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Updated on: November 15, 2019

Buffer vs Later

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Buffer
(1762 Ratings)
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Later
(19 Ratings)
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(19 Ratings)
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Overview

Summary

Buffer is an effective tool to manage more than one social media accounts through a single dashboard. You can also create posts and schedule them for future uploads. The feature of auto publishing helps to publish content as and when relevant. One added feature of Buffer helps you to create a queue of posts and uploads them according to the schedule set by you. Buffer converts the number of likes, shares, comments tweets and other reactions of your post into numerical value which helps you to measure your post’s popularity on different social media platforms. Buffer also provides free trial which allows you to judge whether all your needs are being fulfilled or not. ..read more

Later is a marketing platform for Instagram that enables users to plan and schedule their posts. It also offers analytics to let users draw insights from their data and act accordingly. Users can even bulk schedule their Instagram posts, create weekly time slots and schedule their posts using initiative drag and drop functionality with the calendar. An Instagram feed can be previewed before actually posting to see how exactly it will look post uploads and make changes accordingly. There are certain calendar views accessible as well, such as 'monthly' and 'weekly'. Users can even maintain an organized media library and keep all their photos, videos, and user-generated content at a central location, accessible on any device by the user's team. It is possible to add labels to media which can be searched for and filtered. They can also import their media via Dropbox and Google drive and make use of extensive analytics for insights. ..read more

Features

Analytics (Social Media)

Auto Publishing

Brand Tracking

Content Management

Customer Engagement

Multi-Account Management

Multi-User Collaboration

Posts Scheduling

Social Media Monitoring

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

San Francisco, CA

Vancouver, Canada

API

N/A

N/A

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Starter Plans Free

Free Forever.

  • Social accounts: 3 Total
  • Additional team members: 0
  • Scheduled posts per social account: 10
  • Social networks: Twitter,Facebook,Linkedln,Google Plus,Instagram
  • Browser extension
  • Mobile apps: iOS Android
  • Pablo: Image creator
  • Video and GIF: Uploader
  • Link shortening and tracking


Starter Plans Pro
$15 /Month

Start Trial: 7 Days for Starter Plans Pro

  • Social accounts: 8 Total
  • Additional team members: 0
  • Scheduled posts per social account: 10
  • Social networks: Twitter,Facebook,Linkedln,Google Plus,Instagram,Pinterest
  • Inlcudes Features of Starter Plans Free Plus
  • RSS feed
  • Calendar
  • Social analytics
Business Plans Small
$99 /User/Month

Start Trial: 14 Days for Small Business Plan

  • Social accounts: 25 Total
  • Additional team members: 5
  • Scheduled posts per social account: 2000
  • Social networks: Twitter,Facebook,Linkedln,Google Plus,Instagram,Pinterest
  • Includes all the Features of Starter Plans Pro Plus
  • Advanced social analytics
Business Plan Medium
$199 /User/Month

Start Trial: 14 Days for Medium Business Plan

  • Social accounts: 50 Total
  • Additional team members: 10
  • Scheduled posts per social account: 2000
  • Social networks: Twitter,Facebook,Linkedln,Google Plus,Instagram,Pinterest
  • Includes all the Features of Business Plans Small Plans
Business Plans Large
$399 /User/Month

Start Trial: 14 Days for Large Business Plan

  • Social accounts: 150 Total
  • Additional team members:25
  • Scheduled posts per social account: 2000
  • Social networks: Twitter,Facebook,Linkedln,Google Plus,Instagram,Pinterest
  • Includes all the Features of Business Plans Medium Plans
View Price Page
Free (For Individuals)
Free

Free Forever

Features

  • Social Profiles : 1 per platform
  • Number of Users : 1
  • Social Platforms : Instagram, Twitter, Facebook, Pinterest
  • Instagram : 1 profile, 30 posts
  • Twitter : 1 profile, 50 posts
  • Facebook : 1 profile, 30 posts
  • Pinterest : 1 profile, 30 posts
  • Schedule Photos
  • Unlimited Media
  • Search by Hashtag
  • Instagram Analytics : Basic
  • Groups : 1
  • Support : Email only
Plus (For Individuals)
$9 /Month

For Power Users and Solopreneurs

Features

  • Includes features of Free plan, plus
  • Instagram, Facebook and Pinterest : 1 profile, 100 posts
  • Twitter : 1 profile, Unlimited posts
  • Facebook : 1 profile, 100 posts
  • Pinterest : 1 profile, 100 posts
  • Schedule Videos
  • Instagram Stories
  • Multi-Photo Posts
  • Tag Locations and Users
  • Add from URL
  • Instagram Analytics : Basic and Pro
  • Pinterest Analytics
  • Twitter Analytics
  • Support : Chat and Email
Premium (For Businesses)
$19 /Month

For Small and Awesome Businesses

Features

  • Social Profiles : 2 per platform
  • Number of Users : 2
  • Includes features of Plus plan, plus
  • Instagram, Facebook, Pinterest : 2 profiles, 250 posts
  • Twitter : 2 profiles, Unlimited posts
  • Hashtag Suggestions
  • Tags
  • Mentions
  • Contributors
  • Instagram Hashtag Analytics
  • Analytics Export
  • Click Tracking
  • Conversations
  • Best Time To Post
  • Share Calendar
  • Linkin.bio
  • Groups : Unlimited
Starter (For Businesses)
$29 /Month

For Growing Companies

Features

  • Social Profiles : 3 per platform
  • Number of Users : 3
  • Includes features of Premium plan, plus
  • Instagram, Twitter, Facebook, Pinterest : 3 profiles, Unlimited
Brand (For Businesses)
$49 /Month

For Agencies and Large Marketing Teams

Features

  • Social Profiles : 5 per platform
  • Number of Users : 5
  • Includes features of Starter plan, plus
  • Instagram, Twitter, Facebook, Pinterest : 5 profiles, Unlimited
  • Support : Priority Support

Add-on : $5 per Additional Profile Per Month. For More Social Profiles, Contact the vendor to get the latest pricing detail.

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SCREENSHOTS

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