Kissmetrics Reviews

User Rating

4.4/5 (Based on 167 Ratings)

Rating Distribution

Excellent
53.3%
Very Good
35.9%
Average
7.2%
Poor
0.6%
Terrible
3%

User Sentiments

In-depth Customer Behavior Analysis, Detailed Funnel Reporting, Effective A/B Testing, Extensive Integrations

Steep Learning Curve, Slow Report Loading Times, Limited Data Export Options, Complex Setup Process

Do You Use Kissmetrics?

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Review Summary

Overall, users laud Kissmetrics for its robust analytics capabilities, user-friendly interface, and excellent customer support. They appreciate its ability to track customer behavior, measure marketing campaign effectiveness, and provide valuable insights to improve decision-making. However, some users have expressed concerns about its pricing structure, the complexity of certain features, and occasional technical glitches. Additionally, a few users have mentioned that the platform can be overwhelming for those new to analytics.

Pros

Provides indepth customer journey analytics to identify opportunities for improvement.
Offers robust segmentation and cohort analysis capabilities for targeted marketing.

Cons

Can be complex to set up and requires technical expertise.
Limited integration options with other software systems.

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Reviews

Matt A

July 19, 2023 Source: G2.com

Excellent Human Behavior Analytics Platform with In-depth Insights

What do you like best about Kissmetrics?

I've been using Kissmetrics for about a year now, and it has considerably transformed how we analyze and interpret our customer data.

What do you dislike about Kissmetrics?

Recommendations to others considering Kissmetrics?

Features:

What problems is Kissmetrics solving and how is that benefiting you?

Kissmetrics shines when it comes to its features. The ability to track, analyze, and segment our customers' online behavior is unrivaled. It's also extremely helpful that Kissmetrics allows us to integrate data from multiple platforms, making it a one-stop shop for all our analytics needs. The funnel and cohort analyses provide invaluable insights into our customers' journey and behaviors, helping us make informed decisions to improve our marketing strategies.

Evan S

April 28, 2023 Source: G2.com

Amazing Analytics Experience

What do you like best about Kissmetrics?

Kissmetrics is leaps and bounds above Google Analytics -- we use it to track all of our website visitors and collect data on behaviors. They also have great customer service and would def recommend

What do you dislike about Kissmetrics?

Sometimes the data can be slower to load when we have a ton of events to load but nothing too bad

What problems is Kissmetrics solving and how is that benefiting you?

Kissmetrics tracks all of our user and product data across multiple channels and puts them onto awesome dashboards that we can use

Eric M

April 19, 2023 Source: G2.com

Timely web data analytics for favorable decision making

What do you like best about Kissmetrics?

Kissmetrics has many qualities that have been positive for our organization, most notably secure web data analytics and tracking customers, content and social media submissions quickly from our desktops and mobiles. It is a straightforward installation tool; it has taken us a few minutes and allows us to enjoy excellent visualization and customization options. What I liked the most is that it provides safely and reliably a large amount of data and information that allows us to control better what we need to perform as analysts; we use it to make decisions based on data, and in my opinion, we are happy with the results we have obtained.

What do you dislike about Kissmetrics?

It is not an intuitive or easy-to-use tool; it takes a little time to adapt and master the proposed learning curve. Likewise, we have found it challenging to summarize data and make integrations with third-party tools.

What problems is Kissmetrics solving and how is that benefiting you?

The main benefit we have obtained with Kissmetrics has been robust data analysis. It has provided our work team with valuable solutions to improve the web experience and effectively track leads, content and presentations on social networks. Other features we have found interesting have been visitor metrics and obtaining campaign statistics. Kissmetrics has helped us solve problems and streamline digital marketing tasks extraordinarily, benefiting the entire organization's overall growth and web presence.

Brian E

February 16, 2023 Source: G2.com

A metrics and analytics solution to drive growth for any organization

What do you like best about Kissmetrics?

It's a tracking and analytics tool that has been well-liked within my organization; it allows us to understand how users interact with our products and services. I love the ability it has to track individual users throughout the journey, from first visit to conversion; this allows us to see how key metrics such as time-on-site and several visits evolve and take the necessary steps to improve the user experience; it also has a variety of valuable reports and visualizations to identify patterns and trends in user interaction with our site. Another great attraction of Kissmetrics is its integration with marketing and analytics tools; this is very useful for having a panoramic view of our marketing strategy and its results.

What do you dislike about Kissmetrics?

First of all, although it is an intuitive tool, it has a learning curve for users who are not so familiar with other tracking and analytics solutions, and on the other hand, the configuration and customization of the tool are a bit complex; it is something that could demand more time and effort to get the results you want.

What problems is Kissmetrics solving and how is that benefiting you?

Kissmetrics has many features that have benefited the organization from the moment we implemented it. It has a focus on metrics tracking that has been useful for our marketing and product teams to make decisions to seek to optimize the user experience; the reports are fantastic and have significantly helped us identify patterns and trends in user interaction with our site, for example, the conversion funnels reports allow us to remember what drives users to abandon purchase processes and the cohort reports will enable us to have a visualization of how users interact with our product over time.

Hayden J

November 24, 2022 Source: G2.com

It's excellent with accuracy in data collection and analysis

What do you like best about Kissmetrics?

Kissmetrics suits my way of working very well because it is easy to use, has fantastic support and has an excellent platform for ongoing data analysis, all of which I find very useful. It's easy to operate and provides quick access to a wealth of valuable tools for researching, discovering and solving problems in the enterprise and beyond. It loads quickly, offers powerful search tools, provides revealing data in a clear format, and generates digestible reports that can be studied effortlessly. In the years I have used it, it has become quite robust, and its many enhancements have been tremendously helpful and impressive.

