Home/Transactional Email Software/Mailgun vs SparkPostUpdated on: January 27, 2023

Compare Mailgun vs SparkPost

97% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
94% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
90% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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97% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
94% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
90% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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Overview

Summary

Mailgun is a powerful email API service build to help developers with their email sending, receiving and tracking procedures in an effortless manner. Brands can strategize their email marketing processes with features like personalization, segmentation and a/b testing in order to get useful previews and send the message to the right person at the right time. It integrates with SMTP and HTTP API to remove the headache of sending emails in bulk. Mailgun facilitates SPF, DMARC and DKIM customizations, ensuring proper protection from bad actors. Moreover, Incoming emails can be automatically parsed to easily digest structure data. The validation API offered by the software reduces invalid sign-ups in real-time. It also provides email templates for streamlining collaboration between different teams. Mailgun ensures seamless integration with Omnisend, infobip, customer.io and more which helps in creating a marketing campaign, segmentation of customer data and enhancing overall engagement levels in an accurate manner. ..show more

SparkPost is an online delivery platform developed to facilitate fast and secure delivery of marketing and transactional emails. It provides sophisticated emailing features and tools to its users that enable them to activate, engage, and retain their customers. SparkPost is an advanced software that offers a variety of features like SparkPost Signals, and data insights and predictively to improve customer engagement and help you send smarter emails. You can customize our emails with the pre-built flexible templates for personalizing each mail at an individual level. It also aims at improving your mail inbox placement with trustable email deliverability to make sure that your mails reach the right place at the right time. Users can leverage their analytics ability to know about the details of how good their emails are at effectively influencing their customers along with the insights to improve them in order to boost performance. Furthermore, it can be integrated with many apps, products, and websites to increase engagement, retention and increment of customer base. They offer a free trial version to try out the platform along with a wide range of premium plans to choose from inorder to fit every need. ..show more

SMTP email relay service lets users send emails in minutes. This flexible and scalable email sending service has been built for businesses and developers. This all-in-one, email relay service, ensures that users can opt for an impeccable reputation among mailbox providers. Next, it comes along with dedicated servers and offers the highest rates in the industry, ensuring that the emails will reach out to the right recipients and that too on time. Lastly, the platform provides secured sending and supports all high in demand authentication standards, which includes SPF, DKIM, and the likes. Developers have designed this software for easy implementation, flexible integration, and powerful reporting and tracking processes. With the SMTP email relay service, it would not be an exaggeration to state that one can become a better sender and increase the returns on investments for email programs successfully. So, to take the email program to the next level, one needs to understand more on IP reputation management, accounting migration services, inbox placement consulting procedures, integration requirements, and the likes to perform the complete setup and begin working on the same. ..show more

Features

A/B Testing Compares two versions of your website to see which one performs better

Automated IP Warmup Automatically warmups the dedicated IP addresses by limiting the number of emails sent

Custom Metadata Assign customized identifiers to track and retrieve the instances for their entire lifecycle

Custom Reverse DNS Allows you to Whitelabel the dedicated IP address to the ISP

Custom Spam Filter Allows you to block all inbound messages that have a spam score higher than the set threshold.

Dashboard A digital insight of reports and other workings on a single screen

Email History Provides historical data about the email sent for a particular time period

Email Personalization Send emails with dynamic subject lines and personalized content to a different audience

Email Suppression Stores the email addresses that are unsubscribed, bounced, blacklisted, etc

Email Tag Allows the user to tag a specific set of emails for better reporting

Multi-factor Authentication Uses more than one method to verify a user's identity for a login

Predesigned Email Templates Provides a library of templates to build an email

Real-time Reporting Allows users to check campaign real-time status as it happens

SMTP Provides SMTP relay for faster delivery

Template Management Enables the user to create templates and modify and customise them later

Webhooks Provides notifications about email delivery issues, deliveries, opens, clicks, unsubscribes etc

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

San Antonio, TX

Columbia, MD / +1 877-887-3031

Ottawa, Canada / 1-613-699-7809

API

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Flex
Others

Get 5,000 free emails per month for 3 months, then only pay for what you send

Pay as You Go

Features:

  • Email APIs, SMTP Relay, and Webhooks
  • Suppression Management
  • Email Tracking and Analytics
  • 99.99% Guaranteed Uptime SLA
  • 5 Days of Log Retention
  • Detailed Documentation
  • Limited 24/7 Ticket Support
  • Extra emails beyond trial volume : From $0.80 per 1000 emails
Foundation
$35 /Month

Send, receive, and track your emails effortlessly

Features

  • 50,000 Emails Included
  • Email APIs, SMTP Relay, and Webhooks
  • Suppression Management
  • Inbound Email Routing
  • Email Tracking and Analytics
  • 99.99% Guaranteed Uptime SLA
  • 1 Dedicated IP (Foundation 100k and up)
  • Email Address Validations
  • Inbox Placement Tests
  • 5 Days of Log Retention
  • 1 Day Message Retention
  • Detailed Documentation
  • 24/7 Ticket Support
  • Extra emails & validations :
    • From $0.80 / 1000 emails
    • From $1.20 / 100 validations

Based upon the Number of Emails, the pricing plan varies.

