Freshdesk vs Kustomer in July 2026

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Freshdesk

Help Desk Software

4.5 3,988 user ratings

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92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Kustomer

Help Desk Software

4.4 885 user ratings

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Overview

Description	A cloud-based customer support software that offers all in one solution for business needs to deliver exceptional support. Freshdesk is suitable for service providers such as Insurance, Healthcare, Real Estate etc. It offers a host of features and customization functionalities like multi-channel help-desks, ticketing, SLA management, Self Service Portals, SEO ready FAQ section, smart automations, complete customization capabilities that boost productivity. It is priced affordably and is life-time free for the first three agents. Read more	Kustomer is an efficient CRM solution that helps enterprises deliver robust support services to their clients. Powered by AI and process automation, the software goes beyond ordinary ticketing systems, standardising repetitive tasks such as contextualising conversations or sending a basic response. Thus enabling the support team to focus their energy on other relevant tasks. The intelligent system identifies subject matter within every inbound conversation and gets individual customers routed to the right resource. It also allows supervisors to track and intervene during live conversations, if needed. With the flexible software, enterprises can allow their customers to reach out from anywhere, at any time, using the channel of their convenience. Further, with Kustomer organizations get access to AI powered productivity tools, which ensures greater levels of collaboration, segmentation and content management. The software provides comprehensive data security through AWS in certified data centres. It applies security checks, third-party monitoring, to endure data security right at the code level as well as through the entire software development process. Read more
Pricing Options	Free Trial Available Starts at $15.00. Offers Free-forever plan.	Free Trial Not Available Starts at $89.0.
SW Score & Breakdown	98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 99% Momentum 62% Popularity 66%	92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 60% Momentum 69% Popularity 68%
SaaSworthy Awards	# 1 Most Worthy # 1 Most Popular	# 12 Most Popular # 17 Fastest Growing

Features

Total Features	18 Features	18 Features
Common Features for All	Alerts (Escalation) Helps to route critical tickets to the boss or in-house experts and alerting against them when such come Automated Routing It helps in automatically directing queries and data to the appropriate agent. Community Forums Provides an online discussion site that includes a panel of experts who give expert advice and satisfy queries of any kind relevant to the company Contract (SLA Management) Helps to manage, automating and organizing important aspects concerning a service-level agreement Customizable Branding This feature enables the customization of brand marketing to meet specific requirements and preferences. Document Storage Helps in storing the documents electronically and in a systematic way Incident Management Helps in identifying, analyzing and rectifying a bad incident or issues to ensure it does not reoccur in future Knowledge Base Helps to compile repetitive customer queries and structures them into retrievable how-to articles or FAQs. Known Issue Management Helps to tackle and to manage familiar issues or routine challenges Live Chat Allows you to instantly communicate with your customers and/or exchange chat messages online Macros (Templated Responses) It helps to store, create, and send pre-written responses to maintain the flow of the conversation. Multi-Channel Communication Helps in receiving queries and offering help through multiple channels Self Service Portal Provides the employees with a website where they can update their accounts, make bill payments, avail necessary information and other self-help functions Social Media Integration Enables integrating the software with social media for better reach and coverage Surveys and Feedback Helps to disclose the relationship of customer satisfaction rate with sales trends and also helps to get direct accurate feedback Ticket Management Facilitates in recording and organizing customer complaints into tickets and systematically track their progress until they are resolved + 13 More - Show Less	Alerts (Escalation) Helps to route critical tickets to the boss or in-house experts and alerting against them when such come Automated Routing It helps in automatically directing queries and data to the appropriate agent. Community Forums Provides an online discussion site that includes a panel of experts who give expert advice and satisfy queries of any kind relevant to the company Contract (SLA Management) Helps to manage, automating and organizing important aspects concerning a service-level agreement Customizable Branding This feature enables the customization of brand marketing to meet specific requirements and preferences. Document Storage Helps in storing the documents electronically and in a systematic way Incident Management Helps in identifying, analyzing and rectifying a bad incident or issues to ensure it does not reoccur in future Knowledge Base Helps to compile repetitive customer queries and structures them into retrievable how-to articles or FAQs. Known Issue Management Helps to tackle and to manage familiar issues or routine challenges Live Chat Allows you to instantly communicate with your customers and/or exchange chat messages online Macros (Templated Responses) It helps to store, create, and send pre-written responses to maintain the flow of the conversation. Multi-Channel Communication Helps in receiving queries and offering help through multiple channels Self Service Portal Provides the employees with a website where they can update their accounts, make bill payments, avail necessary information and other self-help functions Social Media Integration Enables integrating the software with social media for better reach and coverage Surveys and Feedback Helps to disclose the relationship of customer satisfaction rate with sales trends and also helps to get direct accurate feedback Ticket Management Facilitates in recording and organizing customer complaints into tickets and systematically track their progress until they are resolved + 13 More - Show Less
Unique Features	AI Assistant AI Assistant helps you provide information and perform specific tasks to significantly improve your success rate. It can perform one or many tasks like analyzing your deals, contacts, and emails, generating the perfect email, and more. Multi-language Support Available in multiple languages to support global customers	AI Assistant AI Assistant helps you provide information and perform specific tasks to significantly improve your success rate. It can perform one or many tasks like analyzing your deals, contacts, and emails, generating the perfect email, and more. Multi-language Support Available in multiple languages to support global customers

