Attribution Alternatives and Competitors

Bizible is a B2B marketing attribution and analysis solution that creates a unification between ad and behavioral data, along with machine learning. Thus helping business houses to make the right decisions in the marketing sector. Predictive account engagement scores offered by the platform, enables organizations to prioritize individual accounts and work accordingly. Enterprises can also collaborate the platform with their pre-existing marketing technologies like Salesforce, Marketo, Liveperson, Microsoft Dynamics and more. Full funnel insights offered by the software allows users to get comprehensive credit for their marketing strategies irrespective of the area within the funnel where it is taking place. Moreover, marketing experts using Bizible, can also apply credits to various stages which matters the most within their buying cycle. Ad network integration feature within the solution, allows enterprises to embed granular data views inclusive of ad level performance and keywords. Besides online channels, users can also monitor marketing performance for offline channels as well.

It is a mobile measurement company that gives you better customer insights. It has attribution feature using which you can track all marketing channels to measure your campaigns. Comprehensive in-app analytics tool of this software will help you to discover user behaviours and KPIs in real-time. You can retarget and discover new users and can control your audience segments by using audience builder feature. In addition, it has fraud prevention suite to prevent mobile ad fraud in real-time. This software has highly customizable dashboard which combines the data gathered from multiple platforms and campaigns into a single tool.

Attributer software is a Marketing channel attribution data to automate workflows. The software offers tool to manage campaigns to drive ROI with better decisions to drive growth. It integrates with Salesforce, Zoho CRM, and more. Marketers, Small and Medium companies make use of the software.

TrackMaven is a marketing analytics software that enables users to connect and monitor marketing performance across different channels, which would help them tie details to the bigger picture. The software aims to make data the asset to one’s business via social media platforms, ads, website analytics, content, SEO and traffic, social listening, competitive intelligence, and influencer marketing. One can easily get back to what they love, and use the software to become the reporting and insights team to help one stay focused on sharing their brand’s story. Developers have designed this software in a way, which combines marketing expertise and knowledge with world-class technologies. TrackMaven has widely helped marketers to drive expected results in the simplest manner and that too, without consuming much time. With this application, marketers can boost their ROI by overcoming even difficult situations and decision-making processes. Marketers can draw insights from any online marketing channel, including Facebook, Instagram, Instagram Ads, Google Analytics, YouTube, Linkedin and many more.

Rampmetrics is powerful marketing analytics, attribution, and conversion monitoring software helping businesses perform a thorough analysis and gain actionable insights for improvement. Its expert services are trusted widely by top companies such as Keyedin, Bluehexagon, Communitybrands, XebiaLabs, and many more. This platform delivers a variety of exceptional features that enable marketing teams to replace incomplete reports with comprehensive analytical tools. With an advanced conversion tracking mechanism, marketing teams get access to valuable insights into the initial lead engagement structure and understand prevailing influences that promote seamless customer interaction. Moreover, businesses are also equipped with comprehensive marketing strategies and techniques to measure out essential marketing impact as per convenience. Also, seamless integration with prevailing marketing and sales funnels, help users customize the platform with personal data fields and better execute sales processes as per convenience. Rampmetrics with its easy and intuitive interface turns out to be a convenient platform, which reduces complexity and promotes efficient market growth.

OptiMine Insight collaborates with you to assess the contributions and worth of all campaigns, and then leads you to a media plan that is optimised. It contains the most actionable, detailed measures, guidance, and suggestions across both digital and conventional marketing platforms, at the ad and campaign level. To stay ahead of the competition, it provides continual, quick model changes. Its agile analytic sprints generate long-term lift. It provides bottom-up details, direction, and ideas for ads and campaigns. Even individual keywords are taken into account. It has mobile-friendly dashboards that provide insights using cutting-edge technologies and techniques. It enables team cooperation as well as budgeting scenarios with guidance in order to obtain the best results with your budget. You can measure all of them using OptiMine, regardless of whatever channels you use to record conversions: online, call centres, agents, in-store, channel partners, dealerships, or anywhere else. Additionally, it returns to you aggregated, standardized, and cleaned data for use in your own internal reporting, dashboarding, and analytics system.

