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Supermetrics Reviews

User Rating

4.8/5 (Based on 872 Ratings)

Rating Distribution

  • Excellent

    86.6%
  • Very Good

    8.7%
  • Average

    2%
  • Poor

    1.6%
  • Terrible

    1.2%

User Sentiments

Ease of Use, Extensive Integrations, Automated Reporting, Time-Saving Functionality

Occasional System Errors, Slow Loading Times, Limited Data Availability, Confusing Pricing Structure

Do You Use Supermetrics?

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Review Summary

Users generally praise Supermetrics for its user-friendly interface and seamless integration with various data sources. Reviewers find it particularly useful for data analysis and reporting, highlighting its time-saving capabilities and the accuracy of the data it provides. Additionally, the customer support is often mentioned as being responsive and helpful. While some users express concerns about the pricing and occasional bugs, the majority agree that Supermetrics is a powerful tool that simplifies data integration and analysis processes.

Pros

  • Import marketing data from various sources with ease.
  • Unlock powerful visualization capabilities for insightful analytics.
  • Save time and resources with automated data collection and reporting.

Cons

  • Steep learning curve may require initial training or support.
  • Limited flexibility for advanced customizations or complex integrations.

AI-Generated from the text of User Reviews

Reviews
HS

Hunter S

September 17, 2026 Source: G2.com
Easy Data Loading
What do you like best about Supermetrics?.Support team is very helpful and quick to respond with a real person whenever an issue arisesWhat do you dislike about Supermetrics?Occasional random bugs pop up, but at least support can fix themWhat problems is Supermetrics solving and how is that benefiting you?Getting data from various sources and using that to analyze effectiveness of marketing campaigns
Read more
RJ

Rachel J

September 17, 2026 Source: G2.com
Customizable Data Views That Empower Analysis
What do you like best about Supermetrics?.I love having data split and cut up how I want to see itWhat do you dislike about Supermetrics?Sometimes I feel limited on the data I can pullWhat problems is Supermetrics solving and how is that benefiting you?Daily data dumps show me what’s happening in my business
Read more
IN

Ibragim N

September 17, 2026 Source: G2.com
Have been using them for almost 3 years
What do you like best about Supermetrics?No need to develop your own API connections and monitor API documentation and changes of different platforms. new connecters regularly added.What do you dislike about Supermetrics?Nothing in particular stands out in terms of cons. Any issues I had were swiftly looked into by the team.What problems is Supermetrics solving and how is that benefiting you?Automation of reporting and dashboarding.
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MA

Moe A

May 20, 2026 Source: G2.com
BI tools and Data studio dashboards for marketing activities Saves Hours Weekly with Clean, Push-Button Client Reporting
What do you like best about Supermetrics?Saves my team hours every week. Pulls ad data into one dashboard cleanly. Client reporting went from painful to push-button.What do you dislike about Supermetrics?Pricing over 3 channels and integrations are bit complexWhat problems is Supermetrics solving and how is that benefiting you?We used it for connecting our
Read more
mn

majd n

April 28, 2026 Source: G2.com
Easy Data Analysis and Interactive Dashboards
What do you like best about Supermetrics?It makes it easy to analyse data and create interactive dashboards from it.What do you dislike about Supermetrics?Depending on the plan, the number of data sources can feel a bit limited.What problems is Supermetrics solving and how is that benefiting you?Before, I used to rely on GA4 mainly to showcase trends, but it was difficult to share those insights with my team members. Now it’s much more convenient.
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TI

