The process of finding the right time for your event to take place and then scheduling it is called an Event schedule.
Audience engagement is the deliberate strategy of turning event attendees into active participants, in order to achieve the goals of both organizer and attendee.
Audience analytics tracks your live event's stats in real-time. With it, you'll know how many people are watching, where they're watching from, what device they're watching on, and more.
A live broadcast, also called a live transmission, generally refers to various types of media that are broadcast without a significant delay.