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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Google Analytics logo
Web Analytics Software

4.6 7,278 user ratings

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77% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

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Overview

Description Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. Read more Introducing Tracklution, the ultimate solution to future-proof their tracking and get the most out of their marketing spend. As a professional in the digital advertising world, they understand the importance of accurate tracking and how it can make or break their campaigns. That's why they have created Tracklution, a game-changing platform that will revolutionize the way they track and optimize their marketing efforts. In today's fast-paced world, client-side tracking pixels are quickly becoming outdated and losing valuable data. But with Tracklution, they can say goodbye to those worries. This cutting-edge technology ensures that they deliver better and more accurate data to ad platforms, giving they a competitive edge in the market. On average, our clients see a remarkable increase of 34.2% in data compared to traditional tracking pixels. Imagine the impact this will have on their results and the return on their ad spend. But that's not all. Client-side cookies are also facing limitations, which can hinder their tracking efforts. However, with Tracklution, they can put those worries to rest. This platform is always up-to-date with the latest tracking requirements, so they never have to worry about compliance issues. They take care of the difficult parts in tracking, allowing them to focus on what matters most - growing their business and reaching their goals. Forget about costly development projects and ongoing maintenance work that comes with server-side tracking solutions. With Tracklution, they can get started in a matter of minutes, not months. And the best part? This prices are only a fraction of what they would pay for traditional server-side tracking solutions. So if you're a professional looking for a third-party perspective and a hassle-free tracking experience, look no further than Tracklution. Join the revolution and take their tracking to new heights with Tracklution. Try it now and see the difference it can make for their business. Read more
Pricing Options
  • Free Trial Not Available
  • Google Analytics Offers Free-forever and Custom plan.
  • Free Trial Available
SW Score & Breakdown

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    97%
  • Reviews
    98%
  • Momentum
    69%
  • Popularity
    94%

77% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    90%
  • Reviews
    60%
  • Momentum
    60%
  • Popularity
    60%
SaaSworthy Awards # 2 Most Worthy # 1 Fastest Growing
Not Available

Features

Total Features
9 Features
7 Features
Common Features for All
    Alert Notifications Alerts the user when predefined criteria is met
    Campaign Management Allows a user to analyze and track marketing campaigns across multichannel efforts
    Conversion Tracking Enables user to track customer conversion rate
    Event Tracking Identifies the important events happening in your application
    Goal Tracking Allows to track progress to reach business objectives
    Multiple Site Management Helps to analyze and track more than one websites
    Report Generation Gathers data and generates reports as PDF file.
    Time on site Tracking Tracks the time that a visitor spends on your website
    User Interaction Tracking Identifies and tracks the visitors interaction on your websites
  • + 6 More - Show Less
    • Alert Notifications Alerts the user when predefined criteria is met
      Campaign Management Allows a user to analyze and track marketing campaigns across multichannel efforts
      Conversion Tracking Enables user to track customer conversion rate
      Event Tracking Identifies the important events happening in your application
      Goal Tracking Allows to track progress to reach business objectives
      Multiple Site Management Helps to analyze and track more than one websites
      Report Generation Gathers data and generates reports as PDF file.
      Time on site Tracking Tracks the time that a visitor spends on your website
      User Interaction Tracking Identifies and tracks the visitors interaction on your websites
  • + 4 More - Show Less
  • Technical Details

    Organization Types Supported
    • Individuals
    • Freelancers
    • Large Enterprises
    • Medium Business
    • Small Business
    • Individuals
    • Freelancers
    • Large Enterprises
    • Medium Business
    • Small Business
    Platforms Supported
    • SaaS/Web/Cloud
    • Mobile - Android
    • Mobile - iOS
    • SaaS/Web/Cloud
    • Mobile - Android
    • Mobile - iOS
    Modes of Support
    • Online
    • Online
    API Support
    • Available
    • Available

    Reviews & Ratings

    User Rating
    4.6/5 7,278 user ratings
    Not Available
    Rating Distribution
    • Excellent

      67.1%
    • Very Good

      28.4%
    • Average

      4.1%
    • Poor

      0.2%
    • Terrible

      0.2%
    Not Available
    User Sentiments

      Comprehensive Reporting, Ease of Use, In-depth Data Analysis, Extensive Integrations

      Steep Learning Curve, GA4 Transition Issues, Limited Realtime Data, Data Sampling Issues

      Not Available
    Review Summary

    Overall, Google Analytics receives positive feedback for its user-friendly interface, comprehensive data analysis capabilities, and customizable reporting options. Users appreciate its ability to track website traffic, user behavior, and conversion rates, helping them gain valuable insights into their audience and optimize their marketing strategies. However, some users express concerns regarding the complexity of certain features and occasional data accuracy issues. Additionally, the pricing plans may not be suitable for smaller businesses or those with limited budgets.

    Not Available
      Read All User Reviews Read All User Reviews

    AI-Generated from the text of User Reviews

    Pricing

    Pricing Options
    • Free Trial Not Available
    • Google Analytics Offers Free-forever and Custom plan.
    • Free Trial Available
    Pricing Plans
    Monthly Plans Annual Plans

    Google Analytics Free

    Google Analytics 360 Custom

    Starter Others

    Plus Others

    Pro Others

     
    View Detailed Pricing
    View Detailed Pricing

    Screenshots & Videos

    Videos Video Thumbnail
    + 1 More
    Not Available

    Vendor information

    Company Details Located in: Mountain View, California Located in: Helsinki, Finland
    Contact Details

    +1 650-253-0000

    https://marketingplatform.google.com/about/analytics/

    Not available

    https://www.tracklution.com/

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