Adobe Campaign Reviews

User Rating

4.3/5 (Based on 332 Ratings)

Rating Distribution

Excellent
44.9%
Very Good
41%
Average
10.8%
Poor
1.8%
Terrible
1.5%

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Review Summary

User reviews of Adobe Campaign highlight its powerful capabilities for marketing automation, personalized communication, and data analysis. Many appreciate its cross-platform integration, especially with other Adobe products, and its ability to reach a wide audience. However, users frequently cite a steep learning curve as a drawback, often requiring significant training and technical knowledge. While some praise the user interface, others find it outdated and complex, leading to frustration. Overall, Adobe Campaign is a robust tool, well-suited for large organizations, but may require significant investment in training and support for optimal utilization.

Pros

Adobe Campaign is a great resource for marketing and can be integrated well with other Adobe software.
Builtin reporting and targeting features help spread knowledge and reach a wide variety of audiences.
The draganddrop email builder makes it simple, even for beginners, to create and manage marketing campaigns.

Cons

It can be difficult for someone without computer experience to use the software effectively.
The user interface is somewhat outdated and can be daunting for new users.
Adobe Campaign can be expensive and requires significant technical expertise to fully utilize.

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Reviews

Verified User in Computer & Network Security

March 20, 2025 Source: G2.com

Adobe Campaign Must Use!

What do you like best about Adobe Campaign?

.Allows marketers like myself to calculate, measure, analyze and dissect marketing performances in a very comprehensive simple platform

What do you dislike about Adobe Campaign?

Though the platform is much simpler as a marketing all in one solution, the learning curve took longer than I wanted for my staff

What problems is Adobe Campaign solving and how is that benefiting you?

The overspecialization in measuring and analyzing data that wasn't measured or known about prior by my company

Dinesh K

March 19, 2025 Source: G2.com

Email and push notifications

What do you like best about Adobe Campaign?

.the integration with AEM and singly copy of content and assets

What do you dislike about Adobe Campaign?

Multiple versions of the product for different implementations

What problems is Adobe Campaign solving and how is that benefiting you?

Email management for the different kind of customers

Alexandre A

March 18, 2025 Source: G2.com

Awesome campaign activation tool

What do you like best about Adobe Campaign?

.Easy to use and setup new marketing campaigns

What do you dislike about Adobe Campaign?

Investment, because the platform requires more investment than other similar tools in the market

What problems is Adobe Campaign solving and how is that benefiting you?

Improved and smarter marketing campaigns

Erica M

February 15, 2024 Source: G2.com

Great resource for marketing needs

What do you like best about Adobe Campaign?

I use Adobe Campaign for major marketing projects and it works so well! I'm very happy with the product.

What do you dislike about Adobe Campaign?

Nothing much to dislike. Some training required, but easy to find tutorials

What problems is Adobe Campaign solving and how is that benefiting you?

Makes cross-channel campaigning much easier!

Luis A

August 23, 2023 Source: G2.com

Awesome Marketing Tool

What do you like best about Adobe Campaign?

In my experience this is one of the greatest marketing tools for deploying Digital Marketing Campaigns and email in bulk with specific Marketing purposes, also the analytics dashboard is very extensive and customizable.

What do you dislike about Adobe Campaign?

Sometimes when navigating trough tabs feels difficult and pricing model is quite expensive.

What problems is Adobe Campaign solving and how is that benefiting you?

Campaigns automation is the greatest strenght of Adobe Campaign because a campaing setup is very intuitive and easy to manage and after a campaign is deployed the analytics and campaign results are very easy to track regardless of the medium.

Shubham P

June 2, 2023 Source: G2.com

Adobe Campaign v8 / New UI/UX

What do you like best about Adobe Campaign?

Personally I have been using and working on Adobe Campaign from last 5 years and it's the best tool in the market it terms of its ability to send emails , SMS , Push Notification and What's App Integration.

What do you dislike about Adobe Campaign?

Recommendations to others considering Adobe Campaign?

