Home/Compare/Act-On vs Pardot
Updated on: March 9, 2021

Act-On vs Pardot

91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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93% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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93% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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Overview

Summary

Act-On enables you to take control of your marketing campaign instead of relying on developers with its easy to use landing pages and forms. Its lead scoring and lead nurturing tools help you convert leads into prospective customers. Conduct A/B testing between your messaging strategies and get to know which one is the most effective. With Act-On’s intelligence tools, empower your sales team to close out more and more deals. Its SEO tools help your website draw more visitors which might turn out to be your prospective clients. The Act-On marketing automation software maintains your brand’s standard while maximizing the outreach of its message. ..read more

Pardot offers a B2B marketing automation tool built on Salesforce. Its features include Lead Management, Smarter Lead Generation, Email Marketing, Sales Alignment, ROI Reporting, and Artificial Intelligence capabilities. It allows users to build intelligent, data-driven programs for the exact customer experience users want. They can turn sales data into marketing action by triggering campaign activity off of CRM data. It also allows them to visually map out and test every asset and every touchpoint in their program to understand the customer experience better. Marketers can access insights with the exact metrics they need to understand campaign performance better and adapt quickly. Pardot also offers two solutions, one being Salesforce Engage, which allows users to build tailored campaigns with marketing-curated content. Its features include Engage Campaigns, Engage Reports, Engage for Gmail and Outlook, Engage Alerts and Engage for Salesforce Mobile. Pardot also provides B2B marketing analytics solutions with a rich dashboard and a mobile app. ..read more

Features

Analytics (ROI Tracking)

Campaign Segmentation

Channel Management

Email Drip Campaigns

Landing Pages

Lead Management

Lead Nurturing

Lead Scoring

Multivariate Testing

Website Visitor Tracking

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Portland, Oregon / +1.877.530.1555

Atlanta, Georgia / 1-855-426-9213

API

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Professional
$900 /Month

Features

  • Starts at 2,500 active contacts
  • 3 marketing users
  • 50 sales users
  • 30,000 API calls per day.
Enterprise
$2000 /Month

Features

  • Starts at 2,500 active contacts
  • 6 marketing users
  • 100 sales users
  • 30,000 API calls per day
View Price Page
Growth
$1250 /Month

Features

  • Up to 10000 contacts
  • Email Marketing
  • Forms: 50
  • Landing Pages: 50
  • Multivariate Landing Page Testing (Additional Cost)
  • Tracked Social Posts
  • Email Rendering and Preview Analysis (Additional Cost)
  • Advanced Dynamic Content (Additional Cost)
  • Automation Rules : 50
  • Variable Tags
  • Engagement Programs
  • Lead Nurturing
  • In-depth Prospect Tracking
  • Lead Deduplication
  • Lead Scoring and Grading
  • Social Profiling and Lookups (Additional Cost)
  • Advanced Email Analytics (Additional Cost)
  • ROI Reporting
  • Competitor Monitoring: 10
  • SEO Keyword Monitoring: 100
  • Custom Fields
  • File Hosting: 100 MB
  • User Forum
  • On-demand Training Videos
  • Live, Weekly Training
  • User Management
  • Success Specialist Team
  • bit.ly Pro Connector
  • Eventbrite Integration
  • Google AdWords Integration (Additional Cost)
  • Native CRM Integration
  • Olark Chat Integration
  • Webinar Integration
  • SSL Vanity Domains / Tracker Domains : 3
  • Fully customizable URLs
  • Salesforce Engage (Additional Cost)
Plus
$2500 /Month

Features

  • Up to 10000 contacts
  • Includes features of Growth plan, plus
  • Forms
  • Landing Pages
  • Integrated Marketing Calendar
  • Multivariate Landing Page Testing
  • Tracked Social Posts
  • Email Rendering and Preview Analysis
  • Email A/B Testing
  • Advanced Dynamic Content
  • Automation Rules: 100
  • Multiple scoring categories
  • Social Profiling and Lookups
  • Advanced Email Analytics
  • Competitor Monitoring: 25
  • SEO Keyword Monitoring: 250
  • Multi-touch attribution models
  • API Access - Calls per day: 25000
  • Custom Object Integration (Additional Cost)
  • File Hosting: 500 MB
  • Custom user roles and permissions (Additional Cost)
  • Google AdWords Integration
  • SSL Vanity Domains / Tracker Domains: 10
  • Dedicated IP Address (Additional Cost)
  • B2B Marketing Analytics
Advanced
$4000 /Month

Features

  • Upto 10000 contacts
  • Includes features of Plus plan, plus
  • Automation Rules: 150
  • Competitor Monitoring: 100
  • SEO Keyword Monitoring: 1000
  • Einstein Lead Scoring
  • Einstein Behavior Scoring
  • Einstein Campaign Insights
  • API Access - Calls per day: 100000
  • Custom Object Integration
  • File Hosting: 10 GB
  • Custom user roles and permissions
  • SSL Vanity Domains / Tracker Domains: 20
  • Dedicated IP Address
  • Business Units: 2 included
  • Additional Business Units: $2000 per Unit per Month
View Price Page

SCREENSHOTS

Act-On Screenshots
View 6 screenshot(s)
Pardot Screenshots
View 4 screenshot(s)

INTEGRATIONS

  • Infor ERP
  • Salesforce
  • NetSuite
  • Olark
  • Google Analytics
  • Eventbrite

ALTERNATIVES

Top alternatives to Act-On

Hubspot Marketing Hub
Pardot
Marketo
ActiveCampaign
SharpSpring

Top alternatives to Pardot

Hubspot Marketing Hub
Marketo
ActiveCampaign
SharpSpring
EngageBay