Kissmetrics is a futuristic product and marketing analytical tool which helps in monitoring various elements related to the success and growth of an individual business. The solution helps enterprises generate impressive marketing strategies. Organisations can also enhance current marketing practises, track the conversion rates of individual prospects and discover areas where they are losing interest. It helps in making smarter decisions by highlighting adjustments which can bring major profitable impact on the business. The software is capable of detecting visitors percentage, their buying rates along with the time taken in a precise manner. Thus highlighting areas where business can reduce the signup time and accelerate their revenue stream. The software offers engagement metrics like Cohort Analysis and Remarketing, enabling businesses to figure out their big spenders. Detailed reports offered by the software enables organisations to discover the products that are currently on-trend besides monitoring revenue and sales related information differentiated by categories, traffic source, device type and more.

Dreamdata software is a platform used to gain insights with metrics across business channels. The software offers tools like powerful visuals and record customizable attribution models to identify revenue generation. Collaborate to track and identify your customer’s journey in real-time. Measure the ROI with campaigns to automate business workflows. Marketers, Small, Medium companies make use of the software.

Singular software is a platform used to get a complete view of marketing performance and ROI. Manage cross-platform analytics with your ad spend data accurately reported in one place. The software offers Marketing ETL and Mobile Attribution to track and measure the path to conversion across channels. Prevent Fraud and Ad Monetization to analyze ad revenue.

Roivenue is a marketing intelligence suite built to maximize ROI through data-driven attribution and integration. Compare different data-driven marketing attribution models and get simple and actionable insights. All performance metrics are available in just two clicks. Zoom in on a specific part of the conversion path or look at it as a whole. Identify oversaturated channels and get recommendations for budget reallocation based on your goals. Use your extensive customer data to generate relevant campaigns for higher response rates, sales, and ultimately CLV.

Align.ly Attribution is a robust multi-touch attribution solution for Salesforce, equipped with an interactive user interface. The software uses standard Salesforce Campaigns, providing full control to individual users over their own data, reports and dashboards alike. Further, it is also compatible with a variety of attribution models like First Touch, Equal Weight, Last Touch, U-Shaped and Time Decay. Align.ly Attribution with its retroactive attribution application technology facilitates seamless collaboration between various attribution models and existing data. Whether a company is running large enterprise deals or transactional sales, Align.ly Attribution provides both opportunity based and account-based attribution models accordingly. The software makes it easy for users to apply attribution weights against the lifetime value of individual accounts or opportunity amounts alike, offering an accurate picture of campaign-driven revenues over pipelines. Unlimited Salesforce campaign monitoring, unlimited users and detailed onboarding support are some of the exclusive functionalities served by the same.

Are you looking to improve how you market your business or product? Exactag is the ideal marketing tool for them. This cloud-based marketing performance platform gives them the power to run campaigns that deliver exceptional and measurable results. This extensive data from different sources like clean rooms, anonymous tracking, user-level tracking, and publisher APIs provides unique insight into customer journeys and media performance. With Exactag, they will be able to confidently unlock insights into advanced analytics, optimize their campaigns in real time, and accurately measure ROI on each campaign allowing them to make data-driven decisions on top of driving conversions. Make the switch to Exactag today it’s easy to set up, secure, and completely customizable for precisely what their company needs!

Taskade allows users to create tasks, manage notes, and collaborate via video calls in a single power-packed tool. The tool is available on all platforms, including mobile, web, and desktop. This includes Android, iOS, Chrome, Firefox, Mac, and Windows. All the user has to do is go to the app or website and start making lists at the click of a button. It lets users to neatly segregate the tasks into different lists such as the important (or priority) list, the Todo list, and even Notes. For users who want to get started right away, Taskade provides some handy templates based on the use cases or need of the hour. This includes the ability to plan the week ahead with the Weekly tasks lists. Users can even use a Bullet Journal to organize tasks or deploy a Brainstorming list that lets them funnel all great ideas into a simple list.

C3 Metrics is an attribution data cloud that makes marketing work better. One can transform outdated reporting into real-time cross-platform insights that help businesses to grow. Companies using C3 metrics report a 15%+ increase in ROI. Built on the attribution data cloud, C3 Metrics solutions deliver accurate insights. It further simplifies the complexity of marketing in a world of competitive marketing strategies. C3 Metrics employs an innovative machine learning model that includes the most complex data evaluation algorithms such as viewability and cross-device, as well as converting and non-converting data from both online and offline media. This platform’s full-funnel source provides preference to a team of ads rather than just the 'last clicked' ad; characteristics money transfer revenue to the ads that originated, converted, and assisted the purchase; matches the referenced revenue to every ad with its corresponding cost, and distils this data into an actionable metric. Moreover, this platform ensures to accurately enumerate the ROI of every marketing expense. C3 Metrics extends its support to pharma and travel as well.

