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Updated on: May 27, 2020

Buffer vs Later

97% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
Buffer
(3185 Ratings)
94% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
Later
(673 Ratings)
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97% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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Buffer
(3185 Ratings)
94% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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Later
(673 Ratings)
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Overview

Summary

Buffer is an effective tool to manage more than one social media accounts through a single dashboard. You can also create posts and schedule them for future uploads. The feature of auto publishing helps to publish content as and when relevant. One added feature of Buffer helps you to create a queue of posts and uploads them according to the schedule set by you. Buffer converts the number of likes, shares, comments tweets and other reactions of your post into numerical value which helps you to measure your post’s popularity on different social media platforms. Buffer also provides free trial which allows you to judge whether all your needs are being fulfilled or not. ..read more

Later is a marketing platform for Instagram that enables users to plan and schedule their posts. It also offers analytics to let users draw insights from their data and act accordingly. Users can even bulk schedule their Instagram posts, create weekly time slots and schedule their posts using initiative drag and drop functionality with the calendar. An Instagram feed can be previewed before actually posting to see how exactly it will look post uploads and make changes accordingly. There are certain calendar views accessible as well, such as 'monthly' and 'weekly'. Users can even maintain an organized media library and keep all their photos, videos, and user-generated content at a central location, accessible on any device by the user's team. It is possible to add labels to media which can be searched for and filtered. They can also import their media via Dropbox and Google drive and make use of extensive analytics for insights. ..read more

Features

Analytics (Social Media)

Auto Publishing

Brand Tracking

Content Management

Customer Engagement

Multi-Account Management

Multi-User Collaboration

Posts Scheduling

Social Media Monitoring

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

San Francisco, CA

Vancouver, Canada

API

N/A

N/A

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Pro (Publish)
$15 /Month

$144 billed annually

Features

  • 8 social accounts
  • 100 scheduled posts
  • 1 user
Premium (Publish)
$65 /Month

$663 billed annually

Features

  • 8 social accounts
  • 2,000 scheduled posts
  • 2 users
Business (Publish)
$99 /Month

$1010 billed annually

Features

  • 25 social accounts
  • 2,000 scheduled posts
  • 6 users
Pro (Reply)
$15 /User/Month

Features

  • 3 Social Accounts
  • Tags
  • 30 Day Reporting
Business (Reply)
$35 /User/Month

Features

  • 10 Social Accounts
  • Unlimited Automation rules
  • Advanced Reporting
Pro (Analyze)
$35 /Month

$336 billed annually

Features

  • 8 social accounts
  • In-depth social analytics
  • Strategy recommendations
  • Unlimited reports
Premium (Analyze)
$50 /Month

$480 billed annually

Features

  • 10 social accounts
  • Includes Stories analytics
  • Strategy recommendations
  • Unlimited reports
  • Report white labeling
View Price Page
Free (For Individuals)
Free

Free Forever

Features

  • Social Profiles : 1 per platform
  • Number of Users : 1
  • Social Platforms : Instagram, Twitter, Facebook, Pinterest
  • Instagram : 1 profile, 30 posts
  • Twitter : 1 profile, 50 posts
  • Facebook : 1 profile, 30 posts
  • Pinterest : 1 profile, 30 posts
  • Schedule Photos
  • Unlimited Media
  • Search by Hashtag
  • Instagram Analytics : Basic
  • Groups : 1
  • Support : Email only
Plus (For Individuals)
$9 /Month

For Power Users and Solopreneurs

Features

  • Includes features of Free plan, plus
  • Instagram, Facebook and Pinterest : 1 profile, 100 posts
  • Twitter : 1 profile, Unlimited posts
  • Facebook : 1 profile, 100 posts
  • Pinterest : 1 profile, 100 posts
  • Schedule Videos
  • Instagram Stories
  • Multi-Photo Posts
  • Tag Locations and Users
  • Add from URL
  • Instagram Analytics : Basic and Pro
  • Pinterest Analytics
  • Twitter Analytics
  • Support : Chat and Email
Premium (For Businesses)
$19 /Month

For Small and Awesome Businesses

Features

  • Social Profiles : 2 per platform
  • Number of Users : 2
  • Includes features of Plus plan, plus
  • Instagram, Facebook, Pinterest : 2 profiles, 250 posts
  • Twitter : 2 profiles, Unlimited posts
  • Hashtag Suggestions
  • Tags
  • Mentions
  • Contributors
  • Instagram Hashtag Analytics
  • Analytics Export
  • Click Tracking
  • Conversations
  • Best Time To Post
  • Share Calendar
  • Linkin.bio
  • Groups : Unlimited
Starter (For Businesses)
$29 /Month

For Growing Companies

Features

  • Social Profiles : 3 per platform
  • Number of Users : 3
  • Includes features of Premium plan, plus
  • Instagram, Twitter, Facebook, Pinterest : 3 profiles, Unlimited
Brand (For Businesses)
$49 /Month

For Agencies and Large Marketing Teams

Features

  • Social Profiles : 5 per platform
  • Number of Users : 5
  • Includes features of Starter plan, plus
  • Instagram, Twitter, Facebook, Pinterest : 5 profiles, Unlimited
  • Support : Priority Support

Add-on : $5 per Additional Profile Per Month. For More Social Profiles, Contact the vendor to get the latest pricing detail.

View Price Page

SCREENSHOTS

Buffer Screenshots
View 8 screenshot(s)
Later Screenshots
View 5 screenshot(s)