MediaMath’s TerminalOne Marketing OS™ activates data, automates execution, and optimizes interactions across all addressable media – delivering greater performance, transparency, and control to all marketers and a better experience to every consumer. Their technology determines in real-time how to best support marketers’ goals so they deliver better outcomes for their businesses and personalized experiences for their customers.
|Support||Online||Customer Type||Large Enterprises Medium Business Small Business|
|API||NA||Location / Phone Number||New York, United States|
|Deployment||SaaS/Web/Cloud||Category||Demand Side Platform (DSP)|
Contact the Vendor for Detailed Pricing Information
Disclaimer: The pricing details were last updated on 05/06/2019 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.
The platform is clear and easy to navigate around. There are lots of tips, knowledge and support available.
On the DSP side making possible campaign problems more identifiable by notifying you. Sometimes would have to investigate a problem and its time consuming.
I am using T1 as a DMP in order top provide analysis to advertising campaigns ran through T1 and other platforms. Able to customise pixels / audiences and provide granular insights using T1.
MediaMath T1 is extremely useful for organising audiences for deep learnings and activation. We can build and analyse bespoke audiences and seamlessly activate them within the DSP to give a full funnel omnichannel approach.
The user interface has long since been less than intuitive and it can often be frustrating for traders to set up a campaign. A specific example could be the click and drag function within contextual marketing tab, and the inability to activate the campaign if certain "Exclude" or "safe from" IAS segments are not activated. The wording within these are very difficult to see and a data callout is needed (be better if it wasn't)
Can be used in parallel to DV360/Tradedesk/.... etc for adding quality audience insights and targeting options if you have a large portfolio of campaigns running in other platforms. You may then move campaign activation into T1 as you see appropriate.
We are helping advertisers understand who their customers are and what steps they take along the way to a conversion. Partnering Audience segments with custom queries in the data mining console we can make more granular assumptions about how a customer interacts with a product or creative and pass these learnings on to our clients
- Easy interface
- Custom integration
- High Tech fee
- Lack of curated supply (esp. India)
- Delayed competitive market features
- Control over media
- Display and video marketers business outcomes
- ROI/CPA/CPC and other metrics optimization
Enable clients to unlock the full potential of programmatic with talent and expertise. Educate, engage and empower the new generation of digital marketing professionals.
Difficult to navigate through, especially for those who are new to this program. Also has some premium features, so not everything is available.
Look at the other brands who are using this and articles that talk about this to determine if this is right for your company.
Engage your customers across all devices, Measure the impact of your marketing, Use your data better
The ability to create bespoke segments and see the audience size instantly
Reporting is difficult and not user friendly. Also the viewability is terrible.
USe all the knowledge portal training, use third party viewability verification
We use the DMP which has allowed us to push more segments through to other platforms.
The DMP on-boarding is relatively straightforward, and capturing U variables and extra data points is easy to configure in T1. The templated reports also allow you to easily roll insight packages out across different advertisers.
The insight dashboard doesn't have as much customization as we would like, and mapping audiences to other DSP's except T1 has been tricky.
Ensure the users managing the DMP are upskilled in running custom queries and managing data onboarding
We have been able to offer very granular insight's on the back of campaigns or clients 1st party data after on-boarding these into the T1 DMP.
MediaMath is a solid DSP for programmatic buying and audience retargeting. The UI is easy to use.
Pricing is high. The winning bids are more expensive relative to other DSP's.
MediaMath allows for publishers and marketers to store audience segments and retarget them by buying inventory programmatically.
I especially like the usability at Media Math. Many apps support the user in important functions. You can duplicate the campaigns and have access to all major SSPs and data providers.
It's a pity that you can not integrate different data providers into one strategy without upsetting them. In addition, we have a few alternatives in Brand Safety, for example. It would be great if more private deals are published on Media Math without contacting a direct publisher.
Considerations to others considering the product
The usability of Media Math is very successful.
In the near future, we want to gradually swap all Media Math campaigns and scale our spend. RTB is the future, as our customers have realized.
We really like using for our programmatic ads. It has shown to be very informative and successful
We need to understand the analytics more to impact our ads. We are working on this.
Our digital marketing efforts have improved and we are optimizing more.