Pega Marketing Alternatives and Competitors

Pega Platform is a leading software company that specializes in helping organizations work smarter, unify customer experiences, and adapt instantly. With Pega's AI-powered decisioning, organizations can make intelligent decisions in real-time. Pega Platform's AI technology can also automate routine tasks and streamline processes, freeing up time for employees to focus on more complex tasks. The rules-based approach allows organizations to define their own business rules and processes, ensuring consistency and compliance across all operations. With its ability to embed workflows into existing systems and prioritize work to improve their customer experience and overall performance.

SAS Marketing Automation is a campaign management solution that helps marketing teams define market segments and efficiently develop and manage focused marketing campaigns. It is part of the SAS Customer Intelligence portfolio. Marketing Automation is available as an on-premises installation or as an SAS OnDemand cloud service. The grouping of market groups and the identification of profitable consumers are at the heart of Marketing Automation. This is done using a set of analytical tools that identify client groupings and then test campaigns on them. There are also tools for tracking demographic and individual responsiveness. Overall, SAS Marketing Automation ensures that money is not wasted on marketing to unprofitable and unresponsive consumers. Predictive models, marketing tests, and prior response can all be used to identify and market to customers. Can use data from other SAS programmes. Customer intelligence software is a type of software that allows you to keep track of your customers. SAS Digital Marketing is integrated, enabling quick, personalised replies to customers. Using automated review and sign-off tools, including a web interface for remote personnel, manage campaigns within large, complicated organisations. SAS Digital Marketing is integrated, enabling quick, personalised replies to customers. Respond to e-mails and calls from the call centre.

The IBM Robotic Process Automation is a full-featured artificial intelligence-driven program to achieve faster ROI. It is used to handle time-consuming business processes with scaled automation. IBM offers to automate more business and IT processes at scale with the ease of traditional RPA. It helps to achieve digital transformation using software robots or bots. With no leg time, it acts with AI insight for completing the tasks. It offers to scale the RPA journey with a data science algorithm. The system emphasizes spending more time on strategy rather than repetitive tasks without human intervention. It has low-code development with simple licensing and deployment options. Furthermore, the platform runs multiple software bots on the exact virtual host. For a business, it becomes simple to build, monitor, or run bots. The program enables human workers for attended bots to create engaging chatbots for any channel. It focuses on workload management and scheduling. Also, it stores log-in credentials with a high level of security for bots.

Automationedge is the preferred hyperautomation, robotic process automation, and IT automation solution provider. Robotic process automation is one of the crucial technologies to achieve Hyperautomation in any organization. Automate rule-based tasks that are repetitive in nature. RPA Bot workflow built using ready and custom adaptors can also be used to perform a set of actions to automate multiple steps in the entire flow. Data comes in different formats like a word document, excel, pdf, and most of the time it is not in the format required to feed in the application or analyze.

Power My Analytics is a reporting automation tool that enables digital marketers to collect data from popular advertising, social media, email, shopping, CRM, and other platforms such as Facebook, Instagram, Microsoft Ads, Twitter, LinkedIn, Mailchimp, Amazon, Shopify, and more, then integrate the metrics they need into their favorite data destinations, including Google Data Studio, Google Analytics, Google Sheets, Microsoft Excel, Google BigQuery, and/or SQL.

MarketingPlatform is an Email Marketing and Marketing Automation platform used by Danish eCommerce successes such as Kids-World, kino.dk, Primo Tours, AV-Cables and Olivers Petfood. The FlowBuilder takes the planning and the execution of your communication to the next level. Unlike anything else available today, we have taken our time to evaluate how they can enable the time you spend to be creative, more fun, and more productive.

Automate your marketing teams workflows with data-driven actionable insights that produce real results. Revalyze converts your siloed data into marketing performance insights so your team can take action in real-time with the next best action recommendations.

