Home/Demand Side Platform (DSP)/MediaMath TerminalOne Marketing OS™
Updated on: May 26, 2020
What is MediaMath TerminalOne Marketing OS™ ?
MediaMath TerminalOne Marketing OS™ - Demand Side Platform (DSP) : SaaSworthy.com
83% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

MediaMath TerminalOne Marketing OS™

Leading the movement to revolutionize traditional marketing
(232 Ratings) Write Review

MediaMath’s TerminalOne Marketing OS activates data, automates execution, and optimizes interactions across all addressable media delivering greater performance, transparency, and control to all marketers and a better experience to every consumer. Their technology determines in real-time how to best support marketers’ goals so they deliver better outcomes for their businesses and personalized experiences for their customers.

MediaMath TerminalOne Marketing OS™ Features Show All Features

MediaMath TerminalOne Marketing OS™ Technical details

Support Online Customer Type Large Enterprises Medium Business Small Business
API NA Location / Phone Number New York, United States
Deployment SaaS/Web/Cloud Category Demand Side Platform (DSP)

MediaMath TerminalOne Marketing OS™ Pricing

Pricing ModelQuotation Based
Custom Plan
Custom

Features

  • AI Optimization
  • Audience Targeting
  • Brand Safety and Fraud Protection
  • Budget Management
  • Contextual Targeting
  • Creative Management
  • Omnichannel Campaign Management
  • Private Marketplace
  • Real-time Bidding
  • Reporting
  • Retargeting

Contact the Vendor for Detailed Pricing Information

Disclaimer: The pricing details were last updated on 05/06/2019 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

MediaMath TerminalOne Marketing OS™ FAQs

MediaMath TerminalOne Marketing OS™ is Demand Side Platform (DSP). MediaMath TerminalOne Marketing OS™ offers the following functionalities:

  • Audience Targeting
  • Budget Management
  • Reporting
  • Omnichannel Campaign Management
  • Real-time Bidding
  • Private Marketplace
  • Contextual Targeting
  • Retargeting
  • AI Optimization
  • Creative Management
  • Brand Safety and Fraud Protection

Learn more about MediaMath TerminalOne Marketing OS™ features.

MediaMath TerminalOne Marketing OS™ provides a custom pricing for their software.

Learn more about MediaMath TerminalOne Marketing OS™ pricing.

No, MediaMath TerminalOne Marketing OS™ does not offer a free plan.

Learn more about MediaMath TerminalOne Marketing OS™ pricing.

No, MediaMath TerminalOne Marketing OS™ does not provide API.

Ask the Community View Community

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MediaMath TerminalOne Marketing OS™ Reviews

OVERALL RATING
3.9
Based on 232 Rating(s)
Rating Distribution
  • 145
  • 62
  • 25
  • 0
  • 0
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User in Marketing and AdvertisingSource : g2crowd.com
(Reviewed on 15 November 2019)
"Great easy to navigate tool"

What do you like best?

Simple to navigate around the tool. The left hand bar makes it easy to filter through campaigns, audiences and reporting.

What do you dislike?

Would be good to be able to group campaigns and strategies and see an overall campaign performance regardless of whether done via PMP or if set up as a separate campaign. This would help to make the campaign page cleaner and easier to locate and interpret results

Recommendations to others considering the product:

Worth having a conversation with mediamath team to understand potential opportunities for your business

What problems are you solving with the product? What benefits have you realized?

We are still expanding how we use mediamath but we are starting to explore the programmatic benefits in greater detail. I expect us to work more closely with mediamath on this in 2020

...more
User in Marketing and AdvertisingSource : g2crowd.com
(Reviewed on 09 October 2019)
"Great customer service"

What do you like best?

Their account managers are quick to respond to my team's emails. Their knowledge on marketing, tracking, and analytics have helped my campaigns grow.

What do you dislike?

There is so much to learn. These skills and toggles on T1 would immensely help my self-service campaigns if I knew them.

What problems are you solving with the product? What benefits have you realized?

I've been able to directly track the most specific and unique types of conversions of my campaigns with their event pixels. These pixels are easy to pull and implement to websites, creatives, and anything you want to track.

...more
Agency in Public Relations and CommunicationsSource : g2crowd.com
(Reviewed on 01 October 2019)
"Experience with Mediamath T1"

What do you like best?

The most interesting features on my opinion are those about insights and data, including qubole features

What do you dislike?

Poor possibilities of targeting. According to the geo your campaign may not serve even if you put no restrictive tageting on it

What problems are you solving with the product? What benefits have you realized?

Deliver programmatic campaigns

Activating Data

Running insights

Troubleshooting

...more
Source : g2crowd.com
(Reviewed on 17 April 2019)
"Regular T1 user - mostly DMP side"

What do you like best?

The platform is clear and easy to navigate around. There are lots of tips, knowledge and support available.

What do you dislike?

