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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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| Description | Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. Read more | Microsoft Power BI is a data visualization platform that enables its users to create a data-driven culture equipped with business intelligence. The software helps its users to allow their employees at different organizational levels to use the up to the minute analytics in order to make quick and confident decisions. Users can share and create interactive data visuals throughout the data centers around the world, including the national clouds to hence meet the regulation and compliance requirements of the organization. Power BI allows its users to apply sensitivity labels that are recognizable through Office 365 apps such as Excel, Word, Outlook, and PowerPoint. The software allows its users to use the oversight of sensitive data through Microsoft Cloud App Security to ensure better compliance of regulatory and privacy requirements. Users can extend the governance and protection policies along with the exported data to the software with the help of Microsoft Information Protection. One can block risky user activities in real-time to prevent the exposure of sensitive data. Read more |
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| SW Score & Breakdown |
98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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| SaaSworthy Awards | # 2 Most Worthy # 1 Fastest Growing | # 2 Most Worthy # 1 Highly Rated |
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Overall, Google Analytics receives positive feedback for its user-friendly interface, comprehensive data analysis capabilities, and customizable reporting options. Users appreciate its ability to track website traffic, user behavior, and conversion rates, helping them gain valuable insights into their audience and optimize their marketing strategies. However, some users express concerns regarding the complexity of certain features and occasional data accuracy issues. Additionally, the pricing plans may not be suitable for smaller businesses or those with limited budgets. |
Users appreciate Power BI's user-friendly interface, extensive data visualization options, and seamless integration with other Microsoft products. Many reviewers highlight its ability to transform raw data into insightful reports and dashboards, aiding in better decision-making. Additionally, Power BI's collaboration features and mobile accessibility receive positive feedback. However, some users mention occasional performance issues and a learning curve for advanced features. While praised for its affordability and value for money, certain users suggest enhancements in customer support. |
| Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
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Google Analytics Free Google Analytics 360 Custom |
Power BI Pro $9.99 $9.99 per user / month Power BI Premium (User) $20.00 $20.00 per user / month Power BI Premium (Capacity) $4,995.00 $4,995.00 per month |
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AppLink.io
4 Based on 1 Ratings |
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| Screenshots | Not Available |
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| Company Details | Located in: Mountain View, California | Located in: Redmond, Washington Founded in: 2014 |
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+1 650-253-0000 https://marketingplatform.google.com/about/analytics/ |
Not available https://powerbi.microsoft.com/ |
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