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97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Amplitude logo
Mobile Analytics Software

4.6 2,395 user ratings

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96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

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Overview

Description It is an efficient mobile analytics tool which will help you to maximize your mobile business. It provides cross-platform analytics to analyze user behaviours across web and mobile platforms. This software has real-time analytics tools that will help you to discover data insights quickly. It has funnel analysis feature, using which you can easily find drop offs and can increase your conversion rate. It also has behaviour cohort analysis using which you can measure the impact caused by different user behaviours. In this software, you can visualize all the possible user conversion paths in your application by using its path finder feature. Read more mParticle provides data aggregation and management solutions using secure APIs and SDKs connected to a company's systems. The solution enables companies to use the data in various applications such as marketing, analytics, and data warehousing. Additional services include measuring video and audio usage, managing customer profiles to understand critical milestones during a customer’s journey, and data filtration services. Users can influence the flow of data through a client’s output so that the data is leveraged. mParticle helps to create workspaces that act as data containers. Their specialization lies in four data domains: Data Connections, Data Quality, Data Governance, and Data-Driven Personalization. mParticle assists users in managing data quality, enforcing governance, and improving customer service interactions. The simplification and security of customer data infrastructure allow users to spend less time maintaining marketing tools and more time building critical elements. Users seeking to improve conversion rates, retention, and time-to-monetization can do so with the help of high-quality customer data that is readily available. Read more
Pricing Options
  • Free Trial Not Available
  • Offers Free-forever and Custom plan.
  • Free Trial Not Available
  • Offers Custom plan.
SW Score & Breakdown

97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    91%
  • Reviews
    100%
  • Momentum
    74%
  • Popularity
    92%

96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    93%
  • Reviews
    85%
  • Momentum
    70%
  • Popularity
    84%

Technical Details

Organization Types Supported
  • Large Enterprises
  • Medium Business
  • Small Business
  • Large Enterprises
  • Medium Business
  • Small Business
Platforms Supported
  • SaaS/Web/Cloud
  • SaaS/Web/Cloud
Modes of Support
  • Business Hours
  • Online
  • Business Hours
  • Online
API Support
  • Available
  • Available

Reviews & Ratings

User Rating
4.6/5 2,395 user ratings
4.5/5 38 user ratings
Rating Distribution
  • Excellent

    66%
  • Very Good

    30.5%
  • Average

    2.2%
  • Poor

    0.5%
  • Terrible

    0.8%
  • Excellent

    52.6%
  • Very Good

    47.4%
  • Average

    0%
  • Poor

    0%
  • Terrible

    0%
User Sentiments

    Ease of Use, Powerful Analytics Capabilities, In-depth User Insights, Extensive Integrations

    High Pricing, Occasional Performance Issues, Limited Customization Options, Steep Learning Curve for Advanced Features

    Not Available
Review Summary

Amplitude Analytics garners widespread praise for its user-friendly interface, customizable dashboards, and robust data analysis capabilities. Users appreciate its intuitive design, making it easy to set up and use, even for those with limited technical expertise. The platform's ability to integrate with various data sources, including mobile apps, websites, and third-party tools, is also highly valued. Reviewers highlight Amplitude's real-time analytics as a key strength, enabling them to monitor and respond to user behavior promptly. Additionally, the platform's comprehensive reporting options and ability to create custom reports are seen as valuable assets for data-driven decision-making.

Not Available
Pros & Cons
  • Efficient mobile analytics tool to maximize mobile business.
  • Cross-platform analytics to analyze user behaviors across web and mobile platforms.
  • Real-time analytics tools to discover data insights quickly.
  • Funnel analysis feature to find drop offs and increase conversion rate.
  • Behaviour cohort analysis to measure the impact caused by different user behaviours.
  • Can be complex to set up and use for non-technical users.
  • May not be suitable for small businesses with limited resources.
  • Provides data aggregation and management solutions using secure APIs and SDKs.
  • Enables companies to use the data in various applications such as marketing, analytics, and data warehousing.
  • Additional services include measuring video and audio usage, managing customer profiles to understand critical milestones during a customer’s journey, and data filtration services.
  • Helps to create workspaces that act as data containers.
  • Specialization lies in four data domains: Data Connections, Data Quality, Data Governance, and Data-Driven Personalization.
  • Can be expensive for small businesses.
  • May require technical expertise to implement and use effectively.
  Read All User Reviews Read All User Reviews

AI-Generated from the text of User Reviews

Pricing

Pricing Options
  • Free Trial Not Available
  • Offers Free-forever and Custom plan.
  • Free Trial Not Available
  • Offers Custom plan.
Pricing Plans
Monthly Plans Annual Plans

Starter (Amplitude Analytics) Free

Growth (Amplitude Analytics) Custom

Enterprise (Amplitude Analytics) Custom

Amplitude Experiment Custom

Amplitude Recommend Custom

mParticle Custom

 
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View Detailed Pricing

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Screenshots & Videos

Screenshots Amplitude Analytics Demo - Pathfinder
+ 15 More
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Videos Video Thumbnail Video Thumbnail
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Vendor information

Company Details Located in: San Francisco, CA Located in: New York, New York Founded in: 2012
Contact Details

Not available

https://amplitude.com/

Not available

https://www.mparticle.com/

Social Media Handles

FAQs

What are the key features of Amplitude?

Amplitude is a mobile analytics tool that provides cross-platform analytics, real-time analytics, funnel analysis, behavior cohort analysis, and path finder features.

What are the key features of mParticle?

mParticle provides data aggregation and management solutions, video and audio usage measurement, customer profile management, data filtration services, and data-driven personalization.

What are the alternatives to Amplitude?

The top alternatives to Amplitude are Mixpanel, Localytics, Google Analytics, AppLink.io, and Adjust.

What are the alternatives to mParticle?

The top alternatives to mParticle are BSI CDP, Acquia Marketing Cloud, CustomerLabs CDP, Captain Metrics, and euromessage CDP.

What are the key differences between Amplitude and mParticle?

Amplitude is a mobile analytics tool, while mParticle is a customer data platform (CDP). Amplitude focuses on providing insights into user behavior on mobile apps, while mParticle focuses on managing and leveraging customer data across multiple channels.

What are the key features of Amplitude?

Amplitude is a mobile analytics tool that provides cross-platform analytics, real-time analytics, funnel analysis, and behavior cohort analysis.

What are the key features of mParticle?

mParticle is a customer data platform that provides data aggregation and management solutions, including data quality management, data governance, and data-driven personalization.

What are the alternatives to Amplitude?

The top alternatives to Amplitude are Mixpanel, Localytics, Google Analytics, AppLink.io, and Adjust.

What are the alternatives to mParticle?

The top alternatives to mParticle are BSI CDP, Acquia Marketing Cloud, CustomerLabs CDP, Captain Metrics, and euromessage CDP.

What are the key differences between Amplitude and mParticle?

Amplitude is a mobile analytics tool, while mParticle is a customer data platform. Amplitude focuses on analyzing user behavior on mobile apps, while mParticle focuses on managing and leveraging customer data across multiple channels.

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