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Amazon SES

The next gen email service software

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What is Amazon SES and how does it work? Amazon SES (Simple Email Service) is an email marketing and transactional emailing software that facilitates a cloud based emailing service to send transactional mails. It enables the users to send and receive notifications and messages in order to enhance campaigns used for marketing. With Amazon SES, you can create email templates with replacement tags to engage clients with fully personalized messages for content personalization. It offers various methods to send email that include the Simple Mail Transfer Protocol (SMTP) interface, Amazon SES API, and Amazon SES console. It additionally offers personalized dashboards, automated IP Warmup, email suppression, multi factor authentication, custom spam filter, and email personalization. Users also get smart email marketing features like auto responders, click map, event triggered mail, click through tracking, and spam check. With its multi-functional features, it is ideally suited for all types of business ranging from large to small to medium. The platform offers a free version for upto the first 62000 emails every month followed by some premium plans to fit every type of requirement.

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Amazon SES Features Show All Features

Transactional Email Features

Email SuppressionStores the email addresses that are unsubscribed, bounced, blacklisted, etc
Custom Spam FilterAllows you to block all inbound messages that have a spam score higher than the set threshold.
Email TagAllows the user to tag a specific set of emails for better reporting
Automated IP WarmupAutomatically warmups the dedicated IP addresses by limiting the number of emails sent
Real-time ReportingAllows users to check campaign real-time status as it happens
Email PersonalizationSend emails with dynamic subject lines and personalized content to a different audience
WebhooksProvides notifications about email delivery issues, deliveries, opens, clicks, unsubscribes etc
SMTPProvides SMTP relay for faster delivery
Multi-factor AuthenticationUses more than one method to verify a user's identity for a login
Template ManagementA method of governing a company's document environment based on a variety of document models is known as template management. An efficient template management solution makes it easier for workers to build papers, saving time and efficiency.
DashboardA dashboard is a data visualization tool that tracks, analyzes, and displays key performance indicators (KPI), metrics, and critical data points to track the progress of specific OKRs.
Custom Reverse DNSAllows you to Whitelabel the dedicated IP address to the ISP
Email HistoryProvides historical data about the email sent for a particular time period
Custom MetadataAssign customized identifiers to track and retrieve the instances for their entire lifecycle
Predesigned Email TemplatesProvides a library of templates to build an email
A/B TestingA/B testing is a method of comparing two versions of a webpage or app against each other to determine which one performs better. AB testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal

Email Marketing Features

Click MapAllows tracking user click activity and how they interact with email
List SegmentationSegregates the customers into smaller groups enabling the user to send targeted emails
Template ManagementA method of governing a company's document environment based on a variety of document models is known as template management. An efficient template management solution makes it easier for workers to build papers, saving time and efficiency.
Spam CheckPrior to sending out your campaigns and automation emails to your contacts, you can use spam check to help find areas of spamminess. The spam check tool checks the content of your message and shows the results on both the campaign summary and campaign Settings pages.
Mailing List ManagementMailing list management is the process of organizing all email addresses that you collect from customers and leads. You can submit more targeted emails and boost metrics like open rate and bounce rate by validating addresses and removing inactive subscribers from your list on a regular basis. Consider mailing list management to be all of the behind-the-scenes work that goes into keeping the mailing list up-to-date and accurate.
Event Triggered EmailSends emails to targeted customers based on their activities
Click-through TrackingClick-through tracking is an analytics feature that measures and reports where people click or tap on websites, apps, and emails. A click tracking tool tracks mouse clicks and taps using software or tags. This information is gathered and presented numerically, graphically (heat maps), or through individual sessions (session recordings). Marketers, analysts, and user researchers use click monitoring tools to attribute conversions, assess user interaction, and identify website failures and optimization opportunities.
Auto-RespondersAbility to send automated emails to the contacts subscribing to the list.
Contact ManagementThe process of storing, organizing, and monitoring information about your clients, prospects, and sales leads is known as contact management. In its most simple form, an address book or an Excel or Google spreadsheet with entries for all of the people with whom you do business can be used to handle your contact details. Many companies, on the other hand, prefer to use advanced contact management software. This is particularly useful if you have a large number of contacts to keep track of or several people who need access to the information.
Instagram AdsHas an inbuilt tool to set up an Instagram marketing campaign
Facebook AdsHas an inbuilt tool to set up a Facebook marketing campaign
Google Remarketing AdsAllows for retargeting your customers via Google Display Network to increase conversions
Abandoned Cart EmailSends email to customers who have failed to check out their cart items
Mobile AppHelps your team to stay top on the business everywhere
Delivery by Time ZoneSubscribers receive the email at the exact time they are in their timezone.
Send Time OptimizationHelps to find the best sending time to engage with your customer
Sign Up FormsBuild sign up forms to allow website visitors to join your mailing list
Free Stock PhotosProvides a library of free stock photos for commercial use
RSS to EmailHelps users to receive any new updates or the latest news from the website
Predesigned Email TemplatesProvides a library of templates to build an email
Email SchedulingScheduling an email on a specific time or auto-responding to an action
Contact List ImportAbility to import contacts from TXT, EXCEL, CSV formats and also can enter manually
Real-time Email EditorHelps to view the email while editing at the same time
Document LibraryCentral repository to manage your assets like Images, PDF files, etc.,
Drag and Drop EditorLets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface
A/B TestingA/B testing is a method of comparing two versions of a webpage or app against each other to determine which one performs better. AB testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal
Drip CampaignsDrip campaigns or drip marketing is a type of marketing communication that is broken down into pieces and spread out over time to subtly nudge a prospect to take action rather than offering them anything out of the blue.
Multivariate TestingMultivariate testing is a technique for altering multiple variables to test a hypothesis. The aim of multivariate testing is to figure out which combination of variations out of all the possibilities performs the best. Combinations of changeable components make up websites and smartphone applications. A multivariate test involves modifying several elements at once, such as an image and headline. Three picture variations and two headline variations are combined to produce six material variations that are checked simultaneously to find the winning variant.

