Optimizely vs Apptimize vs Google Optimize in June 2026

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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Optimizely

AB Testing Software

4.2 2,179 user ratings

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85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Apptimize

AB Testing Software

4.2 17 user ratings

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87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Google Optimize

AB Testing Software

4.1 121 user ratings

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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

VWO Testing

AB Testing Software

4.4 400 user ratings

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Overview

Description	Optimizely is the world's leading experimentation platform which enables businesses to deliver continuous experimentation and personalization across various websites, mobile apps and connected devices. The Optimizely software technology provides A/B testing tools, in which two versions of a web page can be compared for performance and multivariate testing. Optimizely's experimentation platform is called Optimizely X, which provides tools for web experimentation, personalization and recommendations. The personalization capability, which may be used for making data-driven decisions can also be used for serving online advertising Read more	Apptimize does A/B testing, feature flagging, phased rollouts, and analytics for native Android and iOS applications. It has been developed specifically for mobile product teams to accelerate their learning and innovation. The WYSIWYG (What You See Is What You Get) Visual Editor feature helps run A/B tests and multivariate tests on buttons, color, text, CTAs, and more. Apptimize also allows to test anything you can code – from search algorithms to the number of steps in a conversion flow – through dynamic variables and code block experiments. Read more	Google Optimize is the most popularly used A/B Testing tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Optimize analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Optimize' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. Read more	Visual Website Optimizer is an easy but highly effective A/B testing platform. VWO also allows A/B Test for webpages with Extensive Code Changes as well as A/B testing a mobile app. Using VWO, you can compare and test different calls to action, layouts, and design elements to optimize your mobile app and deliver the best possible product to your users. VWO handles upto 20–25k requests per second by deploying multiple server architecture which allows them to keep adding more servers. Read more
Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Not Available Offers Free-forever and Custom plan.	Free Trial Not Available Offers Free-forever and Custom plan.	Free Trial Available Offers Custom plan.
SW Score & Breakdown	98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 98% Reviews 99% Momentum 69% Popularity 100%	85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 88% Reviews 73% Momentum 66% Popularity 82%	87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 98% Reviews 78% Momentum 64% Popularity 64%	90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 88% Momentum 63% Popularity 66%
SaaSworthy Awards	# 1 Most Worthy # 1 Most Popular	Not Available	Not Available	# 2 Most Worthy # 2 Most Popular

Features

Total Features	9 Features	6 Features	9 Features	10 Features
Common Features for All	Audience Targeting Allows you to serve different versions of a page to a different set of audience Funnel Analysis Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes. Heatmaps Heatmaps show where users have clicked on a page Landing Pages (Web Forms) A webform or a popup which can be used to capture the lead or ask user his preferences Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Split Testing Splits web traffic among the different variations of a webpage being tested Statistical Relevance Analysis Helps in knowing if the result achieved by testing the data is statistically significant or not Surveys Optimize survey response rate with A/B testing Test Scheduling Allows the user to test the application at the scheduled time Visual Editor Enables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time. + 6 More - Show Less	Audience Targeting Allows you to serve different versions of a page to a different set of audience Funnel Analysis Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes. Heatmaps Heatmaps show where users have clicked on a page Landing Pages (Web Forms) A webform or a popup which can be used to capture the lead or ask user his preferences Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Split Testing Splits web traffic among the different variations of a webpage being tested Statistical Relevance Analysis Helps in knowing if the result achieved by testing the data is statistically significant or not Surveys Optimize survey response rate with A/B testing Test Scheduling Allows the user to test the application at the scheduled time Visual Editor Enables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time. + 3 More - Show Less	Audience Targeting Allows you to serve different versions of a page to a different set of audience Funnel Analysis Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes. Heatmaps Heatmaps show where users have clicked on a page Landing Pages (Web Forms) A webform or a popup which can be used to capture the lead or ask user his preferences Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Split Testing Splits web traffic among the different variations of a webpage being tested Statistical Relevance Analysis Helps in knowing if the result achieved by testing the data is statistically significant or not Surveys Optimize survey response rate with A/B testing Test Scheduling Allows the user to test the application at the scheduled time Visual Editor Enables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time. + 6 More - Show Less	Audience Targeting Allows you to serve different versions of a page to a different set of audience Funnel Analysis Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes. Heatmaps Heatmaps show where users have clicked on a page Landing Pages (Web Forms) A webform or a popup which can be used to capture the lead or ask user his preferences Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Split Testing Splits web traffic among the different variations of a webpage being tested Statistical Relevance Analysis Helps in knowing if the result achieved by testing the data is statistically significant or not Surveys Optimize survey response rate with A/B testing Test Scheduling Allows the user to test the application at the scheduled time Visual Editor Enables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time. + 7 More - Show Less

