Marketing Evolution

About Marketing Evolution

Marketing Evolution is a consumer-centred, unified marketing performance analytics platform that helps you reach customers more successfully by understanding how they engage at each touchpoint across offline and online channels. It enables you to optimize and measure KPIs (key performance indicators) including sales, engagement, and campaign performance using sophisticated analytics. With Marketing Evolution, you can make the best decisions about your brand-building activities, creative rotation, media mix, long-term planning, and budget by using analytics and campaign suggestions. It offers a client-centric marketing performance system that spans the whole marketing performance life cycle in a single privacy-preserving platform, from exposure to audience analytics to activation. Users get an insights dashboard with reporting and planning tools, set to particular data charts. You get sophisticated reporting capabilities that allow you to examine all of your media investments, effectiveness, and efficiency in one report. It provides marketing teams the opportunity to see how each customer encounter affects the ultimate conversion along the buyer's journey. Additionally, it assesses all media combinations across your intended customer categories to anticipate the cost per effect of marketing scenarios.