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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Google Analytics logo
Web Analytics Software

4.6 7,278 user ratings

Visit Website
New SaaS Software

4.5 145 user ratings

Visit Website

Overview

Description Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. Read more StatCounter is a simple but powerful real-time web analytics service that helps you track, analyze, and understand your visitors so you can make good decisions. Track how your key metrics are performing over time by comparing pageviews, sessions, visitors, and new visitors for any date range. Monitor how your paid traffic is performing on ad networks such as Google, Facebook, and Twitter. Detect click fraud and see how much of your budget is being eaten up by click farms. Set alerts to be notified when an individual visitor returns to your website so you never have to miss an important visitor again. Read more
Pricing Options
  • Free Trial Not Available
  • Google Analytics Offers Free-forever and Custom plan.
  • Free Trial Not Available
  • Starts at $7.42. Offers Free-forever plan.
SW Score & Breakdown

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    97%
  • Reviews
    98%
  • Momentum
    69%
  • Popularity
    94%
SaaSworthy Awards # 2 Most Worthy # 1 Fastest Growing
Not Available

Technical Details

Organization Types Supported
  • Individuals
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Individuals
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
Platforms Supported
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
Modes of Support
  • Online
  • Online
API Support
  • Available
  • Available

Reviews & Ratings

User Rating
4.6/5 7,278 user ratings
4.5/5 145 user ratings
Rating Distribution
  • Excellent

    67.1%
  • Very Good

    28.4%
  • Average

    4.1%
  • Poor

    0.2%
  • Terrible

    0.2%
  • Excellent

    59.3%
  • Very Good

    29.7%
  • Average

    8.3%
  • Poor

    2.1%
  • Terrible

    0.7%
Review Summary

Overall, Google Analytics receives positive feedback for its user-friendly interface, comprehensive data analysis capabilities, and customizable reporting options. Users appreciate its ability to track website traffic, user behavior, and conversion rates, helping them gain valuable insights into their audience and optimize their marketing strategies. However, some users express concerns regarding the complexity of certain features and occasional data accuracy issues. Additionally, the pricing plans may not be suitable for smaller businesses or those with limited budgets.

Not Available
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AI-Generated from the text of User Reviews

Pricing

Pricing Options
  • Free Trial Not Available
  • Google Analytics Offers Free-forever and Custom plan.
  • Free Trial Not Available
  • Starts at $7.42. Offers Free-forever plan.
Pricing Plans
Monthly Plans Annual Plans

Google Analytics Free

Google Analytics 360 Custom

BASIC Free

PREMIUM $7.42 $9.00 per month

 
View Detailed Pricing
View Detailed Pricing

Screenshots & Videos

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Vendor information

Company Details Located in: Mountain View, California Located in: Dublin, Ireland
Contact Details

+1 650-253-0000

https://marketingplatform.google.com/about/analytics/

Not available

https://statcounter.com/

Social Media Handles

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