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What is Adobe Marketo Engage and how does it work?

Marketo is a best in class marketing automation software that helps companies involved in various sectors to enhance their customers’ experience and encourage them to visit again at their store. It helps companies to identify and engage the right customers by tracking their behaviour. The software easily builds and scales automated marketing campaigns and determines how marketing channels are impacting revenue. To keep the customers engaged, Marketo creates relevant conversations based on individual behaviours in real-time. The solution includes pre-built tiles and dashboards with advanced segmentation and filters to capture customer interactions at every stage. These simple dashboards and in-depth reporting tools show a clear picture of the impact of Return of Investment. The software attracts, nurtures and converts win-ready lead to sales through its inbound and outbound programs. It also creates personalised campaigns based on the customers’ activities to help them find what they are looking for.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 94%
  • Momentum 70%
  • Popularity 96%

Adobe Marketo Engage Pricing

  • Free Trial Not Available
  • Adobe Marketo Engage Offers Custom plan.

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

SharpSpring logo
Drive more leads and optimize your sales with SharpSpring 4.3 Based on 1283 Ratings
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What is SharpSpring and how does it work?

SharpSpring is a market automation tool developed to automate the process of lead generation and sales optimization for small, medium, and large size businesses. It promotes the growth of your business by helping you in engaging leads, scoring them, tracking pages, fit and much more. SharpSpring is an industry leading software that can be integrated with many major softwares, like Zapier, Survey Monkey, Salesforce, and Shopify. It enables you to create a visual workflow along with providing ROI tracking of your business. The software additionally provides detailed analytics and website visitor tracking in order to help you in converting your visitors into your potential clients. You can also manage your channels and email drip campaigns with SharpSpring. Users get the option for multivariate testing, lead scoring, and campaign segmentation using the software. It also assists you in lead nurturing and landing page management to reduce your workload and increase your sales. The pricing plan of the software is quotation based and you will have to contact them directly on their official website for more details on pricing.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 88%
  • Momentum 66%
  • Popularity 86%

SharpSpring Pricing

  • Free Trial Not Available
  • Starts at $449.00. Offers Custom plan.

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

MoEngage logo
An intelligent Customer Engagement Platform with Analytics and Engagement under one roof for data-driven engagement 4.3 Based on 153 Ratings
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What is MoEngage and how does it work?

MoEngage is an intelligent marketing solution designed to help you create, visualized and deploy omni-channel lifecycle campaigns. The idea is to proactively engage users no matter which channel you are using and to build a marketing workflow that can help you define the customer journey as they are shopping with you. MoEngage has an AI AI algorithm, which can provide personalized recommendations to your customers to help you increase engagement and, ultimately, boost revenue. This enables you to engage with users in the channel of their choice at exactly the right time. You can also send users dynamic push notifications, which can help drive sales conversions. These personalized push notifications help nudge users by reminding them of your product or service and bringing them back to your site or app. You can also create and deploy lifecycle email campaigns to help re-target and re engage users.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 80%
  • Momentum 74%
  • Popularity 90%

MoEngage Pricing

  • Free Trial Not Available
  • MoEngage Offers Custom plan.

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

OutboundEngine logo
All-in-one business marketing solution 3.6 Based on 340 Ratings
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What is OutboundEngine and how does it work?

OutboundEngine is a marketing automation software, explicitly designed to help businesses in attaining their marketing outreach and elevating their growth with its simple and easy online marketing strategy. It helps keep up with the customers in an informative and simplified way without getting too spammy. Outbound Engine software is built in such a way that it involves enterprising and reaching out to customers to get them interested in a specific product. In contrast, it focuses on creating and dispensing content that draws customers' attention to their website. This software can create high impactful marketing campaigns, generate them automatically and track engagement to determine who is ready to have a proper conversation. This software is highly concerned about strengthening the relationship with partners, prospective customers and discovers more opportunities with lesser work. It comprises automated social media updates, email newsletters, and a branded business profile that takes care of the entire marketing platform at an affordable cost compared to other tools. It is best for financial advisors, real estate, home services, and automotive industries and follows a subscription-based pricing strategy.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 90%
  • Momentum 62%
  • Popularity 85%

OutboundEngine Pricing

  • Free Trial Not Available
  • Starts at $199.00.

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

WebEngage logo
Application with enterprise grade capabilities 4.5 Based on 178 Ratings
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What is WebEngage and how does it work?

WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across ten communication channels. Product and marketing practitioners across the globe design intuitive user lifecycle journeys on the WebEngage dashboard to convert existing users through data-backed, timely omnichannel engagement campaigns. The platform offers in-depth product and marketing analytics for brands to track growth metrics and campaign performance effectively. WebEngage powers the user engagement for thousands of brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 80%
  • Momentum 64%
  • Popularity 90%

WebEngage Pricing

  • Free Trial Not Available
  • WebEngage Offers Custom plan.

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Customer.io logo
Streamline messaging workflows just the way you like 4.4 Based on 429 Ratings
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What is Customer.io and how does it work?

Customer.io is a comprehensive marketing platform that helps marketers to send data-driven emails, SMS, and push notifications. The platform’s RESTful API helps marketers create, update and delete customers from their database easily. It also enables users to add third-party integrations, such as Segment, Hull, mParticle, RudderStack, and more. With Customer.io, businesses can easily divide their audience into different segments and target a particular group of people as per their designed marketing strategy. Apart from the group, users can even separate an individual from the group and easily monitor their event-wise logs, attribution data, messages received by them, and more. The transactional API facility offered by the platform enables marketers to customize transactional messages in their own way. Customer.io can be used to send multichannel newsletters within customers’ timezones. Users can also monitor their message leaderboard, conduct active A/B tests, streamline metrics delivery, and segment memberships, all from a single dashboard. Apart from that, marketers also get to compare campaigns, newsletters, and other metrics with the help of detailed analytical reports offered by the same.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 78%
  • Momentum 68%
  • Popularity 87%

Customer.io Pricing

  • Free Trial Available
  • Starts at $100.00. Offers Custom plan.

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

SALESmanago logo
Marketing Automation Platform to Deliver Custom Personalized Experience 4.1 Based on 266 Ratings
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What is SALESmanago and how does it work?

SALESmanago is a cloud-based online marketing automation platform that provides a complete suite of solutions and capabilities for users to market their products or services. This platform offers highly configurable personalized experiences across a comprehensive range of natively built and integrated marketing execution channels. Users can access several marketing processes such as website visitor tracking and identification, dynamic emails with personalized product offers, direct sales channels, and compelling website content and personalization in ad networks. The tool assists digital marketers to improve their sales and add more value to their brands. The marketing automation feature enables the user to automatically react to behaviors or profile changes identified for contacts recorded in your database. This platform acts as a bridge between the marketing and sales department by building a complete profile of a person in one place.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 89%
  • Momentum 66%
  • Popularity 81%

SALESmanago Pricing

  • Free Trial Not Available
  • SALESmanago Offers Custom plan.

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Act-On logo
An all-in-one Marketing Automation software 4.1 Based on 1301 Ratings
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What is Act-On and how does it work?

Act-On enables you to take control of your marketing campaign instead of relying on developers with its easy to use landing pages and forms. Its lead scoring and lead nurturing tools help you convert leads into prospective customers. Conduct A/B testing between your messaging strategies and get to know which one is the most effective. With Act-On’s intelligence tools, empower your sales team to close out more and more deals. Its SEO tools help your website draw more visitors which might turn out to be your prospective clients. The Act-On marketing automation software maintains your brand’s standard while maximizing the outreach of its message.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 85%
  • Momentum 61%
  • Popularity 87%

Act-On Pricing

  • Free Trial Not Available
  • Starts at $900.00. Offers Custom plan.

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Selligent logo
Enhance your customer engagement levels with accurately planned marketing campaigns 4.3 Based on 69 Ratings
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What is Selligent and how does it work?

Selligent is a marketing automation platform that enables B2C marketers to keep their customers engaged and drive greater ROI from email and digital marketing campaigns. The omnichannel platform allows users to easily launch campaigns and manage consumer interactions across multiple communication channels like email, push notifications, SMS, etc. Its AI capabilities help marketers improve customer experience by optimizing content and customer journeys, in an interactive, relevant, and valuable way. Selligent enables users to build and grow more profitable customer relationships by forwarding relevant and personalized messages to the latter. The platform also helps marketers easily analyze their audiences based on their CRM profile data, actions, or purchase history. Thus enabling marketers to retarget their audience through lifecycle campaigns specially curated for them. The software can also be used to bring all customer interactions and data points within a unified interface, facilitating seamless captures and precise analysis of relevant data. Analytical dashboards and responsive design tools help with seamless analysis and accurate decision-making.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 77%
  • Momentum 63%
  • Popularity 86%

Selligent Pricing

  • Free Trial Not Available
  • Selligent Offers Custom plan.

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