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Postmark

Get your emails delivered on time, without having to upgrade over a dedicated IP

(49 Ratings) Write Review

What is Postmark and how does it work? Postmark is a fast and reliable email delivery service, relied upon by different businesses to deliver emails to target customers on time. By delivering billions of emails for companies of all sizes, Postmark makes itself a partner and not only a service provider. The solution features a powerful email API making it easier for companies to send great emails. Furthermore, it allows teams to organise their transactional emails into logical groups called servers, besides guiding companies through setting up records to protect their domain reputation. Thus providing their emails with the best possible chance at inbox placement. Moreover, companies can also indulge in quick and easy mail delivery. Postmark supports TLS protocol to secure data sent between an application and the servers. Agencies, developers, enterprises, bootstrapped startups, and side project organisers depend on this particular to get their work done. Real-time integrations are available with external platforms like Mailcoach, Craft Campaign, Craft CMS, Figma etc.

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Postmark Features Show All Features

Transactional Email Features

Email SuppressionStores the email addresses that are unsubscribed, bounced, blacklisted, etc
Custom Spam FilterAllows you to block all inbound messages that have a spam score higher than the set threshold.
Email TagAllows the user to tag a specific set of emails for better reporting
Custom Reverse DNSAllows you to Whitelabel the dedicated IP address to the ISP
Email HistoryProvides historical data about the email sent for a particular time period
Automated IP WarmupAutomatically warmups the dedicated IP addresses by limiting the number of emails sent
Custom MetadataAssign customized identifiers to track and retrieve the instances for their entire lifecycle
Real-time ReportingAllows users to check campaign real-time status as it happens
Email PersonalizationSend emails with dynamic subject lines and personalized content to a different audience
WebhooksProvides notifications about email delivery issues, deliveries, opens, clicks, unsubscribes etc
SMTPProvides SMTP relay for faster delivery
Predesigned Email TemplatesProvides a library of templates to build an email
Multi-factor AuthenticationUses more than one method to verify a user's identity for a login
A/B TestingA/B testing is a method of comparing two versions of a webpage or app against each other to determine which one performs better. AB testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal
Template ManagementA method of governing a company's document environment based on a variety of document models is known as template management. An efficient template management solution makes it easier for workers to build papers, saving time and efficiency.
DashboardA dashboard is a data visualization tool that tracks, analyzes, and displays key performance indicators (KPI), metrics, and critical data points to track the progress of specific OKRs.

Email Marketing Features

Predesigned Email TemplatesProvides a library of templates to build an email
List SegmentationSegregates the customers into smaller groups enabling the user to send targeted emails
A/B TestingA/B testing is a method of comparing two versions of a webpage or app against each other to determine which one performs better. AB testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal
Template ManagementA method of governing a company's document environment based on a variety of document models is known as template management. An efficient template management solution makes it easier for workers to build papers, saving time and efficiency.
Spam CheckPrior to sending out your campaigns and automation emails to your contacts, you can use spam check to help find areas of spamminess. The spam check tool checks the content of your message and shows the results on both the campaign summary and campaign Settings pages.
Mailing List ManagementMailing list management is the process of organizing all email addresses that you collect from customers and leads. You can submit more targeted emails and boost metrics like open rate and bounce rate by validating addresses and removing inactive subscribers from your list on a regular basis. Consider mailing list management to be all of the behind-the-scenes work that goes into keeping the mailing list up-to-date and accurate.
Event Triggered EmailSends emails to targeted customers based on their activities
Drip CampaignsDrip campaigns or drip marketing is a type of marketing communication that is broken down into pieces and spread out over time to subtly nudge a prospect to take action rather than offering them anything out of the blue.
Click-through TrackingClick-through tracking is an analytics feature that measures and reports where people click or tap on websites, apps, and emails. A click tracking tool tracks mouse clicks and taps using software or tags. This information is gathered and presented numerically, graphically (heat maps), or through individual sessions (session recordings). Marketers, analysts, and user researchers use click monitoring tools to attribute conversions, assess user interaction, and identify website failures and optimization opportunities.
Contact ManagementThe process of storing, organizing, and monitoring information about your clients, prospects, and sales leads is known as contact management. In its most simple form, an address book or an Excel or Google spreadsheet with entries for all of the people with whom you do business can be used to handle your contact details. Many companies, on the other hand, prefer to use advanced contact management software. This is particularly useful if you have a large number of contacts to keep track of or several people who need access to the information.
Instagram AdsHas an inbuilt tool to set up an Instagram marketing campaign
Facebook AdsHas an inbuilt tool to set up a Facebook marketing campaign
Google Remarketing AdsAllows for retargeting your customers via Google Display Network to increase conversions
Abandoned Cart EmailSends email to customers who have failed to check out their cart items
Mobile AppHelps your team to stay top on the business everywhere
Delivery by Time ZoneSubscribers receive the email at the exact time they are in their timezone.
Send Time OptimizationHelps to find the best sending time to engage with your customer
Sign Up FormsBuild sign up forms to allow website visitors to join your mailing list
Free Stock PhotosProvides a library of free stock photos for commercial use
RSS to EmailHelps users to receive any new updates or the latest news from the website
Email SchedulingScheduling an email on a specific time or auto-responding to an action
Contact List ImportAbility to import contacts from TXT, EXCEL, CSV formats and also can enter manually
Click MapAllows tracking user click activity and how they interact with email
Real-time Email EditorHelps to view the email while editing at the same time
Document LibraryCentral repository to manage your assets like Images, PDF files, etc.,
Drag and Drop EditorLets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface
Auto-RespondersAbility to send automated emails to the contacts subscribing to the list.
Multivariate TestingMultivariate testing is a technique for altering multiple variables to test a hypothesis. The aim of multivariate testing is to figure out which combination of variations out of all the possibilities performs the best. Combinations of changeable components make up websites and smartphone applications. A multivariate test involves modifying several elements at once, such as an image and headline. Three picture variations and two headline variations are combined to produce six material variations that are checked simultaneously to find the winning variant.