Now with the New Adobe Campaign V8 and it's architecture it had ability to reach 1 billion+ audience.

What problems is Adobe Campaign solving and how is that benefiting you?

Darpan C

May 24, 2023 Source: G2.com

Comprehensive marketing automation platform

What do you like best about Adobe Campaign?

It offers features like planning, scheduling, A/B testing etc. I can also design customer journeys and automate marketing workflows. I can engage customers and improve my conversion ratio.

What do you dislike about Adobe Campaign?

Complex to learn the features present in this platform takes time to learn. Its cost is very high as it comes with Adobe Experience Cloud suite.

What problems is Adobe Campaign solving and how is that benefiting you?

The automation part of this helps me save time to focus on strategizing some other marketing tactics. It also helps me to optimize my campaigns and improve my overall ROI.

Amit M

July 26, 2022 Source: G2.com

Customised ans personalized message targeting to the right audience

What do you like best about Adobe Campaign?

.360 holistic view of the customers like which is the most suitable marketing channel for a particular customer

What do you dislike about Adobe Campaign?

This software needs experts to get implemented

What problems is Adobe Campaign solving and how is that benefiting you?

Single marketing automation tool

James T

July 21, 2022 Source: G2.com

Excellent MAP for Large Enterprises & Global Markets

What do you like best about Adobe Campaign?

A ton of capabilities that can't be found in one marketing automation platform. Can set up various markets for global reach with various databases. Comes with a wealth of content management features. Goes without saying, admin, user management, programs, campaigns, workflows, dashboards, built-in-reporting, leads, targeting and segmentation, social, and more. Plus, integration capabilities, SMS, email, automation, web apps, forms, pages, funnels, and more.

What do you dislike about Adobe Campaign?

Like any complex software, it will take some time to learn and get around all of the features and benefits Adobe Campaign offers if you're not a certified marketing automation guru or tech-savvy rockstar.

What problems is Adobe Campaign solving and how is that benefiting you?

Adobe campaign is excellent for large enterprise companies that want to leverage cross-platform marketing from web campaigns to social, email, automation, and SMS. Adobe Campaign comes with built-in reporting at all levels for the marketing funnel. From programs to campaigns and each delivery.

Kielo D

July 18, 2022 Source: G2.com

Adobe Campaign, A Right Option for an Online Presence!

What do you like best about Adobe Campaign?

Using Adobe Campaign, it is quite simple to look for numerous prospects for our businesses using multiple search tools like LinkedIn and email, among others. We get a large variety and list of firms and customers thanks to excellent search tools, which enables us to extend our business and market our firm more efficiently. Adobe Campaign is ideal for email verification since it allows us to write emails to the correct customer while also ensuring that they aren't sent to outdated addresses, all with a few presses.

What do you dislike about Adobe Campaign?

Recommendations to others considering Adobe Campaign?

I would prefer the company search to concentrate more on regional and moderate or small enterprises rather than the large corporations we are all familiar with; it'd make it much simpler to address. Conversations on the internet require a strong connection such that they may be addressed effectively and the discussion can go smoothly. Some contact details on the target list don't relate to that individual or company, hence it is out of date.

What problems is Adobe Campaign solving and how is that benefiting you?

Potential searches using multiple search tools like LinkedIn, domain, email, b2b firms, and others, ensuring that we have a large list of suitable customers and organizations. It contains an email validation function to prevent emails from being sent to invalid accounts. It is completed fast. It also includes online calls, voicemail transcription, and scripting to ensure that conversations with potential clients are successful. The most significant issue Adobe Campaign solves for us and our business is assisting us in connecting the gaps in our client's user experience, allowing us to give a significant digital experience to them.

Adobe Campaign Reviews

User Rating

Rating Distribution

Do You Use Adobe Campaign?

Review Summary

Pros

Cons

Verified User in Computer & Network Security

Dinesh K

Alexandre A

Erica M

Luis A

Shubham P

Darpan C

Amit M

James T

Kielo D

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