Home/Customer Data Platform (CDP)/Lytics vs ZylotechUpdated on: March 29, 2024

Compare Lytics vs Zylotech

90% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
77% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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90% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
77% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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Overview

Summary

Lytics is a customer data management platform built for businesses and marketing teams to improve performance by leveraging essential data to make relevant adjustments. This decision engine uses machine learning to interpret the needs of individual consumers and enable marketers to deliver a seamless and intuitive experience across multiple channels. With features that enable its users to transform data into meaningful customer journeys, Lytics provides exceptional insights for real-time improvements. It enables users to gain first-party insights by using sophisticated data science technology and create intelligent user profiles that are fully secure. Moreover, Lytics automated decision making with the help of AI to segment, suggest and extract the most relevant content based on prevailing market trends. Furthermore, it hones the existing marketing technology ecosystem by activating marketing channels in real-time. As an intelligent decision engine, Lytics comes equipped with services like Identity Resolution, enabling users to target anonymous and known customers with relevant campaigns in real-time. With more clever features like Behavioural Scoring, content affinity, audience segmentation, and product recommendations, Lytics enhances the overall business process management in an efficient manner. ..show more

Zylotech provides the only dynamic, intelligent Customer Data Platform (CDP) optimized for B2B customer insight and engagement. The Self-Learning CDP gives you one place to manage your customer data, make intelligent recommendations, and deliver an integrated message and experience to maximize customer conversion and revenue. Leverage all your data with cloud-based data management innovation data stewardship best practices. Build a smart list across contacts and accounts with Dynamic segmentation to push campaigns across any activation engine Marketing Automation, AdTech. ..show more

Features

360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard.

Audience Builder Allows to segment the customers/subscribers using attributes and personas.

Behavior Tracking A tracking tool that facilitates fostering positive customer reaction

Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database

Data Enrichment A value-addition process of improving lead quality with new attributes.

Data Orchestration Automated process to integrate and sync data across multiple marketing channels

Data Source Import customer data from several sales and marketing channels

Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences

GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union

Hyper Targeting Delivering Ad content to extremely relevant interest group segments.

Identity Graph Create a correlation between individuals with identical match groups.

Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements.

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Portland, Oregon

Cambridge, Massachusetts

API

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Core CDP
Custom

Features

  • 360° Unified profile
  • Segmentation builder
  • Engagement scores
  • Engagement segments
  • Website personalization
  • Reporting
Intelligence
Custom

Features

  • 360° Unified profile
  • Segmentation builder
  • Engagement scores
  • Engagement segments
  • Website personalization
  • Reporting
  • Journey canvas
  • Campaign import
  • Content graph
  • Insights
  • Prediction scores
  • Content recommendations
Automate
Custom

Features

  • 360° Unified profile
  • Segmentation builder
  • Engagement scores
  • Engagement segments
  • Website personalization
  • Reporting
  • Journey canvas
  • Campaign import
  • Content graph
  • Insights
  • Prediction scores
  • Content recommendations
  • Journey automation
  • Next best experience Decisioning
  • Delivery optimization
View Price Page
Zylotech
Custom

Features

  • Customer Data Platform (CDP)
  • Customer Data
  • Customer-obsession
  • Comprehensive View And Insights
  • Data Management
  • Artificial Intelligence
  • Self-learning CDP
  • Automate Lead Routing
View Price Page

SCREENSHOTS

Lytics Screenshots
View 3 screenshot(s)
Zylotech Screenshots

INTEGRATIONS

  • Intercom
  • Salesforce
  • Shopify
  • MailChimp
  • Tableau
  • Adobe Marketo Engage
  • Salesforce

ALTERNATIVES

Top alternatives to Lytics

Segment
Segment
Zeotap
Zeotap
Amperity
Amperity
LeadBoxer
LeadBoxer
Arm Treasure Data
Arm Treasure Data

Top alternatives to Zylotech

Zeotap
Zeotap
Segment
Segment
Amperity
Amperity
LeadBoxer
LeadBoxer
Arm Treasure Data
Arm Treasure Data