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This white paper is an introduction to CRM and what it’s really about. It’s also a step-by-step guide to help you succeed at CRM. This report filled with the answers for How does one succeed at CRM? And how do you become a customer magnet?
Your Guide to CRM
1. CRM – a short introduction
2. Why care about CRM?
3. Risk analysis - without CRM
4. The CRM system
5. The CRM pyramid
6. How to choose a CRM system
7. CRM advantages
8. Before you get started
9. Succeed at CRM
10. CASE: New Wave Norway
11. CASE: BMW
12. Briefly about Lime
13. CRM dictionary