision-making.

SparkToro software is a platform used to collect online audience’ attributes, behavior, & sources of influence. Build your outreach with list for publications and people that reach your customers and Compare the attributes and sources of influence for multiple audiences. Prioritize your press, social, content, SEO, and outreach campaigns and analyze your brand’s audience vs. your competitors.

iSpot.tv is the new standard in TV ad measurement. This technology takes fast and accurate measures of both linear and streaming investments, allowing users to make informed decisions about the marketing strategy that will drive ROAS. With iSpot.tv's analytics capabilities, they can zero in on potential issues, get creative ideas for optimizing campaigns, and have total control over all aspects of your TV ad investment with easy-to-understand graphical reports. Seamless integrations allow for real-time access to consumer data while proprietary algorithms scan millions of television ads around the clock. By positioning yourself at the forefront of modern marketing with iSpot.tv, they will access powerful insights that will guarantee success time and time again.

6sense is a futuristic account engagement platform that offers enterprises with calculated predictions to increase their overall profit. Business owners can discover different accounts within the market that need their services using the particular. They can enhance the overall business growth by prioritizing actions, engaging teams and clients in the right way, and measuring results that matter the most. Based on the detailed insights and intent data generated by the software, users can proactively target the right accounts for their solutions. Moreover, the AI platform of 6sense utilizes historic intent signals to reconfigure an account-based consumer journey. Thus allowing enterprises to know where their customers stand within the entire sales business. Users can align marketing and sales reports across their entire team and accelerate their pipeline growth. 6sense also supports digital marketing and offers dynamic digital experiences across every channel. With orchestration, business owners can engage the right buyers from the right accounts with the correct message in a seamless manner.

Pega Marketing is an intuitive decision-making platform with a scalable architecture that helps even the biggest of organisations stay agile, streamlined and ready for the next challenge. Thanks to the low-code platform and user-friendly interface, it significantly helps reduce manual processing, improve relationships between IT professionals, business users and developers alike. Quick automation is one of the sought-after features of Pega Marketing and Robotic Process Automation (RPA) makes the entire process easy by allowing bots to take care of every little detail associated with the project, thereby enabling the consultants to focus completely on their clients. Further, RPA also enables the elimination of errors to the maximum possible extent thereby increasing work efficiency. Pega Email Bot, Prediction Studio, Event Strategy Manager, Adaptive Decision Maker and Real-time Intelligence are some of the notable products under Pega Marketing’s exclusively designed Process AI. Additionally, Pega Process Fabric and Multi Experience Applications enable consistent performance across all channels, orchestrate work efficiently and pull in important data from existing systems.

TrackMaven is a marketing analytics software that enables users to connect and monitor marketing performance across different channels, which would help them tie details to the bigger picture. The software aims to make data the asset to one’s business via social media platforms, ads, website analytics, content, SEO and traffic, social listening, competitive intelligence, and influencer marketing. One can easily get back to what they love, and use the software to become the reporting and insights team to help one stay focused on sharing their brand’s story. Developers have designed this software in a way, which combines marketing expertise and knowledge with world-class technologies. TrackMaven has widely helped marketers to drive expected results in the simplest manner and that too, without consuming much time. With this application, marketers can boost their ROI by overcoming even difficult situations and decision-making processes. Marketers can draw insights from any online marketing channel, including Facebook, Instagram, Instagram Ads, Google Analytics, YouTube, Linkedin and many more.