Act-On vs Pardot Comparison

Remove All ADD PRODUCT Act-On Pardot	91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove Act-On Marketing Automation Software (1507 Ratings)	93% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove Pardot Marketing Automation Software (3396 Ratings)
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ADD PRODUCT	91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove Act-On Marketing Automation Software (1507 Ratings)	93% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove Pardot Marketing Automation Software (3396 Ratings)
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Overview

Summary

Act-On enables you to take control of your marketing campaign instead of relying on developers with its easy to use landing pages and forms. Its lead scoring and lead nurturing tools help you convert leads into prospective customers. Conduct A/B testing between your messaging strategies and get to know which one is the most effective. With Act-On’s intelligence tools, empower your sales team to close out more and more deals. Its SEO tools help your website draw more visitors which might turn out to be your prospective clients. The Act-On marketing automation software maintains your brand’s standard while maximizing the outreach of its message. ..read more

Pardot offers a B2B marketing automation tool built on Salesforce. Its features include Lead Management, Smarter Lead Generation, Email Marketing, Sales Alignment, ROI Reporting, and Artificial Intelligence capabilities. It allows users to build intelligent, data-driven programs for the exact customer experience users want. They can turn sales data into marketing action by triggering campaign activity off of CRM data. It also allows them to visually map out and test every asset and every touchpoint in their program to understand the customer experience better. Marketers can access insights with the exact metrics they need to understand campaign performance better and adapt quickly. Pardot also offers two solutions, one being Salesforce Engage, which allows users to build tailored campaigns with marketing-curated content. Its features include Engage Campaigns, Engage Reports, Engage for Gmail and Outlook, Engage Alerts and Engage for Salesforce Mobile. Pardot also provides B2B marketing analytics solutions with a rich dashboard and a mobile app. ..read more

Features

Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Landing Pages
Lead Management
Lead Nurturing
Lead Scoring
Multivariate Testing
Website Visitor Tracking

TECHNICAL DETAILS

Access Monitoring
24/7 (Live rep)
Business Hours
Online

Contact Number/Address

Portland, Oregon / +1.877.530.1555

Atlanta, Georgia / 1-855-426-9213

API

Deployment
SaaS/Web/Cloud
Mobile - Android
Mobile - iOS
Mobile - Windows
Mobile - BlackBerry
Installed - Windows
Installed - Mac

Customers
Individuals
Freelancers
Large Enterprises
Medium Business
Small Business

Pricing

Pricing Model
Free Trial
Freemium
One-time license
Open-source
Subscription
Quotation Based

Plans
	Professional $900 /Month Features Starts at 2,500 active contacts 3 marketing users 50 sales users 30,000 API calls per day. Enterprise $2000 /Month Features Starts at 2,500 active contacts 6 marketing users 100 sales users 30,000 API calls per day View Price Page	Growth $1250 /Month Features Up to 10000 contacts Email Marketing Forms: 50 Landing Pages: 50 Multivariate Landing Page Testing (Additional Cost) Tracked Social Posts Email Rendering and Preview Analysis (Additional Cost) Advanced Dynamic Content (Additional Cost) Automation Rules : 50 Variable Tags Engagement Programs Lead Nurturing In-depth Prospect Tracking Lead Deduplication Lead Scoring and Grading Social Profiling and Lookups (Additional Cost) Advanced Email Analytics (Additional Cost) ROI Reporting Competitor Monitoring: 10 SEO Keyword Monitoring: 100 Custom Fields File Hosting: 100 MB User Forum On-demand Training Videos Live, Weekly Training User Management Success Specialist Team bit.ly Pro Connector Eventbrite Integration Google AdWords Integration (Additional Cost) Native CRM Integration Olark Chat Integration Webinar Integration SSL Vanity Domains / Tracker Domains : 3 Fully customizable URLs Salesforce Engage (Additional Cost) Plus $2500 /Month Features Up to 10000 contacts Includes features of Growth plan, plus Forms Landing Pages Integrated Marketing Calendar Multivariate Landing Page Testing Tracked Social Posts Email Rendering and Preview Analysis Email A/B Testing Advanced Dynamic Content Automation Rules: 100 Multiple scoring categories Social Profiling and Lookups Advanced Email Analytics Competitor Monitoring: 25 SEO Keyword Monitoring: 250 Multi-touch attribution models API Access - Calls per day: 25000 Custom Object Integration (Additional Cost) File Hosting: 500 MB Custom user roles and permissions (Additional Cost) Google AdWords Integration SSL Vanity Domains / Tracker Domains: 10 Dedicated IP Address (Additional Cost) B2B Marketing Analytics Advanced $4000 /Month Features Upto 10000 contacts Includes features of Plus plan, plus Automation Rules: 150 Competitor Monitoring: 100 SEO Keyword Monitoring: 1000 Einstein Lead Scoring Einstein Behavior Scoring Einstein Campaign Insights API Access - Calls per day: 100000 Custom Object Integration File Hosting: 10 GB Custom user roles and permissions SSL Vanity Domains / Tracker Domains: 20 Dedicated IP Address Business Units: 2 included Additional Business Units: $2000 per Unit per Month View Price Page

Act-On vs Pardot

Overview

Features

TECHNICAL DETAILS

Pricing

SCREENSHOTS

INTEGRATIONS

ALTERNATIVES