Contentful vs Optimizely Comparison

96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Contentful

Content Management Software

4.3 436 user ratings

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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Optimizely

AB Testing Software

4.2 2,170 user ratings

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Overview

Description	A content management software that specializes in managing content across multiple formats of large and small scale enterprises. Its rich text editor enables you to create all types of contents including text, location and date with an attractive outlook. Contentful also allows you a lot of flexibility in customizing your content with its flexible content modelling feature. With contentful, you can now create content in more than one language. The default roles and access rights keep your content safe and also makes sure that the content writing team is ever so productive. Single Sign-On based on SAML 2.0 simplifies managing user accounts even when the number of users is as many as 100. Read more	Optimizely is the world's leading experimentation platform which enables businesses to deliver continuous experimentation and personalization across various websites, mobile apps and connected devices. The Optimizely software technology provides A/B testing tools, in which two versions of a web page can be compared for performance and multivariate testing. Optimizely's experimentation platform is called Optimizely X, which provides tools for web experimentation, personalization and recommendations. The personalization capability, which may be used for making data-driven decisions can also be used for serving online advertising Read more
Pricing Options	Free Trial Not Available Starts at $489.0. Offers Free-forever and Custom plan.	Free Trial Not Available Optimizely Offers Custom plan.
SW Score & Breakdown	96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 85% Momentum 68% Popularity 94%	98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 98% Reviews 100% Momentum 75% Popularity 100%
SaaSworthy Awards	# 3 Most Worthy # 6 Highly Rated	# 1 Most Worthy # 1 Most Popular

Technical Details

Organization Types Supported	Freelancers Large Enterprises Medium Business Small Business	Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Installed - Mac	SaaS/Web/Cloud Installed - Mac
Modes of Support	24/7 (Live rep) Online	24/7 (Live rep) Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.3/5 436 user ratings	4.2/5 2,170 user ratings
Ratings Distribution	Excellent 49.5% Very Good 36.6% Average 12.2% Poor 1.1% Terrible 0.7%	Excellent 39.6% Very Good 45.7% Average 12% Poor 1.9% Terrible 0.8%
Review Summary	Contentful is generally praised for its user-friendliness, flexibility, and powerful content management capabilities. Many users highlight its intuitive interface, ease of use, and short learning curve, making it accessible even for non-technical users. Its flexibility allows users to structure and manage content efficiently, accommodating diverse content types and delivery channels. Additionally, Contentful's robust APIs and integrations enable seamless connectivity with other systems and tools, enhancing its overall functionality and extending its reach.	Overall, users find Optimizely to be a powerful tool for experimentation and personalization, with many praising its ease of use, customization options, and strong analytics capabilities. However, some users have expressed concerns about its complexity, reporting issues with its user interface and the need for extensive training or support to get the most out of the platform. Additionally, pricing has been mentioned as a potential downside, with some users finding it to be on the higher end compared to other similar products.
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Pricing

Pricing Options	Free Trial Not Available Starts at $489.0. Offers Free-forever and Custom plan.	Free Trial Not Available Optimizely Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Community Free Team $489.00 $489.00 per month Enterprise Custom	Content Cloud Custom Commerce Cloud Custom Intelligence Cloud Custom
	View Detailed Pricing	View Detailed Pricing

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