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Kissmetrics Reviews

User Rating

4.4/5 (Based on 191 Ratings)

Rating Distribution

  • Excellent

    51.8%
  • Very Good

    37.7%
  • Average

    6.8%
  • Poor

    0.5%
  • Terrible

    3.1%

User Sentiments

In-depth Customer Behavior Analysis, Detailed Funnel Reporting, Effective A/B Testing, Extensive Integrations

Steep Learning Curve, Slow Report Loading Times, Limited Data Export Options, Complex Setup Process

Do You Use Kissmetrics?

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Review Summary

Overall, users laud Kissmetrics for its robust analytics capabilities, user-friendly interface, and excellent customer support. They appreciate its ability to track customer behavior, measure marketing campaign effectiveness, and provide valuable insights to improve decision-making. However, some users have expressed concerns about its pricing structure, the complexity of certain features, and occasional technical glitches. Additionally, a few users have mentioned that the platform can be overwhelming for those new to analytics.

Pros

  • Provides indepth customer journey analytics to identify opportunities for improvement.
  • Offers robust segmentation and cohort analysis capabilities for targeted marketing.

Cons

  • Can be complex to set up and requires technical expertise.
  • Limited integration options with other software systems.

AI-Generated from the text of User Reviews

Reviews
MA

Matt A

July 19, 2023 Source: G2.com
"Excellent Human Behavior Analytics Platform with In-depth Insights"
What do you like best about Kissmetrics?

I've been using Kissmetrics for about a year now, and it has considerably transformed how we analyze and interpret our customer data.

Features:

Kissmetrics shines when it comes to its features. The ability to track, analyze, and segment our customers' online behavior is unrivaled. It's also extremely helpful that Kissmetrics allows us to integrate data from multiple platforms, making it a one-stop shop for all our analytics needs. The funnel and cohort analyses provide invaluable insights into our customers' journey and behaviors, helping us make informed decisions to improve our marketing strategies.

Ease of use:

Kissmetrics comes with great onboarding support to help get start. This is especially great for those not well-versed in data analytics. The interface and capabilities are super simple and now has become an indispensable tool. The platform is well-designed, and the various charts and visualizations make it easier to understand complex data.

Customer service:

The customer service team at Kissmetrics is prompt and helpful. Whenever we've had issues or needed clarification, their team was quick to respond and resolve our concerns.

Value for your money:

Kissmetrics definitely is the best value for your money compared to its competition. We have tried other solutions but Kissmetrics has become a team favorite in terms of cost and usage.

Room for Improvement:

I would like to see new features coming out like AI and Heatmaps which was told to me that it is in the works so will be getting most of the product.

Overall, I would highly recommend Kissmetrics to any business seeking an in-depth understanding of their customers' behavior. It's a powerful tool that, when used correctly, can have a significant impact on your business's marketing efforts and, consequently, its success.

What do you dislike about Kissmetrics?

The only problem we ran into with Kissmetrics was that sometimes the data analysis would take about 10-20 minutes. This also depends on how big your report range is or the type of report we are running. Sometimes we run Yearly ones and those are the ones that take a bit longer. I have brought this up with their support and sounds like they are making improvements to speed up longer range reports. Other than that no issues.

What problems is Kissmetrics solving and how is that benefiting you?

The primary problem that Kissmetrics solves for us is the ability to understand our customers' behavior at a granular level. Before Kissmetrics, we were limited to surface-level analytics, which didn't provide us enough information to make informed decisions. We were essentially making marketing decisions in the dark.

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ES

Evan S

April 28, 2023 Source: G2.com
"Amazing Analytics Experience"
What do you like best about Kissmetrics?

Kissmetrics is leaps and bounds above Google Analytics -- we use it to track all of our website visitors and collect data on behaviors. They also have great customer service and would def recommend

What do you dislike about Kissmetrics?

Sometimes the data can be slower to load when we have a ton of events to load but nothing too bad

What problems is Kissmetrics solving and how is that benefiting you?

Kissmetrics tracks all of our user and product data across multiple channels and puts them onto awesome dashboards that we can use

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BE

Brian E

February 16, 2023 Source: G2.com
"A metrics and analytics solution to drive growth for any organization"
What do you like best about Kissmetrics?

It's a tracking and analytics tool that has been well-liked within my organization; it allows us to understand how users interact with our products and services. I love the ability it has to track individual users throughout the journey, from first visit to conversion; this allows us to see how key metrics such as time-on-site and several visits evolve and take the necessary steps to improve the user experience; it also has a variety of valuable reports and visualizations to identify patterns and trends in user interaction with our site. Another great attraction of Kissmetrics is its integration with marketing and analytics tools; this is very useful for having a panoramic view of our marketing strategy and its results.

What do you dislike about Kissmetrics?

First of all, although it is an intuitive tool, it has a learning curve for users who are not so familiar with other tracking and analytics solutions, and on the other hand, the configuration and customization of the tool are a bit complex; it is something that could demand more time and effort to get the results you want.

What problems is Kissmetrics solving and how is that benefiting you?

Kissmetrics has many features that have benefited the organization from the moment we implemented it. It has a focus on metrics tracking that has been useful for our marketing and product teams to make decisions to seek to optimize the user experience; the reports are fantastic and have significantly helped us identify patterns and trends in user interaction with our site, for example, the conversion funnels reports allow us to remember what drives users to abandon purchase processes and the cohort reports will enable us to have a visualization of how users interact with our product over time.

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KA

Keyla A

August 25, 2022 Source: G2.com
"The most effective way to research your company's marketing"
What do you like best about Kissmetrics?