Growth
$80 /Month

Optimize sending with deliverability tools and enhanced support

Features

  • 100,000 Emails Included
  • Email APIs, SMTP Relay, and Webhooks
  • Suppression Management
  • Inbound Email Routing
  • Email Tracking and Analytics
  • 99.99% Guaranteed Uptime SLA
  • 1 Dedicated IP
  • 1,000 Email Address Validations
  • 10 Inbox Placement Tests
  • 15 Days Log Retention
  • 3 Day Message Retention
  • Detailed Documentation
  • 24/7 Ticket Support
  • Instant Chat Support
  • Extra emails & validations :
    • From $0.80 / 1000 emails
    • From $1.20 / 100 validations

Based upon the Number of Emails, the pricing plan varies.

Scale
$90 /Month

Drive results with the most advanced sending platform, deliverability tools, and full support

Features

  • 100,000 Emails Included
  • Email APIs, SMTP Relay, and Webhooks
  • Suppression Management
  • Inbound Email Routing
  • Email Tracking and Analytics
  • 99.99% Guaranteed Uptime SLA
  • 1 Dedicated IP
  • Dedicated IP Pools
  • SAML SSO
  • 5,000 Email Address Validations
  • 15 Inbox Placement Tests
  • Send Time Optimizationinfo
  • 30 Days of Log Retention
  • Up to 7 Days Message Retentioninfo
  • Detailed Documentation
  • 24/7 Ticket Support
  • Instant Chat Support
  • Live Phone Support
  • Extra emails & validations :
    • From $0.80 / 1000 emails
    • From $0.80 / 100 validations

Based upon the Number of Emails, the pricing plan varies.

Enterprise
Custom

Features

  • Includes features of Scale plan, plus
  • Managed Deliverability Services
  • Rapid Fire Burst Sending SLA
View Price Page
Test
Free

For new senders getting started with email

Features

  • Send with API or SMTP relay
  • Send up to 100 emails daily
  • Signals predictive analytics
  • Email Health Score alerting
  • Real-time alerts
  • Spam trap monitoring
  • Engagement insights
  • Dynamic AMP emails
  • Searchable email event data
  • 2 custom webhooks
  • Advanced templates and snippets
  • Online support
Starter
$30 /Month

100K Emails Send per Month

For new senders getting started with email

Features

  • Extra Emails: $0.85 / thousand
  • Send with API or SMTP relay
  • Send up to 25,000 emails per day
  • Signals predictive analytics
  • Email Health Score alerting
  • Real-time alerts
  • Spam trap monitoring
  • Engagement insights
  • Dynamic AMP emails
  • Searchable email event data
  • 2 custom webhooks
  • Advanced templates and snippets
  • Online support

Based upon the Number of Emails Send per Month, the pricing plan varies.

Premier
$75 /Month

100K Emails Send per Month

For senders looking to get the most from their email

Features

  • Extra Emails: $0.85 / thousand
  • Includes features of Starter plan, plus
  • Searchable email event data
  • 5 custom webhooks
  • Advanced templates and snippets
  • Inbound email webhooks
  • 15 Subaccounts
  • Scheduled sending
  • AB Testing
  • Dedicated IP included
  • Automated IP warmup
  • Prioritized support

Over 5M per Month :

  • Customer success manager
  • Prioritized online and phone support

Based upon the Number of Emails Send per Month, the pricing plan varies.

Enterprise
Custom

Enterprise-grade financial guarantees with 99.9% uptime SLA and guaranteed burst rates.

Features

  • Includes features of Premier plan, plus
  • Dedicated Technical Account Manager (TAM)
  • Deliverability & Analysis Reporting
  • The industry’s best uptime SLAs with service credits
  • Guaranteed burst rates
  • No limit on the number of dedicated IP addresses
View Price Page
Essentials
$25 /Month

Features

  • 50,000 emails per month
  • Shared IP
  • Email Relay API
  • 24/7 Support
  • Detailed Reporting
  • Reputation defender (Add-on)
Starter
$80 /Month

Features

  • 100,000 emails per month
  • Dedicated IP
  • Email Relay API
  • 24/7 Support
  • Detailed Reporting
  • Reputation defender (Add-on)
Growth
$300 /Month

Features

  • 500,000 emails per month
  • Dedicated IP
  • Email Relay API
  • 24/7 Support
  • Detailed Reporting
  • Reputation defender (Add-on)
Business
$500 /Month

Features

  • 1,000,000 emails per month
  • Dedicated IP
  • Email Relay API
  • 24/7 Support
  • Detailed Reporting
  • Reputation defender (Add-on)
Custom
Custom

SMTP scales with your business needs.

Features

  • High volume email delivery
  • Custom API needs
  • IP requirements
View Price Page

SCREENSHOTS

Mailgun Screenshots
View 1 screenshot(s)
SparkPost Screenshots
View 1 screenshot(s)
SMTP Screenshots
View 0 screenshot(s)

INTEGRATIONS

    NA
    NA
  • Gmail
  • Google Calendar
  • Trello
  • Google Sheets
  • Google Forms
  • Wufoo
  • Slack
  • Airtable
  • Shopify
  • Google Docs

ALTERNATIVES

Top alternatives to Mailgun

SendinBlue
SendinBlue
Postmark
Postmark
SMTP
SMTP
Amazon SES
Amazon SES
Mailjet
Mailjet

Top alternatives to SparkPost

Mailjet
Mailjet
Salesforce
Salesforce
Postmark
Postmark
Amazon SES
Amazon SES
MailChimp
MailChimp