Postmark Technical details

Support	24/7 (Live rep) Business Hours Online	Customer Type	Individuals Freelancers Large Enterprises Medium Business Small Business
API		Location / Phone Number	Newtown, PA
Deployment	SaaS/Web/Cloud Mobile - iOS	Official Website	https://postmarkapp.com/
Deployment	SaaS/Web/Cloud Mobile - iOS	Category	Transactional Email Software Email Marketing Software

Postmark Pricing

Pricing ModelFree Trial , Freemium , Subscription

Developer plan

Free

The software offers Developer plan with 100 Test Emails per Month

Features

Email API
SMTP Service
Message Streams
Transactional Email
Email Delivery
Templates
Inbound Email
Analytics
Integrations
Webhooks
Security
Email Experts
Rebound

Basic

$10 /Month

10,000 Emails per Month : $10 (Price per 1000 extra emails : $1.25)
50,000 Emails per Month : $50 (Price per 1000 extra emails : $1.00)
125,000 Emails per Month : $100 (Price per 1000 extra emails : $0.85)
300,000 Email per Month : $200 (Price per 1000 extra emails : $0.60)
700,000 Emails per Month : $400 (Price per 1000 extra emails : $0.45)
1,500,000 Emails per Month : $700 (Price per 1000 extra emails : $0.35)
3,000,000 Emails per Month : $900 (Price per 1000 extra emails : $0.30)
5,000,000 Emails per Month : $1,200 (Price per 1000 extra emails : $0.25)
For Bigger Plan (contact the vendor)

Optional Add-ons

Dedicated IPs : $50 per month
- Our fully managed dedicated IPs are available to customers sending 300,000 emails per month or more

Features

Email API
SMTP Service
Message Streams
Transactional Email
Email Delivery
Templates
Inbound Email
Analytics
Integrations
Webhooks
Security
Email Experts
Rebound

Screenshot of the Vendor Pricing Page

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Disclaimer: The pricing details were last updated on 14/12/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Postmark pricing.

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Postmark Reviews

OVERALL RATING 4.2 Based on 49 Rating(s)

Rating Distribution

Excellent 66.7 %
Very Good 16.7 %
Average 6.7 %
Poor 0 %
Terrible 10 %

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Postmark Screenshots

Template Management screenshot

Postmark FAQs

Q. What is Postmark used for?

Postmark is Transactional Email Software. Postmark offers the following functionalities:

Email Suppression
Custom Spam Filter
Email Tag
Custom Reverse DNS
Email History
Automated IP Warmup
Custom Metadata
Real-time Reporting
Email Personalization
Webhooks
SMTP
Predesigned Email Templates
Multi-factor Authentication
A/B Testing
Template Management
Dashboard

Learn more about Postmark features.

Q. What are the top alternatives for Postmark?

Here`s a list of the best alternatives for Postmark:

Q. Does Postmark provide API?

Yes, Postmark provides API.

Articles on Postmark

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