SendFleet Pricing: Cost and Pricing plans

Q: What is BYOC and do I need an AWS account?

BYOC means your emails send through your own AWS SES account. We assume your IAM role with a short-lived STS credential (15 minutes per send) to make the API call. Your email content never touches our servers. You need an AWS account with SES approved for production access.

Q: How is BYOC different from Shared SES?

BYOC routes email through your AWS account - your reputation, your SES limits, and zero content stored on our side. Shared SES sends via our managed AWS infrastructure, stores your email logs in your dashboard, and requires no AWS setup. Both use the exact same API endpoint.

Q: What's the ExternalId and why does it matter?

ExternalId is a unique 48-character value generated when you save your BYOC config. It must appear in your IAM trust policy's Condition block. Without it, any party who learns your Role ARN could ask our infrastructure to assume it - the "confused deputy" attack. With ExternalId , only requests carrying the correct value (only we know it) can assume your role.

Q: Is the Starter plan really free forever?

Yes . 50 BYOC emails per month, no credit card, no time limit. It's enough to validate your integration end-to-end before committing to a paid plan. Upgrade to $9/month for unlimited sends with no other changes to your code.

SendFleet Pricing

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Pricing Options

Freemium ( Limited Features )

Pricing Insights for Transactional Email Software

The Average Cost of a basic Transactional Email Software plan is $20 per month.
SendFleet pricing starts at $9/month, which is 55% lower than similar services.
43% of Transactional Email Software offer a Free Trial Allows users to try out the software for a limited period before making a purchase decision. , while 50% offer a Freemium Model Allows users to access basic features at no cost..

Starter Free

✓ 50 emails / month via your SES

✓ Unlimited API keys

✓ BYOC - your own AWS SES

✓ Full dashboard access

✓ No email content stored on our servers

Start Free Trial

BYOC $9.00 $9.00 per month

✓ Unlimited emails via your SES

✓ Unlimited API keys

✓ BYOC - your own AWS SES account

✓ Complete data privacy - zero content stored

✓ Your SES reputation & AWS limits

✓ Domain verification via your SES

✓ Priority email support

Start Free Trial

Growth $15.00 $15.00 per month

✓ 25,000 emails / month

✓ Unlimited API keys

✓ Full email log history

✓ Managed SES

✓ Webhook delivery events

✓ Priority support

- BYOC

Start Free Trial

Pro $59.00 $59.00 per month

✓ 100,000 emails / month

✓ Unlimited API keys

✓ Full email log history

✓ Managed SES

✓ Webhook delivery events

✓ Priority support

- BYOC

Start Free Trial

Screenshots of Vendor Pricing Page

SendFleet FAQs

What is BYOC and do I need an AWS account?

BYOC means your emails send through your own AWS SES account. We assume your IAM role with a short-lived STS credential (15 minutes per send) to make the API call. Your email content never touches our servers. You need an AWS account with SES approved for production access.

How is BYOC different from Shared SES?

BYOC routes email through your AWS account - your reputation, your SES limits, and zero content stored on our side. Shared SES sends via our managed AWS infrastructure, stores your email logs in your dashboard, and requires no AWS setup. Both use the exact same API endpoint.

What's the ExternalId and why does it matter?

ExternalId is a unique 48-character value generated when you save your BYOC config. It must appear in your IAM trust policy's Condition block. Without it, any party who learns your Role ARN could ask our infrastructure to assume it - the "confused deputy" attack. With ExternalId, only requests carrying the correct value (only we know it) can assume your role.

Can I switch between BYOC and Shared SES?

Yes. Plans and domains are independent. Note that sending domains are registered to a specific mode at creation time - BYOC domains live in your SES, Shared domains live in ours. Adding a new domain after switching modes takes a few minutes but is fully self-serve.

Is the Starter plan really free forever?

Yes. 50 BYOC emails per month, no credit card, no time limit. It's enough to validate your integration end-to-end before committing to a paid plan. Upgrade to $9/month for unlimited sends with no other changes to your code.

Compare SendFleet Pricing Against Competitors

Product Name	Starting Price ($)	Billed	Unit	Free Trial	Learn More
SendFleet	9	per month	-		SendFleet Pricing
Mailgun	35	per month	-	+	Mailgun Pricing
SendGrid	15	per month	-	+	SendGrid Pricing
SMTP	25	per month	-	-	SMTP Pricing
Postmark	10	per month	-	+	Postmark Pricing
SMTP2GO	12.5	per month	-	+	SMTP2GO Pricing
SparkPost	30	per month	-	-	SparkPost Pricing
MailerSend	25	per month	-	-	MailerSend Pricing
Aritic Mail	-	-	-	+	Aritic Mail Pricing
SocketLabs	39.95	per month	-	+	SocketLabs Pricing

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SendFleet Features

Show Feature Explanation

Show Missing Features

Transactional Email Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

75%

Email Suppression

Stores the email addresses that are unsubscribed, bounced, blacklisted, etc

Real-time Reporting

Allows users to check campaign real-time status as it happens

Webhooks

Provides notifications about email delivery issues, deliveries, opens, clicks, unsubscribes etc

Template Management

Enables the user to create templates and modify and customise them later

Dashboard

A digital insight of reports and other workings on a single screen

Custom Spam Filter

Allows you to block all inbound messages that have a spam score higher than the set threshold.

Email Tag

Allows the user to tag a specific set of emails for better reporting

Custom Reverse DNS

Allows you to Whitelabel the dedicated IP address to the ISP

Email History

Provides historical data about the email sent for a particular time period

Automated IP Warmup

Automatically warmups the dedicated IP addresses by limiting the number of emails sent

Custom Metadata

Assign customized identifiers to track and retrieve the instances for their entire lifecycle

Email Personalization

Send emails with dynamic subject lines and personalized content to a different audience

SMTP

Provides SMTP relay for faster delivery

Predesigned Email Templates

Provides a library of templates to build an email

Multi-factor Authentication (MFA)

Uses more than one method to verify a user's identity for a login

A/B Testing

Compares two versions of your website to see which one performs better

SendFleet Pricing

Pricing Insights for Transactional Email Software

SendFleet FAQs

Compare SendFleet Pricing Against Competitors

Free Software Alternatives to SendFleet

SendFleet Alternatives

SendFleet Features

Transactional Email Features

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