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95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Segment logo
Customer Data Platform (CDP)

4.6 803 user ratings

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85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Tealium AudienceStream CDP logo
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96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

mParticle logo
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91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Adobe Experience Platform logo
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Overview

Description Segment is a customer data analytics and management solution that helps you understands customer data from multiple sources. The application integrates with hundreds of other apps and collects data from these applications to a single platform. It also retrieves data from your websites and devices, such as mobile phones, tablets, browsers, smart watches, iBeacons, and televisions. Segment is designed explicitly for B2B service providers who need a powerful and easy-to-use analytics tool to understand better and manage their data. Segment makes it easy to capture data from each touchpoint and send it to each tool without having to learn, test, or implement a new API each time. This solution helps your organization easily integrate and manage scanning tools without having to open, close, or exit the system. As data analytics becomes a simpler process, Segment reduces the need for marketers to trust high-tech specialists to help them because they can now administer analytics tools. Read more Tealium AudienceStream CDP comes with patented visitor stitching technology that constructs highly accurate, comprehensive, and actionable customer profiles. Use the data within these profiles to define high or low-value customers, key engagement insights, or milestones that can then be used to create audiences. Tealium AudienceStream CDP integrates with your email, marketing automation, online advertising, social, and customer relationship management (CRM) platforms, enabling real-time action within the marketing technologies you already use. Read more mParticle provides data aggregation and management solutions using secure APIs and SDKs connected to a company's systems. The solution enables companies to use the data in various applications such as marketing, analytics, and data warehousing. Additional services include measuring video and audio usage, managing customer profiles to understand critical milestones during a customer’s journey, and data filtration services. Users can influence the flow of data through a client’s output so that the data is leveraged. mParticle helps to create workspaces that act as data containers. Their specialization lies in four data domains: Data Connections, Data Quality, Data Governance, and Data-Driven Personalization. mParticle assists users in managing data quality, enforcing governance, and improving customer service interactions. The simplification and security of customer data infrastructure allow users to spend less time maintaining marketing tools and more time building critical elements. Users seeking to improve conversion rates, retention, and time-to-monetization can do so with the help of high-quality customer data that is readily available. Read more Adobe Experience Platform is the first intent-built customer experience management software ideally suited to all types of businesses. This software aims at acquiring data from various sources to create and improve real-time customer profiles. Adobe Experience Platform is an open system that transfigures all the user's data, Adobe, and non-adobe, into powerful customer profiles that promptly update and utilize artificial intelligence-driven insights to help users produce the right and meaningful experiences across every social media channel. With its open and extensible architecture and continuous intelligence, this Adobe experience platform generates personalized customer experiences at the enhanced reality. It makes data more precisely understood through data validation and standardized XDMs. With customer profiles, users can begin personalizing experiences and activate profiles across channels and devices with the Adobe experience platform's dynamic identity graphs. The Adobe experience platform deploys faster and automatically utilizes powerful open APIs to pen scripts. As all the technologies are built on one platform, meaning all the product is created to operate together to deliver ultimate experiences. Adobe experience platform uses the quotation-based pricing strategy. Read more
Pricing Options
  • Free Trial Not Available
  • Offers Custom plan.
  • Free Trial Not Available
  • Offers Custom plan.
  • Free Trial Not Available
  • Offers Custom plan.
  • Free Trial Not Available
  • Offers Custom plan.
SW Score & Breakdown

95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    85%
  • Reviews
    100%
  • Momentum
    70%
  • Popularity
    90%

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    86%
  • Reviews
    90%
  • Momentum
    63%
  • Popularity
    63%

96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    93%
  • Reviews
    85%
  • Momentum
    70%
  • Popularity
    84%

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    97%
  • Reviews
    60%
  • Momentum
    60%
  • Popularity
    60%

Technical Details

Organization Types Supported
  • Individuals
  • Large Enterprises
  • Medium Business
  • Small Business
  • Individuals
  • Large Enterprises
  • Medium Business
  • Small Business
  • Individuals
  • Large Enterprises
  • Medium Business
  • Small Business
  • Individuals
  • Large Enterprises
  • Medium Business
  • Small Business
Platforms Supported
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
Modes of Support
  • Business Hours
  • Online
  • Business Hours
  • Online
  • Business Hours
  • Online
  • Business Hours
  • Online
API Support
  • NA
  • NA
  • Available
  • Available

Reviews & Ratings

User Rating
4.6/5 803 user ratings
4.3/5 278 user ratings
4.5/5 38 user ratings
4.1/5 15 user ratings
Rating Distribution
  • Excellent

    64.9%
  • Very Good

    30.3%
  • Average

    4.5%
  • Poor

    0.1%
  • Terrible

    0.2%
  • Excellent

    41.7%
  • Very Good

    48.6%
  • Average

    9%
  • Poor

    0.7%
  • Terrible

    0%
  • Excellent

    52.6%
  • Very Good

    47.4%
  • Average

    0%
  • Poor

    0%
  • Terrible

    0%
  • Excellent

    26.7%
  • Very Good

    53.3%
  • Average

    20%
  • Poor

    0%
  • Terrible

    0%
User Sentiments

    Extensive Integrations, Ease of Use, Reliable Data Collection, Effective Debugger

    High Pricing, Occasional Data Sync Issues, Complex Initial Setup, Limited UI Functionality

    Easy Data Integration, Extensive Integrations, Real-Time Data Processing, Excellent Customer Support

    Outdated User Interface, Complex Audience Creation Logic, Lack of Staging Environment, Steep Learning Curve

    Not Available
    Not Available
Review Summary

Segment users appreciate its ability to collect customer data from multiple sources and create unified customer profiles. They find it user-friendly, with a clean and intuitive interface. The ability to integrate with other tools and applications is also praised. However, some users have reported issues with data accuracy and reliability, as well as occasional technical glitches. The pricing is considered reasonable for the value provided, but some users have expressed concerns about the lack of a free trial or freemium option. Overall, Segment is seen as a powerful and flexible customer data platform, but it may require some technical expertise to fully utilize its capabilities.

Users applaud Tealium AudienceStream for its robust data integration and manipulation capabilities, finding it particularly valuable for centralizing and unifying customer data from disparate sources. They appreciate the flexibility and customization options it offers, allowing them to tailor the platform to their specific needs. However, some users have noted that the initial setup can be complex and time-consuming, and that the interface can be overwhelming for those new to the platform. Additionally, a few users have expressed concerns about the cost, suggesting that it may be prohibitive for smaller businesses.

Not Available
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AI-Generated from the text of User Reviews

Pricing

Pricing Options
  • Free Trial Not Available
  • Offers Custom plan.
  • Free Trial Not Available
  • Offers Custom plan.
  • Free Trial Not Available
  • Offers Custom plan.
  • Free Trial Not Available
  • Offers Custom plan.
Pricing Plans
Monthly Plans Annual Plans

Connections Custom

Customer Data Platform (CDP) Custom

Tealium AudienceStream CDP Custom

mParticle Custom

Adobe Experience Platform Custom

 
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View Detailed Pricing
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Screenshots & Videos

Screenshots Segment screenshot: Choose your integration in Segment
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Vendor information

Company Details Located in: San Francisco, CA - 94111 Located in: San Diego, California Located in: New York, New York Founded in: 2012 Located in: San Jose, California
Contact Details

+1 415-603-6900

https://segment.com/

+1 (858) 779-1344

https://tealium.com/products/audiencestream/

Not available

https://www.mparticle.com/

Not available

https://www.adobe.com/experience-platform.html

Social Media Handles

Not available

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