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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Google Analytics logo
Web Analytics Software

4.6 7,278 user ratings

Visit Website

86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

SimilarWeb Pro logo
Web Analytics Software

4.5 1,279 user ratings

Visit Website

Overview

Description Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. Read more SimilarWeb Pro is a web analytic software that provides its users with useful website analysis, to help them take informed decisions. This software is an important information tool for all digital marketers as it comes with several web analytic features. SimilarWeb Pro helps users in tracking popular keywords, pageview, time spent by web visitors on the website, referral source etc. With this software, one can also do multiple site management and campaign management. You can get comprehensive analysis and custom reports of any website or app with this software. This will help you in knowing your business rival’s online strategy and statistics. You can also categorize your potential leads. Read more
Pricing Options
  • Free Trial Not Available
  • Google Analytics Offers Free-forever and Custom plan.
  • Free Trial Not Available
  • SimilarWeb Pro Offers Free-forever and Custom plan.
SW Score & Breakdown

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    97%
  • Reviews
    89%
  • Momentum
    69%
  • Popularity
    94%

86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    80%
  • Reviews
    89%
  • Momentum
    64%
  • Popularity
    82%
SaaSworthy Awards # 2 Most Worthy # 1 Fastest Growing
Not Available

Features

Total Features
9 Features
5 Features
Common Features for All
    Alert Notifications Alerts the user when predefined criteria is met
    Campaign Management Allows a user to analyze and track marketing campaigns across multichannel efforts
    Conversion Tracking Enables user to track customer conversion rate
    Event Tracking Identifies the important events happening in your application
    Goal Tracking Allows to track progress to reach business objectives
    Multiple Site Management Helps to analyze and track more than one websites
    Report Generation Gathers data and generates reports as PDF file.
    Time on site Tracking Tracks the time that a visitor spends on your website
    User Interaction Tracking Identifies and tracks the visitors interaction on your websites
  • + 6 More - Show Less
    • Alert Notifications Alerts the user when predefined criteria is met
      Campaign Management Allows a user to analyze and track marketing campaigns across multichannel efforts
      Conversion Tracking Enables user to track customer conversion rate
      Event Tracking Identifies the important events happening in your application
      Goal Tracking Allows to track progress to reach business objectives
      Multiple Site Management Helps to analyze and track more than one websites
      Report Generation Gathers data and generates reports as PDF file.
      Time on site Tracking Tracks the time that a visitor spends on your website
      User Interaction Tracking Identifies and tracks the visitors interaction on your websites
  • + 2 More - Show Less
  • Technical Details

    Organization Types Supported
    • Individuals
    • Freelancers
    • Large Enterprises
    • Medium Business
    • Small Business
    • Individuals
    • Freelancers
    • Large Enterprises
    • Medium Business
    • Small Business
    Platforms Supported
    • SaaS/Web/Cloud
    • Mobile - Android
    • Mobile - iOS
    • SaaS/Web/Cloud
    • Mobile - Android
    • Mobile - iOS
    Modes of Support
    • 24/7 (Live rep)
    • Online
    • 24/7 (Live rep)
    • Online
    API Support
    • Available
    • Available

    Reviews & Ratings

    User Rating
    4.6/5 7,278 user ratings
    4.5/5 1,279 user ratings
    Rating Distribution
    • Excellent

      67.1%
    • Very Good

      28.4%
    • Average

      4.1%
    • Poor

      0.2%
    • Terrible

      0.2%
    • Excellent

      71.4%
    • Very Good

      21.2%
    • Average

      2%
    • Poor

      0.4%
    • Terrible

      5.1%
    User Sentiments

      Comprehensive Reporting, Ease of Use, In-depth Data Analysis, Extensive Integrations

      Steep Learning Curve, GA4 Transition Issues, Limited Realtime Data, Data Sampling Issues

      Comprehensive Competitor Analysis, User-Friendly Interface, Extensive Data and Insights, Valuable Keyword Research Tools

      Data Accuracy Concerns, Limited Historical Data, High Pricing, Mobile Data Limitations

    Review Summary

    Google Analytics is praised for its comprehensive data collection capabilities, ease of use, and seamless integration with other Google products. Users appreciate the platform's ability to track website traffic, user behavior, conversions, and demographics. They find the real-time reporting feature particularly valuable for making informed decisions and optimizing marketing strategies. Although some users find the learning curve steep, they acknowledge Google Analytics' free version offers exceptional value for small businesses.

    The consensus among user reviews of the product is that it provides valuable insights and data for digital marketers and businesses seeking to analyze website traffic and audience behavior. Reviewers appreciate its user-friendly interface, extensive data coverage, and customizable reporting options. However, some users have expressed concerns regarding the accuracy of the data, occasional technical glitches, and limited customer support. Overall, users find the product useful for gaining insights into website performance and competitive analysis, but suggest room for improvement in data accuracy and customer support.

      Read All User Reviews Read All User Reviews

    AI-Generated from the text of User Reviews

    Pricing

    Pricing Options
    • Free Trial Not Available
    • Google Analytics Offers Free-forever and Custom plan.
    • Free Trial Not Available
    • SimilarWeb Pro Offers Free-forever and Custom plan.
    Pricing Plans
    Monthly Plans Annual Plans

    Google Analytics Free

    Google Analytics 360 Custom

    Free Free

    Enterprise Custom

     
    View Detailed Pricing
    View Detailed Pricing

    Screenshots & Videos

    Screenshots Not Available SimilarWeb PRO screenshot: Instore traffic sources app analysis through SimilarWeb PRO - Mobile
    + 7 More
    Videos Video Thumbnail
    + 1 More
    Video Thumbnail
    + 1 More

    Vendor information

    Company Details Located in: Mountain View, California Located in: Tel Aviv, Israel
    Contact Details

    +1 650-253-0000

    https://marketingplatform.google.com/about/analytics/

    +972-3-5447782

    https://www.similarweb.com/pro

    Social Media Handles

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