Adobe Analytics offer deeper insights into relevant data, helping organisers mix, match and analyse information within their customer journey, backed by predictive intelligence and versatile reporting. The platform comes loaded with a plethora of award-winning tools that can be depended upon to convert vast streams of web data into understandable insights that everyone can work with. Further, true 360-degree customer views help with real-time insights from multiple working channels. Powerful attribution metrics are depended upon to dive deep into streamlined conversations and facilitate seamless decision making. Also, AI-powered predictive analytics offered by the software brings out hidden answers and opportunities under everyone’s notice with a single click of a button. Real-time integration with Adobe Sensei facilitates seamless decision making at unprecedented speed. The exclusive feature list of Adobe Analytics is quite interesting to indulge in and comprises a variety of metrics like flow analyser, tag managers, custom variables, anomaly detectors, remarketing triggers and unique processing rules to begin with.

Salesforce is a futuristic Customer Relationship Management Software bringing companies and their customers together. The integrated software helps departments like commerce, marketing, sales and service to get a unified view of each client. Moreover, companies can also leverage on the particular to deliver amazing shopping experiences to individual buyers, automate time-consuming jobs, assure quick resolution to queries raised from the customers front and strategise personalised marketing schemes. The solution serves organisations scattered across industries like retail, automotive, higher education, public sector, media, communication, hospitality and transportation, nonprofit and more. With Salesforce, organisations get the advantage of joining the 150,000+ like-minded companies where they can find a massive community of experts ready to help in their company’s growth, besides offering an estimate of their Return on Investment (ROI). Lastly, AI technology equipped chatbot (Einstein) within the software helps companies reassess past interactions with individual clients and better understand raised queries.

Salesforce Marketing Cloud Account Engagement (formerly Pardot) offers tools to drive efficient growth with marketing and sales alignment. Create dynamic and personalized emails and landing pages with clicks. Gain insights with prospect engagement, survey sends, and SMS sends in the automated journeys. Connect marketing back to ROI using predictive analytics in B2B Marketing Analytics Plus.

Vidooly is a video analytics and marketing software that helps brands and content creators to get valuable insights into their videos’ performance and audience engagement. The software brings a powerful insight generator that shows which videos your audience is watching most based on several categories and demographics. Users can also know the audience which is most likely to engage with their content. The tool reveals audiences’ digital journey, watching habits, devices used, etc so that content creators can make and market videos accordingly. It features a leaderboard tool that shows the most popular handles across major platforms such as YouTube, Facebook, and Instagram. The results can be filtered on the basis of genres, country, and month. By showing top influencers from a niche, Vidooly helps users to partner with the right content creators and grow the follower base simultaneously. Besides the primary video content, this analytics solution also gives an in-depth YouTube keyword analysis so that users can identify top-performing tags and use the same to improve ranking in search results. It also shows them the best time to upload a video, unsubscribers of their channels, and gives many more meaningful suggestions to improve their channel’s ranking on popular social media platforms.

GreyMetrics is a marketing analytics software. It's used to build reports and dashboards. The software has a drag-and-drop tool for data widgets, allowing users to generate bespoke reports and manage data presentation as needed.Monitor statistics and download reports as PDFs or password-protected emails.Its vast list of features includes - Create reports/dashboards using industry-standard report templates. Create custom reports using drag and drop. All your marketing data in one report - Generate reports with a single click data from 20+ integrations for marketing. Create bespoke reports by dragging and dropping data widgets. For quick start they have over 25+ pre-defined templates for standard reports, made along with consultation with industry experts. One of their most beneficial features is their live marketing dashboards – allowing you to monitor data from everywhere, provides samples for all integrations and helps you build beautiful visualizations without prior design skills.It automatically creates multilingual reports in GreyMetrics in 9 different languages. Customize and download your reports in PDF format or send them through email with password protection. Create reports and connect accounts in one click.

JustControl.it is a marketing-focused platform that helps its users to manage all the data streams in one place. The software provides its users with tools to filter, aggregate, visualize, and transform vast amounts of data from any source. The architecture of this software is powered by a sophisticated ETL engine and advanced automation capabilities, which ensure smooth data mapping from various sources through a single interface. Users can gather data from their everyday marketing tools such as tracking services, ad networks, or even internal analytics into one dashboard. This helps them to get valuable insights into the driving force of their business. JustContril.it provides its users with reliable and accurate statistics as it performs automatic data reconciliation across several destinations and sources while flagging the inconsistent or missing information. The software offers a customizable dashboard, which is equipped with configurable charts, widgets, and graphs to handle the analytics without any code. It also offers dedicated server infrastructure for each client.