Technical Details

Organization Types Supported	Freelancers Large Enterprises Medium Business Small Business	Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.5/5 3,988 user ratings	4.4/5 885 user ratings
Rating Distribution	Excellent 63.6% Very Good 27.9% Average 3.6% Poor 1.3% Terrible 3.6%	Excellent 54.6% Very Good 36.6% Average 7% Poor 1% Terrible 0.8%
User Sentiments	User-Friendly Interface, Extensive Customizations, Robust Ticketing System, Excellent Customer Support Limited Reporting Functionality, Occasional Software Glitches, Mobile Application Limitations, Confusing Navigation/Menu System	User-friendly Interface, Efficient Customer Interaction Tracking, Extensive Integrations, Comprehensive Customer History View Occasional Software Glitches/Crashes, Limited Mobile Functionality, Complex Workflow Configuration, Inconsistent Search Functionality
Review Summary	Overall, reviewers praise Freshdesk's user-friendly interface, ease of use, customization options, and robust features. They find it suitable for businesses of all sizes and appreciate its ticketing system, reporting capabilities, and integrations with other tools. However, some users mention occasional glitches, limited automation capabilities, and challenges with handling complex customer queries. Additionally, a few reviewers express concerns about the pricing structure and suggest improvements in customer support responsiveness.	Kustomer garners praise for its user-friendly interface, customizable features, and robust reporting capabilities. Reviewers appreciate the platform's ability to manage customer interactions across multiple channels, such as email, chat, and social media, in a single, unified view. Additionally, Kustomer's automation tools are lauded for streamlining workflows and improving agent productivity. However, some users express concerns regarding occasional technical glitches and the need for improved integration with certain third-party applications. Overall, Kustomer is well-received for its comprehensive customer service features and its ability to enhance customer engagement.
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Pricing

Pricing Options	Free Trial Available Starts at $15.00. Offers Free-forever plan.	Free Trial Not Available Starts at $89.0.
Pricing Plans Monthly Plans Annual Plans	Free Free Growth $15.00 $18.00 per month Pro $49.00 $59.00 per month Pro + AI Copilot $78.00 $94.00 per month Enterprise $79.00 $95.00 per month Growth (Freshdesk Omni) $29.00 $35.00 per month Pro (Freshdesk Omni) $69.00 $83.00 per month Enterprise (Freshdesk Omni) $109.00 $131.00 per month	Enterprise $89.00 $89.00 per month Ultimate $139.00 $139.00 per month
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