What do you dislike about Kissmetrics?

There seem to be software issues inside that cause it to run slowly and even crash.

What problems is Kissmetrics solving and how is that benefiting you?

Data management focuses entirely on the ever-changing nature of day-to-day operations and, as such, is very efficient and has provided a great strength that has spanned many progressive analytical scenarios. I am relieved that we have finally established a set of guidelines that the corporation can rely on for this service. I am completely satisfied every time I use Kissmetrics, and I have no doubt you will be too. Secure data management.

Keyla A

August 25, 2022 Source: G2.com

The most effective way to research your company's marketing

What do you like best about Kissmetrics?

I like being able to monitor my company's marketing by conducting a geographic study of consumer behavior concerning services, including which services are the most viewed, which are the best sellers, and what people's criteria are for these things. Kissmetrics is significantly better than competitors in terms of quality, and I like that I can quickly analyze the data and use it to identify important information in statistical distribution frequencies. Kissmetrics has an amazing user interface that makes everything simple to visualize.

What do you dislike about Kissmetrics?

One thing I don't like is that they charge extra for simple services, lack qualified support staff to handle all customer inquiries, and sometimes take a long time to respond to requests for information.

What problems is Kissmetrics solving and how is that benefiting you?

The main objective of Kissmetrics in the company is to promote the examination of data in volume before making any decision. It has involved statistical data with qualified management levels. The result of all its development is seen in intelligence as it modifies management procedures. I use it to research my company's monthly and annual Internet revenue, best-selling services and customer reviews to improve the quality of my offerings. Since I started using this platform, my sales have increased dramatically.

Adam A

January 12, 2022 Source: G2.com

Indispensable for Larger Organizations

What do you like best about Kissmetrics?

If you're selling three or four items a month, Kissmetrics may not be for you. However, if you are the owner of a midsized business (wth a solid IT department!) this is an excellent solution that should cover most of your needs. All of that aside, I like Kissmetric's personal touch. You're seeing people doing things, not just numbers (as opposed to Google analytics).

What do you dislike about Kissmetrics?

Kissmetrics is not a walk in the park to set up. If you are not tech-savvy or have a dedicated staff member with IT skills, please reconsider your decision. It's a not tool, but I'm not sure I would hire a new employee just to install and maintain it. My colleagues have told me it has some limitations when it comes to aggregated data. It served our purpose, in any case.

Recommendations to others considering Kissmetrics?

Carve out a decent chunk of time to configure Kissmetrics.

What problems is Kissmetrics solving and how is that benefiting you?

I was consulting for a supplement store. Our primary objective was to identify bottlenecks to our conversion rates (because many customers, if they encounter a technical issue, will not bother to contact the webmaster). We were able to figure out which types of customers were the most likely to complete their purchase and which were not (as well as why).

Isabel

July 25, 2021 Source: Financesonline.com

KiSSmetrics is so cool!

PROS: There is so much to like about KISSmetrics, and I think appearance is the most improtant one. The software's interface is so neat and clean, that there is no way to mess up or to get confused. Even so, the support team is attentive to answer all possible questions, and they do it immediately. They provide you with amazing reports which solve almost 90% of all questions, while the rest can be implicitly understood by paying slightly more attention. Being able to draft my own reports and to follow everybody's performance on a single timeline is invaluable for my work, and I rely almost entirely on live tracking. Being as busy as I am, KISSmetrics is absolutely indispensable to me.

CONS: I'm mostly concerned about time, it takes me ages to perform certain actions. Some of the pages load too slow, and generatging reports is even impossible. It gets especially annoying when the dropdown menu freezes, and you have to wait to select your event or property. Still, I understand the amount of information the program is dealing with, so I've learnt to work this way, I don't really mind (unless it is the People Search page, that one takes ages for real!).

Geraldine

June 24, 2021 Source: Financesonline.com

Insight, plenty of it

PROS: My favorite thing is the interface, I really find it beautiful and easy to navigate. It was a total turnover from dull and complex analytic platforms, with too much information and absolutely no chance to find what you're looking for. Even Google Analytics, that is theoretically the most powerful analytic tool, can be a real nightmare to beginners and intermediate users. Once there, one easily starts wondering whether functionality was really worth the sacrifice. KM, on the other hand, is extremely simple, which I honestly didn't expect from a program that allows individual user tracking. I am not investing any special efforts, and I still manage to discover what each user is doing, where he is logging in from, what he is visiting, and which conversions he is performing. I mean, the entire path is at my fingertips.

CONS: Tracking new users is easier than tracking returing ones, I guess that's a bit of an issue. At the same time, I believe they are working to solve it, and that they are planning to automate events a bit more in future, something similar to Hubspot, for instance. However, those are just convenience issues, I don't really have a problem when using the software.

Aritra M

May 18, 2021 Source: G2.com

Kissmetrics Review

What do you like best about Kissmetrics?

Contribution to customer acquistion gradually increasing since it's integration.

What do you dislike about Kissmetrics?

Mapping customer acquisition volumes with customer acquistion cost

Recommendations to others considering Kissmetrics?

ABV of customers acquired through SKU6 is significantly lower than those acquired through other deltas

What problems is Kissmetrics solving and how is that benefiting you?

Frequency fluctuates rapidly

Kissmetrics Reviews

User Rating

Rating Distribution

User Sentiments

Do You Use Kissmetrics?

Review Summary

Pros

Cons

Matt A

Evan S

Eric M

Brian E

Hayden J

Keyla A

Adam A

Isabel

Geraldine

Aritra M

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