Technical Details

Organization Types Supported	Freelancers Large Enterprises Medium Business Small Business	Freelancers Large Enterprises Medium Business Small Business	Freelancers Large Enterprises Medium Business Small Business	Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS Installed - Mac	SaaS/Web/Cloud Mobile - Android Mobile - iOS Installed - Mac	SaaS/Web/Cloud Mobile - Android Mobile - iOS Installed - Mac	SaaS/Web/Cloud Mobile - Android Mobile - iOS Installed - Mac
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available	Available	Available

Reviews & Ratings

User Rating	4.2/5 2,179 user ratings	4.2/5 17 user ratings	4.1/5 121 user ratings	4.4/5 400 user ratings
Rating Distribution	Excellent 38.7% Very Good 46.3% Average 12.2% Poor 2% Terrible 0.8%	Excellent 41.2% Very Good 52.9% Average 0% Poor 0% Terrible 5.9%	Excellent 24.8% Very Good 60.3% Average 13.2% Poor 1.7% Terrible 0%	Excellent 54.3% Very Good 36.3% Average 3.8% Poor 2% Terrible 3.8%
User Sentiments	Ease of Use, A/B Testing Capabilities, Excellent Customer Support, Extensive Integrations High Pricing, Occasional Bugs, Slow Loading Times, Complex UI Navigation	Not Available	Not Available	User-Friendly Interface, Extensive Testing Capabilities, Excellent Customer Support, Robust Reporting and Analytics Occasional Software Glitches, Complex Initial Setup, Inaccurate Data Tracking, Limited Features in Lower-Tier Plans
Review Summary	Optimizely Web Experimentation is a popular tool for A/B testing and website optimization. Users praise its ease of use, intuitive interface, and robust features for creating and running experiments. The drag-and-drop editor simplifies the process for non-coders, while advanced users can leverage its JavaScript SDK for complex tests. Customer support is generally responsive and helpful, though some users report occasional delays or issues with the UI. The platform is powerful and effective for increasing conversion rates and revenue, though its pricing can be a barrier for smaller businesses.	Apptimize, a popular experimentation platform, garners positive feedback from users. Reviewers praise its user-friendly interface, comprehensive set of features, and robust reporting capabilities. The platform's A/B testing, feature flagging, and personalization features are particularly well-received. Additionally, Apptimize's customer support is frequently lauded for its responsiveness and helpfulness. Despite some occasional complaints about pricing and complexity, Apptimize's strengths in usability, functionality, and support make it a top choice for businesses seeking to optimize their digital experiences.	Not Available	VWO Testing is a popular A/B testing tool praised for its user-friendly interface, particularly its WYSIWYG editor, making it easy to create and launch tests without extensive coding knowledge. Users highlight its comprehensive feature set, including split URL testing, multivariate testing, and robust reporting and analytics. While some users note a slight learning curve for advanced features and occasional glitches, the vast majority find VWO's ease of use, data-driven approach, and exceptional customer support crucial for driving website optimization and increasing conversions.
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Pricing

Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Not Available Offers Free-forever and Custom plan.	Free Trial Not Available Offers Free-forever and Custom plan.	Free Trial Available Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Content Marketing Platform Custom Content Management System Custom Web Experimentation Custom Feature Experimentation Custom Analytics Custom Personalization Custom Configured Commerce Custom Digital Asset Management Custom Data Platform Custom	STANDARD FEATURE FLAGS Free ADVANCED FEATURE FLAGS Custom ENTERPRISE A/B EXPERIMENTS + FEATURE FLAGS Custom	Google Optimize Free Google Optimize 360 Custom	Growth Custom PRO Custom Enterprise Custom
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