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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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| Description | Optimizely is the world's leading experimentation platform which enables businesses to deliver continuous experimentation and personalization across various websites, mobile apps and connected devices. The Optimizely software technology provides A/B testing tools, in which two versions of a web page can be compared for performance and multivariate testing. Optimizely's experimentation platform is called Optimizely X, which provides tools for web experimentation, personalization and recommendations. The personalization capability, which may be used for making data-driven decisions can also be used for serving online advertising Read more | Adobe Target is a content testing, personalisation and automation solution for businesses to test their content and predict its performance in the market. It is a software that targets a customer and strikes them with the most relevant information or product description to generate more sales. Adobe Target uses A/B and multivariate tests to quickly understand and bring into action the best combinations of offers and layouts to attract customers. Users can create customised tests for a different type of users to see what they are looking for in a product. A/B test the whole experience, including images, user interface, copy, etc to provide the best possible experience. The software helps to personalise the customer based on gender, age, brand affinity or any profile data available on the site. Users can create their own parameters to personalise their customers across different stages of interaction. Read more |
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| SW Score & Breakdown |
98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
| SaaSworthy Awards | # 1 Most Worthy # 1 Most Popular |
Not Available
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| Total Features |
9 Features
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5 Features
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| Common Features for All |
Audience Targeting
Funnel Analysis
Heatmaps
Landing Pages (Web Forms)
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Test Scheduling
Visual Editor
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Audience Targeting
Funnel Analysis
Heatmaps
Landing Pages (Web Forms)
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Test Scheduling
Visual Editor
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| Review Summary |
Overall, users find Optimizely to be a powerful tool for experimentation and personalization, with many praising its ease of use, customization options, and strong analytics capabilities. However, some users have expressed concerns about its complexity, reporting issues with its user interface and the need for extensive training or support to get the most out of the platform. Additionally, pricing has been mentioned as a potential downside, with some users finding it to be on the higher end compared to other similar products. |
Users highlight Adobe Target's robust A/B testing capabilities, personalization features, and user-friendly interface as key strengths. They appreciate the ability to conduct various tests, target specific segments, and create personalized experiences. However, some users mention limitations in reporting and analytics capabilities, and occasional technical glitches. Overall, Adobe Target is praised for its testing and personalization features but could benefit from improved reporting and technical stability. |
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| Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
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Content Cloud Custom Commerce Cloud Custom Intelligence Cloud Custom |
Adobe Target Custom |
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View Detailed Pricing
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View Detailed Pricing
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| Screenshots |
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| Company Details | Located in: San Francisco, CA |
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| Contact Details |
(800) 252-9480 https://www.optimizely.com/ |
Not available https://www.adobe.com/marketing/target.html |
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What are the key differences between Optimizely and Adobe Target?
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What are the key features of Adobe Target?
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