DS

Dilpreet S

February 10, 2025 Source: G2.com

Good product supported by a great team

What do you like best about mParticle?Mparticle makes it very easy to create and share audiences with various platforms. They have made lots of improvements to the product over the years and its has always been a greta experience working with the teamWhat do you dislike about mParticle?Some segmentation features can be improved.What problems is mParticle solving and how is that benefiting you?We use it to build audiences of our first party data and then share it across various platforms

AL

Anders L

December 10, 2024 Source: G2.com

Understand your customers behavior in digital channels by using mParticle

What do you like best about mParticle?Easy to integrate, powerful analysis tools and the opportunity to activate 3rd party tools within the mParticle integration.What do you dislike about mParticle?It is quite difficult to get 100% visibility of a hybrid mobile app.What problems is mParticle solving and how is that benefiting you?Multi-channel user behavior analytics and e-commerce user journey visualization

ŁW

Łukasz W

November 12, 2024 Source: G2.com

Powerfull and easy to use CDP tool

What do you like best about mParticle?Clear and easy to use inteface that hugely improve ways that you can manage customer data. What do you dislike about mParticle?Very good customer support.Recommendations to others considering mParticle?Lack of possibility o define own input platforms.What problems is mParticle solving and how is that benefiting you?It act as one source of all customer related data and allows seamless integration to external tools.

GF

Guilherme F

August 30, 2024 Source: G2.com

Amazing Experience

What do you like best about mParticle?All the connections possibilities and facilities to integrate new platforms into our architecture.What do you dislike about mParticle?The only downside I had was with the rules for the unified profile, Recommendations to others considering mParticle?It would be excellent to have a more personalized way of setting rules for that and not only to indicate which attributes to use.What problems is mParticle solving and how is that benefiting you?The main issue MParticle resolves for us is all the connective and the ease of use.

CC

Conor C

June 18, 2024 Source: G2.com

Very strong core functionality and flexibility to accomplish business-specific goals

What do you like best about mParticle?tagging implementation and capabilities are great. the product is always improving and adapting to industry needs. the felxbility of data flows make the product very funcitonal for all aspects of operations.What do you dislike about mParticle?data distribution process can be improved. limitations around cookies can harm positive impat of the tool.What problems is mParticle solving and how is that benefiting you?we have many different business units with vastly different needs. mparticle makes it very easy to customize the implementation for the use cases but also synchronize across those units if a more standard enterprise application is required.

VB

Verified User in Banking

April 17, 2024 Source: G2.com

mParticle is the secret weapon to our financial institutions success

What do you like best about mParticle?mParticle creates a holistic customer view, enables seamless audiences creation in our CRM, and can implement highly granular criteria for each audience based on site activity, product interaction, and demographics.What do you dislike about mParticle?The UI could have more customization. Would also be nice to see more information about the existing integrations with the system instead of just a high level label.What problems is mParticle solving and how is that benefiting you?mParticle allows us to cross promote services to existing customers according to very granular criteria, and automate the whole thing.

ST

Sam T

February 27, 2024 Source: G2.com

Picking a composable CDP gives you flexibility

What do you like best about mParticle?Configurable for both custom ingesting data, custom outputing data and has large set of out of the box integrationsWhat do you dislike about mParticle?Like to see better out of the box analytics and drill down capability.What problems is mParticle solving and how is that benefiting you?Collecting our customer data from our our consumer applications and giving us control over the governance of the data and identity.

LS

Luke S

December 18, 2023 Source: G2.com

"Great partner and ever-evolving platform"

What do you like best about mParticle?

The mParticle team has been an incredible asset for us, always available to quickly address questions or issues we have. Additionally, they have really leaned into being a thought partner for us, where we push eachtoher to be better. They highlight any opporunities they see for us to either implement something in a better way or to use net new solutions they start offering. Vice versa, whenever there is a solution or product not available in mParticle that we want, they are transparent and work with their internal team to proritize and build a path forward for us. However, the ease of integrations and large library of connectors make that few and far between

What do you dislike about mParticle?

The biggets hiccup we have is brand awareness / technical experience with mParticle. It is an awesome tool for us, but for most of our assocaites this is the first time they are working with it. While the learning curve is small, there is a bit more handholding neede to get up and running

What problems is mParticle solving and how is that benefiting you?

Web analytics tagging and collection

Centralized platform for data across many different sources

Personalization feature store

Customer Profiles and Audiences

AU

Anonymous User

July 25, 2023 Source: G2.com

"Seamless data integration, actionable insights, and improved user experiences"

What do you like best about mParticle?

mParticle's robust data integration and management capabilities make it stand out. Its ability to collect, unify, and activate data across various platforms enables seamless customer insights and personalized experiences, driving unparalleled value for businesse

What do you dislike about mParticle?

I dislike mParticle's inconsistent connection setups, unreliable UI for events for customers, and lack of ability to link data with other non-customer related data.

What problems is mParticle solving and how is that benefiting you?

mParticle is solving the problem of data fragmentation in the mobile marketing ecosystem. By providing a single platform for collecting, storing, and activating customer data, mParticle is helping businesses to:

TK

Thomas K

April 20, 2023 Source: G2.com

"mParticle CDP Review"

What do you like best about mParticle?

Extremely flexible event logging with arbitrary number of event attributes.

What do you dislike about mParticle?

Would like more flexibility in setting up the heirarchy of multiple workspaces.

What problems is mParticle solving and how is that benefiting you?

Detailed event logging and customer segmentation.

mParticle Reviews

User Rating

Rating Distribution

Do You Use mParticle?

Dilpreet S

Anders L

Łukasz W

Guilherme F

Conor C

Verified User in Banking

Sam T

Luke S

Anonymous User

Thomas K

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