The Average Cost of a basic Landing Page Software plan is $20 per month.
34% of Landing Page Software offer a Free Trial , while 44% offer a Freemium Model .
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A landing page is probably among the most critical aspects for any product or service website as it is the best chance to convert a visitor into a customer. For an effective marketing campaign, it might not just be enough to get traffic on the website via organic or paid means. While it will make people aware of the plan, it might not have a significant impact on the people visiting the product or service page. This is where a landing page comes into the picture. It is known to do one thing pretty well, that is to filter the entire focus of the visitor only to what you are promoting. A landing page builder should necessarily have all the essential elements including signing up, information about the product or service and the option to purchase or subscribe (CTA).
Since there are quite a few options already available when it comes to choosing the right landing page builder tool, the choice becomes a little challenging to make. Of course, there are few parameters that you need to take care of to make sure that the one you have chosen fits the bill perfectly.
Typical Features
Adds an option for the visitors to download files post the submission of a form
Offers the users with a custom domain name for the landing page
Makes the landing pages to be highly optimized with SEO
Allows integration with other analytical tools or has it inbuilt
Enables usage of personalized text on the landing page depending on the keywords used by visitors
Adds a timer on the landing page that builds up to a certain event
A small window which opens up to the visitors to trigger some notice, action or engagement
A call-to-action banner that appears either on the top or bottom of the page
Allows adding contact forms for lead generation on the landing page
Makes the landing pages responsive and suitable for viewing on mobile devices as well
Enables perfect placement of blocks/elements on any part of the landing page
Has inbuilt templates for landing pages so that designing from the scratch is not required
Has a pick-and-drop feature for easier designing
Compares two versions of your website to see which one performs better
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