Trevor I

April 16, 2026 Source: G2.com
Makes My Data Studio Reports A Lot More Meaningful
What do you like best about Supermetrics?SuperMetrics continues to seek out new platforms to make connections to, and they just created one for a platform that I routinely use for monthly reporting. Becing able to combine data from multiple sources into one report is a huge time saver for us. I'm also happy with the recent user experience updates in their admin section. Another recent thing for us has been exploring how to set up data lakes for our company. SuperMetrics and their team offer great support for companies that are moving through data projects.What do you dislike about Supermetrics?I always make my own dashboards because I normally need custom reporting, but I'm always hoping someone makes a better dashboard template so that I could save time on design.Recommendations to others considering Supermetrics?The customer service is terrific. They have a positive tone that the "there are no stupid questions" really holds. Whether it turned out to be user error or help with set-up, responses were quick, intelligent, and easy to follow.What problems is Supermetrics solving and how is that benefiting you?Speed and efficiency of data cleaning and recording has been the biggest benefit. Being able to pull multiple data sources into Data Studio creates a lot less clicks. The filters allow me to keep the data clean and organized, all in one place.
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JJ

Jen J

April 9, 2026 Source: G2.com
Wide Variety of Connectors That Work Reliably
What do you like best about Supermetrics?I like the variety of connectors, and how well they function.What do you dislike about Supermetrics?Sometimes, when things don't work with a specific connector, it can take a while to troubleshoot and solve.What problems is Supermetrics solving and how is that benefiting you?Supermetrics connectors allow us to bring in additional marketing channels for reporting and visibility.
Read more
SP

Stefano P

April 5, 2026 Source: G2.com
Efficient, Reliable Data Integration and Brilliant Reporting
What do you like best about Supermetrics?.Supermetrics is super efficient and reliable in data integration, and this makes it possible to connect with major software like Google Ads What do you dislike about Supermetrics?The reporting capabilities pf Supermetrics are brilliant and efficient and this tool works smoothly Recommendations to others considering Supermetrics?The automation offered by Supermetrics is at its best, ensuring that the dashboard is constantly updating and no challenges with uploads or downloads What problems is Supermetrics solving and how is that benefiting you?The app allows the customization of different reporting metrics and this brings accuracy
Read more
SD

Stephanie D

March 18, 2026 Source: G2.com
Effortless Data Automation with Limited Connectors
What do you like best about Supermetrics?I love that Supermetrics makes it easy to automate standard performance data from platforms like Facebook, Google, TikTok, and export all my Shopify data. I really appreciate that I don't have to go in and pull reporting every day. Waking up and logging on to have all the data from the previous day updated within our dashboards is invaluable. Being able to pull data directly within Google Sheets is incredibly helpful. The confidence it gives me by negating potential human error with manual updates is also a huge plus. The initial setup of Supermetrics was super easy, just a few clicks to add the extension to Google Sheets and authorize the connections. I was able to start using it right away. I consider Supermetrics a premium tool with the functionality and connectors needed for a company doing substantial business.What do you dislike about Supermetrics?I generally just think that adding more connectors will be helpful in the future. There are some platforms such as ShopMy where it doesn't have all of the data that I need. So it doesn't connect to ShopMy. Also, AWHEN, it has, but it only allows for a thirty day look back window. That makes it so I can use Supermetrics 100% of the time, but I'm able to use it about 90% of the time.What problems is Supermetrics solving and how is that benefiting you?I use Supermetrics to automate data from Facebook, Google, TikTok, and Shopify into Google Sheets. It simplifies pulling performance data quickly, eliminates manual data manipulation, reduces human error, and keeps my dashboards updated daily with ease.
Read more
VA

Verified User in Marketing and Advertising

January 14, 2026 Source: G2.com
All My Channel Metrics in One Place
What do you like best about Supermetrics?That it helps me to combine all the metrics I need from all the channels I need.What do you dislike about Supermetrics?I would say the pricing, and I would say the lack of elasticity in subscriptionWhat problems is Supermetrics solving and how is that benefiting you?Supermetrics gives me an edge point of view that without this kind of tool wouldn't be able to see. For me, this is an upgrade in reporting and concluding the results based on the data, and it seems that it's not only me, there are other specialties in my company that benefits from using Supermetrics.
Read more

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SaaSworthy may receive compensation from some vendors featured on this page. This does not influence our editorial evaluation or ratings. [email protected]

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