Home/Demand Side Platform (DSP)/MediaMath TerminalOne Marketing OS™
Updated on: September 15, 2019
What is MediaMath TerminalOne Marketing OS™ ?
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MediaMath TerminalOne Marketing OS™ - Demand Side Platform (DSP) : SaaSworthy.com
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MediaMath TerminalOne Marketing OS™

Leading the movement to revolutionize traditional marketing
(120 Ratings) Write Review

MediaMath’s TerminalOne Marketing OS™ activates data, automates execution, and optimizes interactions across all addressable media – delivering greater performance, transparency, and control to all marketers and a better experience to every consumer. Their technology determines in real-time how to best support marketers’ goals so they deliver better outcomes for their businesses and personalized experiences for their customers.

MediaMath TerminalOne Marketing OS™ Features Show All Features

MediaMath TerminalOne Marketing OS™ Technical details

Support Online Customer Type Large Enterprises Medium Business Small Business
API NA Contact New York, United States
Deployment SaaS/Web/Cloud Category Demand Side Platform (DSP)

MediaMath TerminalOne Marketing OS™ Pricing

Pricing ModelQuotation Based
How much does MediaMath TerminalOne Marketing OS™ cost ?
MediaMath TerminalOne Marketing OS™ provides a custom pricing for their software.
Custom Plan
Custom

Features

  • AI Optimization
  • Audience Targeting
  • Brand Safety and Fraud Protection
  • Budget Management
  • Contextual Targeting
  • Creative Management
  • Omnichannel Campaign Management
  • Private Marketplace
  • Real-time Bidding
  • Reporting
  • Retargeting

Contact the Vendor for Detailed Pricing Information

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Disclaimer: The pricing details were last updated on 05/06/2019 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

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MediaMath TerminalOne Marketing OS™ Reviews

OVERALL RATING
3.9
Based on 120 Rating(s)
Rating Distribution
  • 77
  • 31
  • 12
  • 0
  • 0
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Source : g2crowd.com
(Reviewed on 16 April 2019)
"Regular T1 user - mostly DMP side"

What do you like best?

The platform is clear and easy to navigate around. There are lots of tips, knowledge and support available.

What do you dislike?

On the DSP side making possible campaign problems more identifiable by notifying you. Sometimes would have to investigate a problem and its time consuming.

What problems are you solving with the product? What benefits have you realized?

I am using T1 as a DMP in order top provide analysis to advertising campaigns ran through T1 and other platforms. Able to customise pixels / audiences and provide granular insights using T1.

...more
Source : g2crowd.com
(Reviewed on 16 April 2019)
"the DSP, DMP, DMC full package "

What do you like best?

MediaMath T1 is extremely useful for organising audiences for deep learnings and activation. We can build and analyse bespoke audiences and seamlessly activate them within the DSP to give a full funnel omnichannel approach.

What do you dislike?

The user interface has long since been less than intuitive and it can often be frustrating for traders to set up a campaign. A specific example could be the click and drag function within contextual marketing tab, and the inability to activate the campaign if certain "Exclude" or "safe from" IAS segments are not activated. The wording within these are very difficult to see and a data callout is needed (be better if it wasn't)

Recommendations to others considering the product:

Can be used in parallel to DV360/Tradedesk/.... etc for adding quality audience insights and targeting options if you have a large portfolio of campaigns running in other platforms. You may then move campaign activation into T1 as you see appropriate.

What problems are you solving with the product? What benefits have you realized?

We are helping advertisers understand who their customers are and what steps they take along the way to a conversion. Partnering Audience segments with custom queries in the data mining console we can make more granular assumptions about how a customer interacts with a product or creative and pass these learnings on to our clients

...more
Source : g2crowd.com
(Reviewed on 16 April 2019)
"Omni channel DSP"

What do you like best?

- Easy interface

- Transparency

- Custom integration

What do you dislike?

- High Tech fee

- Lack of curated supply (esp. India)

- Delayed competitive market features

Recommendations to others considering the product:

- Transparency

- Control over media

What problems are you solving with the product? What benefits have you realized?

- Display and video marketers business outcomes

- ROI/CPA/CPC and other metrics optimization

...more
Source : g2crowd.com
(Reviewed on 08 April 2019)
"Strength in Numbers"

What do you like best?

Enable clients to unlock the full potential of programmatic with talent and expertise. Educate, engage and empower the new generation of digital marketing professionals.

What do you dislike?

Difficult to navigate through, especially for those who are new to this program. Also has some premium features, so not everything is available.

Recommendations to others considering the product:

Look at the other brands who are using this and articles that talk about this to determine if this is right for your company.

What problems are you solving with the product? What benefits have you realized?

Engage your customers across all devices, Measure the impact of your marketing, Use your data better

...more
Source : g2crowd.com
(Reviewed on 04 April 2019)
"Limited in its capabilites"

What do you like best?

The ability to create bespoke segments and see the audience size instantly

What do you dislike?

Reporting is difficult and not user friendly. Also the viewability is terrible.

Recommendations to others considering the product:

USe all the knowledge portal training, use third party viewability verification

What problems are you solving with the product? What benefits have you realized?

We use the DMP which has allowed us to push more segments through to other platforms.

...more
Source : g2crowd.com
(Reviewed on 02 April 2019)
"Effective way of managing and executing audiences via the DMP / DSP"

What do you like best?

The DMP on-boarding is relatively straightforward, and capturing U variables and extra data points is easy to configure in T1. The templated reports also allow you to easily roll insight packages out across different advertisers.

What do you dislike?

The insight dashboard doesn't have as much customization as we would like, and mapping audiences to other DSP's except T1 has been tricky.

Recommendations to others considering the product:

Ensure the users managing the DMP are upskilled in running custom queries and managing data onboarding

What problems are you solving with the product? What benefits have you realized?

We have been able to offer very granular insight's on the back of campaigns or clients 1st party data after on-boarding these into the T1 DMP.

...more
Source : g2crowd.com
(Reviewed on 01 April 2019)
"Audience Retargeting"

What do you like best?

MediaMath is a solid DSP for programmatic buying and audience retargeting. The UI is easy to use.

What do you dislike?

Pricing is high. The winning bids are more expensive relative to other DSP's.

What problems are you solving with the product? What benefits have you realized?

MediaMath allows for publishers and marketers to store audience segments and retarget them by buying inventory programmatically.

...more
Source : g2crowd.com
(Reviewed on 20 December 2018)
"We use Media Math as the main DSP for Campaign Scouting"

What do you like best?

I especially like the usability at Media Math. Many apps support the user in important functions. You can duplicate the campaigns and have access to all major SSPs and data providers.

What do you dislike?

It's a pity that you can not integrate different data providers into one strategy without upsetting them. In addition, we have a few alternatives in Brand Safety, for example. It would be great if more private deals are published on Media Math without contacting a direct publisher.

Considerations to others considering the product

The usability of Media Math is very successful.

What problems are you solving with the product? What benefits have you realized?

In the near future, we want to gradually swap all Media Math campaigns and scale our spend. RTB is the future, as our customers have realized.

...more
Source : g2crowd.com
(Reviewed on 06 December 2018)
"MediaMath"

What do you like best?

We really like using for our programmatic ads. It has shown to be very informative and successful

What do you dislike?

We need to understand the analytics more to impact our ads. We are working on this.

What problems are you solving with the product? What benefits have you realized?

Our digital marketing efforts have improved and we are optimizing more.

...more
Source : g2crowd.com
(Reviewed on 03 December 2018)
"Great UX"

...more
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