Amazon SES Technical details

Support	Online	Customer Type	Large Enterprises Medium Business Small Business
API		Location / Phone Number	Seattle, Washington
Deployment	SaaS/Web/Cloud	Official Website	https://aws.amazon.com/ses/
Deployment	SaaS/Web/Cloud	Category	Transactional Email Software Email Marketing Software

Amazon SES Pricing

Pricing ModelFreemium , Subscription

Email Messages

$0.10

1.Sending email from an application hosted in Amazon EC2 :

$0 for the first 62,000 emails you send each month, and $0.10 for every 1000 emails you send after that
Additional charge : $0.12 for each GB of attachments you send, and any additional charges for using EC2

2. Sending email from an email client or other software package

$0.10 for every 1000 emails you send
Additional charge : $0.12 for each GB of attachments you send

3. Receiving email :

$0 for the first 1000 emails you receive, and $0.10 for every 1000 emails you receive after that
Additional charge : $0.09 for every 1000 incoming email chunks

Additional services

1. Dedicated IP addresses

You can lease a sending IP address for $24.95 per month for each dedicated IP address you lease.

2. Bring Your Own IP Addresses (BYOIP)

Pay $24.95 per month for each IP address in the IP range

3. Deliverability Dashboard

The Deliverability Dashboard (via the SES API V2) is available for a fixed price of USD $1,250 per month. This charge includes reputation monitoring for up to five domains and 25 predictive email placement tests.

Features

Sender Configuration Options
Flexible Deployment Options
Sender Identity Management and Security
Sending Statistics
Reputation Dashboard
Deliverability Dashboard
Email Receiving
Mailbox Simulator

Disclaimer: The pricing details were last updated on 14/12/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Amazon SES pricing.

Amazon SES Alternatives Amazon SES Alternatives

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Amazon SES Reviews

OVERALL RATING 4.3 Based on 196 Rating(s)

Rating Distribution

Excellent 56.3 %
Very Good 35.6 %
Average 6.7 %
Poor 0 %
Terrible 1.5 %

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Videos on Amazon SES

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Amazon Simple Email Service

Amazon SES FAQs

Q. What is Amazon SES used for?

Amazon SES is Transactional Email Software. Amazon SES offers the following functionalities:

Email Suppression
Custom Spam Filter
Email Tag
Automated IP Warmup
Real-time Reporting
Email Personalization
Webhooks
SMTP
Multi-factor Authentication
Template Management
Dashboard

Learn more about Amazon SES features.

Q. What are the top alternatives for Amazon SES?

Here`s a list of the best alternatives for Amazon SES:

Q. Does Amazon SES provide API?

Yes, Amazon SES provides API.

Articles on Amazon SES

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