ADCostly is an ad automation platform that allows advertisers to analyze their costs based on their audiences and the ads type they choose. It supports cost analysis of different periods, areas, placement, and CTA. The tool helps create costless ads and controls ad budgets. Users can monitor ads in different countries and search the key index of product advertising costs in different industries. It provides users with a tool to easily unlock the secrets of ad cost and competitor’s CPC/CPA price. Users can search interest words to determine their ad audience and optimize their ads better. It gives users a platform to observe the trend of different CTA and find out the law of ad cost. Users can view different country indicators and improve their spending strategies. The tool helps users to track recent trends and watch for sudden changes in costs for all periods. Users can gain deep insights into responses and make the right decisions.

CB Insights helps inform their strategic decisions with data and real-time market intelligence. Their intelligence platform is powered by millions of data points, giving them a comprehensive view of the market and their competition. With CB Insights, they’ll gain insights into the growing industries that are ripe for competition, as well as industries to avoid, so they can make smart decisions. Additionally, they’ll have a better understanding of where industry leaders are investing, allowing them to stay ahead of the competition. CB Insights is their go-to source for analytics that secure growth and inform decision-making.

SparkToro software is a platform used to collect online audience’ attributes, behavior, & sources of influence. Build your outreach with list for publications and people that reach your customers and Compare the attributes and sources of influence for multiple audiences. Prioritize your press, social, content, SEO, and outreach campaigns and analyze your brand’s audience vs. your competitors.

iSpot.tv is the new standard in TV ad measurement. This technology takes fast and accurate measures of both linear and streaming investments, allowing users to make informed decisions about the marketing strategy that will drive ROAS. With iSpot.tv's analytics capabilities, they can zero in on potential issues, get creative ideas for optimizing campaigns, and have total control over all aspects of your TV ad investment with easy-to-understand graphical reports. Seamless integrations allow for real-time access to consumer data while proprietary algorithms scan millions of television ads around the clock. By positioning yourself at the forefront of modern marketing with iSpot.tv, they will access powerful insights that will guarantee success time and time again.

Singular software is a platform used to get a complete view of marketing performance and ROI. Manage cross-platform analytics with your ad spend data accurately reported in one place. The software offers Marketing ETL and Mobile Attribution to track and measure the path to conversion across channels. Prevent Fraud and Ad Monetization to analyze ad revenue.

6sense is a futuristic account engagement platform that offers enterprises with calculated predictions to increase their overall profit. Business owners can discover different accounts within the market that need their services using the particular. They can enhance the overall business growth by prioritizing actions, engaging teams and clients in the right way, and measuring results that matter the most. Based on the detailed insights and intent data generated by the software, users can proactively target the right accounts for their solutions. Moreover, the AI platform of 6sense utilizes historic intent signals to reconfigure an account-based consumer journey. Thus allowing enterprises to know where their customers stand within the entire sales business. Users can align marketing and sales reports across their entire team and accelerate their pipeline growth. 6sense also supports digital marketing and offers dynamic digital experiences across every channel. With orchestration, business owners can engage the right buyers from the right accounts with the correct message in a seamless manner.

TrackMaven is a marketing analytics software that enables users to connect and monitor marketing performance across different channels, which would help them tie details to the bigger picture. The software aims to make data the asset to one’s business via social media platforms, ads, website analytics, content, SEO and traffic, social listening, competitive intelligence, and influencer marketing. One can easily get back to what they love, and use the software to become the reporting and insights team to help one stay focused on sharing their brand’s story. Developers have designed this software in a way, which combines marketing expertise and knowledge with world-class technologies. TrackMaven has widely helped marketers to drive expected results in the simplest manner and that too, without consuming much time. With this application, marketers can boost their ROI by overcoming even difficult situations and decision-making processes. Marketers can draw insights from any online marketing channel, including Facebook, Instagram, Instagram Ads, Google Analytics, YouTube, Linkedin and many more.