Optimizely |
82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
View Details
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81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
View Details
|
| Description | Adobe Target is a content testing, personalisation and automation solution for businesses to test their content and predict its performance in the market. It is a software that targets a customer and strikes them with the most relevant information or product description to generate more sales. Adobe Target uses A/B and multivariate tests to quickly understand and bring into action the best combinations of offers and layouts to attract customers. Users can create customised tests for a different type of users to see what they are looking for in a product. A/B test the whole experience, including images, user interface, copy, etc to provide the best possible experience. The software helps to personalise the customer based on gender, age, brand affinity or any profile data available on the site. Users can create their own parameters to personalise their customers across different stages of interaction. Read more | Wigzo is an AI-powered marketing automation platform, specially designed for e-commerce business owners to boost their brand on a large scale. It supports users in omnichannel marketing, enabling them to enhance customer experience through constant interaction across multiple devices, touchpoints, and channels. Thus resulting in more incredible conversion and retention ratios. Users also get access to almost 100s of accurate insights and intelligence reports about their product sales, performance, inventory, customers, etc, which facilitates great business. With Wigzo, they can measure a variety of metrics, including gross margin, customer lifetime value, net profit, and more in a seamless way. Additionally, an omnichannel personalization module featured by the platform, helps users improve their customer interaction levels, besides providing them with a predictive consumer categorization solution that can be used to create segment-wise exclusive marketing strategies. Product recommendation, Email & SMS marketing, Push notification & personalized emails, etc., are some of the relevant highlights. Wigzo is a revolutionary ads platform connecting Google ads and Facebook ads to develop AI-generated ads, enhancing sales. Read more |
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| SW Score & Breakdown |
82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
| Total Features |
5 Features
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4 Features
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| Common Features for All |
Audience Targeting
Funnel Analysis
Landing Pages (Web Forms)
Multivariate Testing
Split Testing
Statistical Relevance Analysis
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Audience Targeting
Funnel Analysis
Landing Pages (Web Forms)
Multivariate Testing
Split Testing
Statistical Relevance Analysis
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| User Sentiments |
A/B Testing Capabilities, Personalization Features, Seamless Adobe Analytics Integration, User-Friendly Interface Occasional Performance Issues (Slow Loading/Bugs), Complexity for Advanced Use Cases, High Cost, Steep Learning Curve |
Not Available
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| Review Summary |
Users highlight Adobe Target's robust A/B testing capabilities, personalization features, and user-friendly interface as key strengths. They appreciate the ability to conduct various tests, target specific segments, and create personalized experiences. However, some users mention limitations in reporting and analytics capabilities, and occasional technical glitches. Overall, Adobe Target is praised for its testing and personalization features but could benefit from improved reporting and technical stability. |
Not Available
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| Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
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Pricing Plans
Monthly Plans
Annual Plans
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Adobe Target Custom |
Wigzo Custom |
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View Detailed Pricing
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View Detailed Pricing
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Acobot
4.8 Based on 34 Ratings
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| Screenshots |
+ 1 More
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Not Available |
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+ 1 More
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| Company Details |
Not available |
Located in: Phoenix, Arizona Founded in: 2015 |
| Contact Details |
Not available https://www.adobe.com/marketing/target.html |
Not available https://www.wigzo.com/ |
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