Oracle Maxymiser vs Adobe Target Comparison

83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Oracle Maxymiser

AB Testing Software

3.9 3,028 user ratings

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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Adobe Target

AB Testing Software

3.8 534 user ratings

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Overview

Description

Oracle Maxymiser is a comprehensive marketing solution that helps businesses to launch cross-channel marketing programs and bring together all customer marketing activities in a single place. The software aims to generate a higher return on digital marketing investments and gain customers’ loyalty through better campaign performance. It assists businesses to take real-time performance decisions during their critical campaign cycles. Oracle Maxymiser allows users to create targeted and cross-channel marketing campaigns for personalised B2B marketing. Users can optimise lead generation activities, customer and prospect communications besides automating other marketing activities. The software provides real-time data-driven insights that help businesses to engage, convert and nurture buyers’ experience to increase sales. Oracle Maxymiser also simplifies marketing campaign creation, execution and measurement processes. Businesses can use its built-in intelligence facility to capture real-time customer behaviours and produce advanced B2C marketing campaigns in real-time. Read more

Adobe Target is a content testing, personalisation and automation solution for businesses to test their content and predict its performance in the market. It is a software that targets a customer and strikes them with the most relevant information or product description to generate more sales. Adobe Target uses A/B and multivariate tests to quickly understand and bring into action the best combinations of offers and layouts to attract customers. Users can create customised tests for a different type of users to see what they are looking for in a product. A/B test the whole experience, including images, user interface, copy, etc to provide the best possible experience. The software helps to personalise the customer based on gender, age, brand affinity or any profile data available on the site. Users can create their own parameters to personalise their customers across different stages of interaction. Read more

Pricing Options

Free Trial Not Available
Oracle Maxymiser Offers Custom plan.

Free Trial Not Available
Adobe Target Offers Custom plan.

SW Score & Breakdown

83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

82%
Reviews

85%
Momentum

63%
Popularity

64%

82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

84%
Reviews

82%
Momentum

61%
Popularity

69%

Features

Total Features	5 Features	5 Features
Common Features for All	Audience Targeting Allows you to serve different versions of a page to a different set of audience Heatmaps Heatmaps show where users have clicked on a page Landing Pages (Web Forms) A webform or a popup which can be used to capture the lead or ask user his preferences Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Split Testing Splits web traffic among the different variations of a webpage being tested Statistical Relevance Analysis Helps in knowing if the result achieved by testing the data is statistically significant or not Visual Editor Enables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time. + 2 More - Show Less	Audience Targeting Allows you to serve different versions of a page to a different set of audience Heatmaps Heatmaps show where users have clicked on a page Landing Pages (Web Forms) A webform or a popup which can be used to capture the lead or ask user his preferences Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Split Testing Splits web traffic among the different variations of a webpage being tested Statistical Relevance Analysis Helps in knowing if the result achieved by testing the data is statistically significant or not Visual Editor Enables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time. + 2 More - Show Less

Technical Details

Organization Types Supported	Individuals Large Enterprises Medium Business Small Business	Individuals Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Business Hours Online	Business Hours Online
API Support	Available	NA

Reviews & Ratings

User Rating	3.9/5 3,028 user ratings	3.8/5 534 user ratings
Rating Distribution	Excellent 19.6% Very Good 55.8% Average 17.4% Poor 5.5% Terrible 1.7%	Excellent 11.2% Very Good 64.6% Average 18% Poor 3.2% Terrible 3%
User Sentiments	Not Available	A/B Testing Capabilities, Personalization Features, Seamless Adobe Analytics Integration, User-Friendly Interface Occasional Performance Issues (Slow Loading/Bugs), Complexity for Advanced Use Cases, High Cost, Steep Learning Curve
Review Summary	Not Available	Users highlight Adobe Target's robust A/B testing capabilities, personalization features, and user-friendly interface as key strengths. They appreciate the ability to conduct various tests, target specific segments, and create personalized experiences. However, some users mention limitations in reporting and analytics capabilities, and occasional technical glitches. Overall, Adobe Target is praised for its testing and personalization features but could benefit from improved reporting and technical stability.
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Pricing

Pricing Options	Free Trial Not Available Oracle Maxymiser Offers Custom plan.	Free Trial Not Available Adobe Target Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Oracle Maxymiser Custom	Adobe Target Custom
	View Detailed Pricing	View Detailed Pricing

Alternatives

	Adobe Target 3.8 Based on 534 Ratings Oracle Maxymiser Vs Adobe Target AB Tasty 4.4 Based on 828 Ratings Oracle Maxymiser Vs AB Tasty Adobe Campaign 4.2 Based on 546 Ratings Maxymizely 4.6 Based on 5 Ratings Oracle Maxymiser Vs Maxymizely Dual Kind Oracle Maxymiser Vs Dual Kind	Optimizely 4.2 Based on 2258 Ratings Adobe Target Vs Optimizely AB Tasty 4.4 Based on 828 Ratings Adobe Target Vs AB Tasty VWO Testing 4.5 Based on 489 Ratings Adobe Target Vs VWO Testing Webtrends Optimize 4.9 Based on 194 Ratings Adobe Target Vs Webtrends Optimize Google Optimize 4.1 Based on 121 Ratings Adobe Target Vs Google Optimize
	View All Oracle Maxymiser Alternatives	View All Adobe Target Alternatives