Full Circle Insights delivers sales and marketing performance management solutions to optimize a company’s marketing mix and drive more revenue. Track lead responses throughout funnel stages and get a closed-loop view of their outcomes, from source to result. Unlock comprehensive lead tracking and performance in Salesforce. Customize funnels according to key stages in the buyer’s journey. Diagnose areas of optimization with comprehensive conversion metrics that highlight breakdowns between marketing and sales.

LeadsRx is a multi-touch attribution software that helps mid-to-large enterprises make informed decisions about different marketing programs. It shows the enterprises how marketing contributes to top-line revenue. The software helps marketers with the appropriate insights, technology and confidence to deepen their customer relationships and scale marketing performance seamlessly. With its SaaS-based marketing attributions, LeadsRx collects touchpoints on all channels, captures conversions in the entire funnel and provides impartial results. The top funnel includes initial conversions like newsletter sign-ups, PDF downloads and views of key pages. At the bottom of the funnel, users can view sales contact, test drives, product demonstrations, and proposal acceptance. While the mid-funnel helps them to access free trials, app downloads, inbound phone calls, event attendees, personal meetings and store visits. The software helps companies to track Google Ads, Facebook and 100% of digital channels through the Universal Conversion Tracking Pixel mechanism. Companies can also utilise LeadsRx Open Attribution API to monitor custom events and enterprise dashboards.

Lifesight is an AI-powered marketing measurement platform that empowers businesses to achieve sustainable growth while safeguarding their customers' privacy. The suite of solutions includes Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Incrementality Testing, which provide data-driven insights to improve marketing strategies, enhance ROI, and achieve efficient resource allocation. MMM assesses the impact of marketing strategies on sales and revenue by analyzing variables like advertising, pricing, and distribution. MTA analyzes customer journeys to offer a nuanced view of how multiple touchpoints influence conversions. Incrementality Testing evaluates the real impact of marketing strategies through controlled experiments to differentiate between natural customer behavior and marketing influence. These solutions guide enterprises to make informed decisions about budget allocation and resource optimization, ultimately helping them achieve sustainable growth in the privacy-first era.

CaliberMind is a reliable platform for obtaining accurate B2B revenue analytics. Reportedly, this solution has been trusted by a large number of B2B sectors for its clear and precise insights on revenue conditions. The platform integrates with key data sources and the experts mainly spend their time bringing the obtained pieces together. Connecting and cleaning data sources is considered the first step towards understanding the immediate market performance and with CaliberMind, this connection becomes an easy thing to execute. It further enables client organisations to catch up and encash on the best services, should they be worried about their data not being at par with their contemporaries. The search ads further identify interested leads among a large audience thanks to the different frequencies of filling forms or the customer success ticketing system available. CaliberMind further gathers all these things together to enable the clients to have an overview of all ongoings. The platform also makes it increasingly convenient for reporting against notable benchmarks with absolute accuracy and confidence.

Wicked Reports is a marketing attribution monitoring platform that helps eCommerce marketers analyze the impact of their marketing campaigns and increase ROI further. The software helps users with accurate ROI metrics, Lifetime Value (LTV) tracking, and a comprehensive campaign attribution mechanism that helps them to create better marketing campaigns in the future. It also offers detailed predictive behavior, cohort, and data mining analysis, facilitating better optimization of marketing campaigns to enhance return on investment. Wicked Reports enables eCommerce marketers to prepare accurate attribution reports that can be used to identify exactly from where the leads, customers, and subscriptions are coming from. The platform also includes wicked playbooks that help users increase their ad ROI, understand old data and determine the profitability of individual campaigns. Wicked Reports allows eCommerce marketers to track active campaigns over multiple social media channels. This way they get to optimize every stage of their business’ marketing funnel. Moreover, the Wicked Smartz feature included within, helps with money-saving decisions and allows users to integrate the software with external advertising and eCommerce platforms.

Cubed uses proprietary multi-touch attribution, built upon propensity modelling. It is based on a neural network, an advanced machine learning model. It is constantly training, learning which user behaviour makes a person more likely to buy. This level of insight provides brands with the data they need to lead in their market.