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95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Segment logo
Customer Data Platform (CDP)

4.6 803 user ratings

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95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

FullStory logo
Heat Map Software

4.6 581 user ratings

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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Lytics logo
Customer Data Platform (CDP)

4.1 134 user ratings

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Overview

Description Segment is a customer data analytics and management solution that helps you understands customer data from multiple sources. The application integrates with hundreds of other apps and collects data from these applications to a single platform. It also retrieves data from your websites and devices, such as mobile phones, tablets, browsers, smart watches, iBeacons, and televisions. Segment is designed explicitly for B2B service providers who need a powerful and easy-to-use analytics tool to understand better and manage their data. Segment makes it easy to capture data from each touchpoint and send it to each tool without having to learn, test, or implement a new API each time. This solution helps your organization easily integrate and manage scanning tools without having to open, close, or exit the system. As data analytics becomes a simpler process, Segment reduces the need for marketers to trust high-tech specialists to help them because they can now administer analytics tools. Read more Fullstory houses a host of features for detailed heatmap generation and other analytics. The first being the heatmaps, which is generated by tracking the user’s activity on your website. The heatmaps are generated with sprayed colours of different tones on various segments on your website, depending upon the level of interaction made. You can analyze the reports by filtering the results on the basis of filter like Top users, the device used, etc. Fullstory can also record the entire user session so that you never miss any detail of how user interaction. Alongside the user’s interaction, it also records and detects errors in JavaScript console logs. Concerning the user’s privacy, it prevents collecting of sensitive user's data like location, IP address and web domain. It also identifies error/dead clicks, bugs, and pop-ups that degrade the user’s experience. Minute details like rage click and thrashing mouse also taken into account by the software. Moreover, you can also export CSV userlist for your searches and segments. Lastly, you can share the reports with other team members using the ‘Collaborate’ feature. Read more Lytics is a customer data management platform built for businesses and marketing teams to improve performance by leveraging essential data to make relevant adjustments. This decision engine uses machine learning to interpret the needs of individual consumers and enable marketers to deliver a seamless and intuitive experience across multiple channels. With features that enable its users to transform data into meaningful customer journeys, Lytics provides exceptional insights for real-time improvements. It enables users to gain first-party insights by using sophisticated data science technology and create intelligent user profiles that are fully secure. Moreover, Lytics automated decision making with the help of AI to segment, suggest and extract the most relevant content based on prevailing market trends. Furthermore, it hones the existing marketing technology ecosystem by activating marketing channels in real-time. As an intelligent decision engine, Lytics comes equipped with services like Identity Resolution, enabling users to target anonymous and known customers with relevant campaigns in real-time. With more clever features like Behavioural Scoring, content affinity, audience segmentation, and product recommendations, Lytics enhances the overall business process management in an efficient manner. Read more
Pricing Options
  • Free Trial Not Available
  • Offers Custom plan.
  • Free Trial Available
  • Offers Free-forever and Custom plan.
  • Free Trial Not Available
  • Offers Custom plan.
SW Score & Breakdown

95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    85%
  • Reviews
    100%
  • Momentum
    70%
  • Popularity
    90%

95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    92%
  • Reviews
    87%
  • Momentum
    68%
  • Popularity
    92%

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    87%
  • Reviews
    88%
  • Momentum
    63%
  • Popularity
    81%

Technical Details

Organization Types Supported
  • Large Enterprises
  • Medium Business
  • Small Business
  • Large Enterprises
  • Medium Business
  • Small Business
  • Large Enterprises
  • Medium Business
  • Small Business
Platforms Supported
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
Modes of Support
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
API Support
  • NA
  • Available
  • Available

Reviews & Ratings

User Rating
4.6/5 803 user ratings
4.6/5 581 user ratings
4.1/5 134 user ratings
Rating Distribution
  • Excellent

    64.9%
  • Very Good

    30.3%
  • Average

    4.5%
  • Poor

    0.1%
  • Terrible

    0.2%
  • Excellent

    65.4%
  • Very Good

    29.4%
  • Average

    4.3%
  • Poor

    0.7%
  • Terrible

    0.2%
  • Excellent

    31.3%
  • Very Good

    56%
  • Average

    9.7%
  • Poor

    1.5%
  • Terrible

    1.5%
User Sentiments

    Extensive Integrations, Ease of Use, Reliable Data Collection, Effective Debugger

    High Pricing, Occasional Data Sync Issues, Complex Initial Setup, Limited UI Functionality

    Session Replay Functionality, In-depth User Insights, Ease of Use, Extensive Integrations

    High Pricing, Confusing Search Functionality, Limited Data Export, Steep Learning Curve

    Effective Audience Segmentation, Ease of Use, Extensive Integrations, Excellent Customer Support

    Limited Reporting Functionality, Occasional Performance Issues, Complex Customization, Slow Integration with Existing Systems

Review Summary

Segment users appreciate its ability to collect customer data from multiple sources and create unified customer profiles. They find it user-friendly, with a clean and intuitive interface. The ability to integrate with other tools and applications is also praised. However, some users have reported issues with data accuracy and reliability, as well as occasional technical glitches. The pricing is considered reasonable for the value provided, but some users have expressed concerns about the lack of a free trial or freemium option. Overall, Segment is seen as a powerful and flexible customer data platform, but it may require some technical expertise to fully utilize its capabilities.

Overall, users praise FullStory's intuitive interface, ease of use, and ability to capture comprehensive user behavior data. They also appreciate its robust filtering and segmentation capabilities, which enable them to easily find and analyze specific user sessions. However, some users have reported occasional bugs and glitches, and a few have expressed concerns about the potential for data privacy issues. Additionally, some users have suggested improvements to the user interface and reporting features.

Lytics is lauded for its user-friendly interface, ease of implementation, and comprehensive data collection and analytics capabilities. Users appreciate its ability to track customer behavior across multiple channels and devices, providing valuable insights into customer preferences and behavior. Additionally, Lytics' segmentation and targeting features are praised for enabling personalized marketing campaigns that drive higher engagement and conversions. However, some users have reported occasional technical glitches and a need for more robust reporting capabilities.

  Read All User Reviews Read All User Reviews Read All User Reviews

AI-Generated from the text of User Reviews

Pricing

Pricing Options
  • Free Trial Not Available
  • Offers Custom plan.
  • Free Trial Available
  • Offers Free-forever and Custom plan.
  • Free Trial Not Available
  • Offers Custom plan.
Pricing Plans
Monthly Plans Annual Plans

Connections Custom

Customer Data Platform (CDP) Custom

Free trial Others

Business Custom

Enterprise Custom

Free Forever Free

Core CDP Custom

Intelligence Custom

Automate Custom

 
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View Detailed Pricing

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Screenshots & Videos

Screenshots Segment screenshot: Choose your integration in Segment
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Experience Editor
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Videos Video Thumbnail
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Vendor information

Company Details Located in: San Francisco, CA - 94111 Located in: Atlanta, Georgia Located in: Portland, Oregon Founded in: 2012
Contact Details

+1 415-603-6900

https://segment.com/

Not available

https://www.fullstory.com

Not available

https://www.lytics.com/

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