I like being able to monitor my company's marketing by conducting a geographic study of consumer behavior concerning services, including which services are the most viewed, which are the best sellers, and what people's criteria are for these things. Kissmetrics is significantly better than competitors in terms of quality, and I like that I can quickly analyze the data and use it to identify important information in statistical distribution frequencies. Kissmetrics has an amazing user interface that makes everything simple to visualize.

What do you dislike about Kissmetrics?

One thing I don't like is that they charge extra for simple services, lack qualified support staff to handle all customer inquiries, and sometimes take a long time to respond to requests for information.

What problems is Kissmetrics solving and how is that benefiting you?

The main objective of Kissmetrics in the company is to promote the examination of data in volume before making any decision. It has involved statistical data with qualified management levels. The result of all its development is seen in intelligence as it modifies management procedures. I use it to research my company's monthly and annual Internet revenue, best-selling services and customer reviews to improve the quality of my offerings. Since I started using this platform, my sales have increased dramatically.

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I

Isabel

July 25, 2021 Source: Financesonline.com
KiSSmetrics is so cool!

PROS: There is so much to like about KISSmetrics, and I think appearance is the most improtant one. The software's interface is so neat and clean, that there is no way to mess up or to get confused. Even so, the support team is attentive to answer all possible questions, and they do it immediately. They provide you with amazing reports which solve almost 90% of all questions, while the rest can be implicitly understood by paying slightly more attention. Being able to draft my own reports and to follow everybody's performance on a single timeline is invaluable for my work, and I rely almost entirely on live tracking. Being as busy as I am, KISSmetrics is absolutely indispensable to me.

CONS: I'm mostly concerned about time, it takes me ages to perform certain actions. Some of the pages load too slow, and generatging reports is even impossible. It gets especially annoying when the dropdown menu freezes, and you have to wait to select your event or property. Still, I understand the amount of information the program is dealing with, so I've learnt to work this way, I don't really mind (unless it is the People Search page, that one takes ages for real!).

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G

Geraldine

June 24, 2021 Source: Financesonline.com
Insight, plenty of it

PROS: My favorite thing is the interface, I really find it beautiful and easy to navigate. It was a total turnover from dull and complex analytic platforms, with too much information and absolutely no chance to find what you're looking for. Even Google Analytics, that is theoretically the most powerful analytic tool, can be a real nightmare to beginners and intermediate users. Once there, one easily starts wondering whether functionality was really worth the sacrifice. KM, on the other hand, is extremely simple, which I honestly didn't expect from a program that allows individual user tracking. I am not investing any special efforts, and I still manage to discover what each user is doing, where he is logging in from, what he is visiting, and which conversions he is performing. I mean, the entire path is at my fingertips.

CONS: Tracking new users is easier than tracking returing ones, I guess that's a bit of an issue. At the same time, I believe they are working to solve it, and that they are planning to automate events a bit more in future, something similar to Hubspot, for instance. However, those are just convenience issues, I don't really have a problem when using the software.

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JM

Jayish M

January 22, 2021 Source: G2.com
"Great took to understand in depth your site."
What do you like best about Kissmetrics?

All the report types and the great support provided by their team.

What do you dislike about Kissmetrics?

The reports that cant be automatized to be sent automatically via emails.

Recommendations to others considering Kissmetrics:

You will not regret it, if you want to really understand in detail, what is going on in with the site.

What problems is Kissmetrics solving and how is that benefiting you?

Understanding if customers use the enhancements being developed. Also to be able to have basic KPI to see sites health.

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J

Josh

January 18, 2021 Source: Financesonline.com
Great analytics and information about our marketing campaigns

PROS: There are lot of analytics tools and dashboards available, and we cannot focus on simplicity and usefulness so we can define own web-based business goals. Thnakfully, Kissmetrics it is not full with information, but it provides you with realistic and honest results of your marketing campaigns.

CONS: There is nothing I can think of.

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YG

Yozune G

September 1, 2020 Source: G2.com
"It´s a great tool to analyse events and create automated dashboards"
What do you like best about Kissmetrics?

its very practical and easy to use, I love personalized reports

What do you dislike about Kissmetrics?

plans have limited number of event counts, and upgrading is expensive

What problems is Kissmetrics solving and how is that benefiting you?

funnel

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LM

Lingard M

February 8, 2019 Source: G2.com
""Incredible item that is continually being refreshed""
What do you like best about Kissmetrics?

The item is straightforward. It gives me the information I need and is genuinely quick at doing as such! It has a wide scope of what it can do and break down - which is decent. Over the business we use it for alot of various things between A/B testing and populace analysis.The Funnel and Activity reports are by a long shot the most helpful. The Metrics highlight is helpful in its effortlessness. I've likewise come to depend on People Search while investigating non-related business issues.

What do you dislike about Kissmetrics?

I feel like the interface could be more easy to use. It takes some seeking to discover what you're searching for - and they're continually changing the manner in which the UI works.

Recommendations to others considering Kissmetrics:

It's an incredible beginning stage before hopping on board to Intercom or Drift or another talk framework. It's incredibly straightforward, you can modify the style and shading and you can lead buyers down a path.Take time to set up right occasions and properties and ensure everybody recognizes what they are. It can get befuddling when a few groups are utilizing the item and setting up properties and occasions. Having something like an ace record that has all these in them is valuable.

What problems is Kissmetrics solving and how is that benefiting you?

I am taking care of the issue of transformation and every minute of every day administration. All locales these days are utilizing an innovation that enables the customer to feel like they are being overhauled regardless of whether there is nobody accessible or working. An advantage I've understood is many individuals permit the spring up to lead them directly from the landing page which makes them take a gander at the tributes which manufactures your believability and aides convert.Identifying the strategies that best proselyte our trialiers to repeating individuals has been the greatest shelter and worth the venture alone.

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