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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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Description | Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. Read more | Heap offers a smarter way to build digital products. With comprehensive data collection and structured processes, Heap helps Product Managers understand their users, make data-driven decisions, and craft delightful digital experiences. Retroactive and codeless user analytics provide greater access to data and more granularity. Your team can always gather insights, generate hypotheses, and evaluate impact without waiting for developer resources. Decouple analytics from code with the flexibility of Virtual Events. Retroactively name, modify, merge, or create new Virtual Events for each user interaction without writing new tracking code or changing the underlying data. With Autocapture and Virtual Events, Heap delivers the most complete customer dataset. Never worry about what an event is, if it’s outdated, or what the context behind it is. Give everyone at your company instant access to behavioral insights. Enable your organization to make better decisions based on more complete customer data. Read more |
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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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SaaSworthy Awards | # 2 Most Worthy # 1 Fastest Growing | # 2 Most Worthy # 2 Fastest Growing |
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Overall, Google Analytics receives positive feedback for its user-friendly interface, comprehensive data analysis capabilities, and customizable reporting options. Users appreciate its ability to track website traffic, user behavior, and conversion rates, helping them gain valuable insights into their audience and optimize their marketing strategies. However, some users express concerns regarding the complexity of certain features and occasional data accuracy issues. Additionally, the pricing plans may not be suitable for smaller businesses or those with limited budgets. |
Overall, users praise Heap's intuitive interface, ease of use, and powerful data analysis capabilities. They appreciate its ability to capture user behavior, track customer journeys, and provide actionable insights to improve product engagement and conversion rates. Additionally, users commend Heap's excellent customer support and onboarding process. However, some users have expressed concerns regarding the platform's pricing, occasional bugs, and limitations in customizing reports and integrating with certain third-party tools. Despite these drawbacks, Heap remains a popular choice among businesses seeking advanced analytics solutions to optimize their digital products and enhance user experiences. |
Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
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Google Analytics Free Google Analytics 360 Custom |
Free Free Growth Custom Pro Custom Premier Custom |
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AppLink.io
4 Based on 1 Ratings |
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Screenshots | Not Available |
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Company Details | Located in: Mountain View, California | Located in: San Francisco, California |
Contact Details |
+1 650-253-0000 https://marketingplatform.google.com/about/analytics/ |
+1.415.938.9398 https://heap.io/ |
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