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88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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Description | Visual Website Optimizer is an easy but highly effective A/B testing platform. VWO also allows A/B Test for webpages with Extensive Code Changes as well as A/B testing a mobile app. Using VWO, you can compare and test different calls to action, layouts, and design elements to optimize your mobile app and deliver the best possible product to your users. VWO handles upto 20–25k requests per second by deploying multiple server architecture which allows them to keep adding more servers. Read more | Adobe Target is a content testing, personalisation and automation solution for businesses to test their content and predict its performance in the market. It is a software that targets a customer and strikes them with the most relevant information or product description to generate more sales. Adobe Target uses A/B and multivariate tests to quickly understand and bring into action the best combinations of offers and layouts to attract customers. Users can create customised tests for a different type of users to see what they are looking for in a product. A/B test the whole experience, including images, user interface, copy, etc to provide the best possible experience. The software helps to personalise the customer based on gender, age, brand affinity or any profile data available on the site. Users can create their own parameters to personalise their customers across different stages of interaction. Read more |
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SW Score & Breakdown |
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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SaaSworthy Awards | # 2 Most Worthy # 2 Most Popular |
Not Available
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Total Features |
10 Features
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5 Features
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Common Features for All |
Audience Targeting
Funnel Analysis
Heatmaps
Landing Pages (Web Forms)
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor
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Audience Targeting
Funnel Analysis
Heatmaps
Landing Pages (Web Forms)
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor
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Organization Types Supported |
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Platforms Supported |
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API Support |
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User Rating |
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User Sentiments |
User-Friendly Interface, Extensive Testing Capabilities, Excellent Customer Support, Robust Reporting and Analytics Occasional Software Glitches, Complex Initial Setup, Inaccurate Data Tracking, Limited Features in Lower-Tier Plans |
A/B Testing Capabilities, Personalization Features, Seamless Adobe Analytics Integration, User-Friendly Interface Occasional Performance Issues (Slow Loading/Bugs), Complexity for Advanced Use Cases, High Cost, Steep Learning Curve |
Review Summary |
Users praise the user-friendly interface, A/B testing capabilities, heatmaps, and analytics features of the software. It is credited with improving conversion rates, personalizing customer experiences, and identifying areas for website optimization. However, some users have reported difficulties with implementation, particularly when dealing with complex websites, and occasional bugs or glitches that require customer support intervention. Overall, users find the software effective in improving website performance and appreciate its robust feature set and ease of use. |
Users highlight Adobe Target's robust A/B testing capabilities, personalization features, and user-friendly interface as key strengths. They appreciate the ability to conduct various tests, target specific segments, and create personalized experiences. However, some users mention limitations in reporting and analytics capabilities, and occasional technical glitches. Overall, Adobe Target is praised for its testing and personalization features but could benefit from improved reporting and technical stability. |
Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
Pricing Options |
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Pricing Plans
Monthly Plans
Annual Plans
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Growth Custom PRO Custom Enterprise Custom |
Adobe Target Custom |
View Detailed Pricing
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View Detailed Pricing
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Screenshots |
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Videos |
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Company Details | Located in: New Delhi, India |
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Contact Details |
+1 415-349-0105 https://vwo.com/testing/ |
Not available https://www.adobe.com/marketing/target.html |
Social Media Handles |
Not available |
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