On the DSP side making possible campaign problems more identifiable by notifying you. Sometimes would have to investigate a problem and its time consuming.

What problems are you solving with the product? What benefits have you realized?

I am using T1 as a DMP in order top provide analysis to advertising campaigns ran through T1 and other platforms. Able to customise pixels / audiences and provide granular insights using T1.

...more
Agency in Marketing and AdvertisingSource : g2crowd.com
(Reviewed on 17 April 2019)
"the DSP, DMP, DMC full package "

What do you like best?

MediaMath T1 is extremely useful for organising audiences for deep learnings and activation. We can build and analyse bespoke audiences and seamlessly activate them within the DSP to give a full funnel omnichannel approach.

What do you dislike?

The user interface has long since been less than intuitive and it can often be frustrating for traders to set up a campaign. A specific example could be the click and drag function within contextual marketing tab, and the inability to activate the campaign if certain "Exclude" or "safe from" IAS segments are not activated. The wording within these are very difficult to see and a data callout is needed (be better if it wasn't)

Recommendations to others considering the product:

Can be used in parallel to DV360/Tradedesk/.... etc for adding quality audience insights and targeting options if you have a large portfolio of campaigns running in other platforms. You may then move campaign activation into T1 as you see appropriate.

What problems are you solving with the product? What benefits have you realized?

We are helping advertisers understand who their customers are and what steps they take along the way to a conversion. Partnering Audience segments with custom queries in the data mining console we can make more granular assumptions about how a customer interacts with a product or creative and pass these learnings on to our clients

...more
User in InternetSource : g2crowd.com
(Reviewed on 17 April 2019)
"Omni channel DSP"

What do you like best?

- Easy interface

- Transparency

- Custom integration

What do you dislike?

- High Tech fee

- Lack of curated supply (esp. India)

- Delayed competitive market features

Recommendations to others considering the product:

- Transparency

- Control over media

What problems are you solving with the product? What benefits have you realized?

- Display and video marketers business outcomes

- ROI/CPA/CPC and other metrics optimization

...more
Industry Analyst / Tech Writer in Marketing and AdvertisingSource : g2crowd.com
(Reviewed on 17 April 2019)
"Regular T1 user - mostly DMP side"

What do you like best?

The platform is clear and easy to navigate around. There are lots of tips, knowledge and support available.

What do you dislike?

On the DSP side making possible campaign problems more identifiable by notifying you. Sometimes would have to investigate a problem and its time consuming.

What problems are you solving with the product? What benefits have you realized?

I am using T1 as a DMP in order top provide analysis to advertising campaigns ran through T1 and other platforms. Able to customise pixels / audiences and provide granular insights using T1.

...more
Source : g2crowd.com
(Reviewed on 17 April 2019)
"the DSP, DMP, DMC full package "

What do you like best?

MediaMath T1 is extremely useful for organising audiences for deep learnings and activation. We can build and analyse bespoke audiences and seamlessly activate them within the DSP to give a full funnel omnichannel approach.

What do you dislike?

The user interface has long since been less than intuitive and it can often be frustrating for traders to set up a campaign. A specific example could be the click and drag function within contextual marketing tab, and the inability to activate the campaign if certain "Exclude" or "safe from" IAS segments are not activated. The wording within these are very difficult to see and a data callout is needed (be better if it wasn't

Recommendations to others considering the product:

Can be used in parallel to DV360/Tradedesk/.... etc for adding quality audience insights and targeting options if you have a large portfolio of campaigns running in other platforms. You may then move campaign activation into T1 as you see appropriate.

What problems are you solving with the product? What benefits have you realized?

We are helping advertisers understand who their customers are and what steps they take along the way to a conversion. Partnering Audience segments with custom queries in the data mining console we can make more granular assumptions about how a customer interacts with a product or creative and pass these learnings on to our clients

...more
Source : g2crowd.com
(Reviewed on 17 April 2019)
"Omni channel DSP"

What do you like best?

- Easy interface

- Transparency

- Custom integration

What do you dislike?

- High Tech fee

- Lack of curated supply (esp. India

- Delayed competitive market features

Recommendations to others considering the product:

- Transparency

- Control over media

What problems are you solving with the product? What benefits have you realized?

- Display and video marketers business outcomes

- ROI/CPA/CPC and other metrics optimization

...more
User in PharmaceuticalsSource : g2crowd.com
(Reviewed on 09 April 2019)
"Strength in Numbers"

What do you like best?

Enable clients to unlock the full potential of programmatic with talent and expertise. Educate, engage and empower the new generation of digital marketing professionals.

What do you dislike?

Difficult to navigate through, especially for those who are new to this program. Also has some premium features, so not everything is available.

Recommendations to others considering the product:

Look at the other brands who are using this and articles that talk about this to determine if this is right for your company.

What problems are you solving with the product? What benefits have you realized?

Engage your customers across all devices, Measure the impact of your marketing, Use your data better

...more
Read All Reviews