Home/AB Testing Software/VWO Testing vs Google Optimize
Updated on: February 7, 2023

Compare VWO Testing vs Google Optimize

88% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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89% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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Visit Website

Visit Website

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88% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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89% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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Overview

Summary

Visual Website Optimizer is an easy but highly effective A/B testing platform. VWO also allows A/B Test for webpages with Extensive Code Changes as well as A/B testing a mobile app. Using VWO, you can compare and test different calls to action, layouts, and design elements to optimize your mobile app and deliver the best possible product to your users. VWO handles upto 20–25k requests per second by deploying multiple server architecture which allows them to keep adding more servers. ..read more

Google Optimize is the most popularly used A/B Testing tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Optimize analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Optimize' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. ..read more

Features

Audience Targeting Allows you to serve different versions of a page to a different set of audience

Funnel Analysis Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes.

Heatmaps Heatmaps show where users have clicked on a page

Landing Pages (Web Forms) A webform or a popup which can be used to capture the lead or ask user his preferences

Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them

Split Testing Splits web traffic among the different variations of a webpage being tested

Statistical Relevance Analysis Helps in knowing if the result achieved by testing the data is statistically significant or not

Surveys Optimize survey response rate with A/B testing

Test Scheduling Allows the user to test the application at the scheduled time

Visual Editor Enables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time.

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

New Delhi, India / +1 415-349-0105

Mountain View, CA / +1 (650) 253-0000

API

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Growth
Custom

GROWTH
Get started with visitor research.

INCLUDED:

  • Cross-Device Heatmap and Visitor recording
  • Click map
  • Heatmap Comparison
  • Funnel
  • Page and Session Level Recordings
  • Basic Form analysis
  • Basic Website Survey
  • Email and Chat Support

FEATURES:

  • Funnels
  • No. of Running Funnels - 5
  • Basic Funnel Reporting

Heatmaps

  • Heatmap
  • Click map
  • Cross-Device
  • Observations
  • Heatmap Comparison
  • Share
  • Observations with Automatic Screenshot
  • Test Variation Heatmap

Visitor Recordings

  • Page and Session Level Recordings
  • Share
  • Cross-Device
  • Observations with Recording Snapshot - 100

Form Analysis

  • No. of Active Forms - 5
  • Conversion Funnel Report
  • Drop Off Report
  • Targeted Forms

Surveys

  • No. of Responses - As per quota-
  • No. of Active Surveys - 2
  • Basic Layouts
  • Question Types
  • Basic Triggers
  • Multi Question Survey
  • Question Bank
  • Support for Multiple Languages
  • Basic Themes
  • Basic Targeting

Segmentation and Targeting

  • Report Segmentation - Segment Gallery

VWO Plan

  • Observations
  • Observations with automatic snapshot
  • Observation plugin
  • Hypotheses
  • Hypotheses prioritization + Kanban - Standard
  • Idea factory

Account Administration & Support

  • Users - Unlimited
  • Subaccounts - 1
  • Integrations - Standard
  • Data Retention - 1 month
  • Business Goals - 20
  • GDPR compliance
  • Support Availability - 24 X 5
  • First Response Time
  • (Working days only) - 8 hrs
  • Email Support
  • In Product Chat Support
PRO
Custom


PRO
Advanced visitor research and behavior analysis with intuitive reporting.

Everything in GROWTH and...

  • Scroll map
  • Advanced Session recording
  • Advanced Heatmap & Session recording filter
  • Exit intent survey
  • Advanced form analysis
  • Basic targeting and Segmentation
  • Phone Support

Funnels

  • No. of Running Funnels - 10
  • Basic Funnel Reporting
  • Funnel Drop Off Report -
  • Advanced Funnel Filtering

Heatmaps

  • Heatmap
  • Click map
  • Cross-Device
  • Observations
  • Heatmap Comparison
  • Share
  • Scroll map
  • Download
  • Browsable Heatmap
  • Observations with Automatic Screenshot
  • Test Variation Heatmap
  • Advanced Heatmap Filtering
  • Heatmap Views

Visitor Recordings

  • Page and Session Level Recordings
  • Share
  • Cross-Device
  • Download
  • Session Filters
  • Advanced Recording Filters
  • Test Variation Recording
  • Saved Recordings - 250
  • Observations with Recording Snapshot
  • Recording Views

Form Analysis

  • No. of Active Forms - 20
  • Conversion Funnel Report
  • Time Report
  • Hesitation Report
  • Refill Report
  • Ignore Report
  • Drop Off Report
  • Targeted Forms

Surveys

  • No. of Responses - As per quota-
  • No. of Active Surveys - 7
  • Basic Layouts
  • Question Types
  • Basic Triggers
  • Multi Question Survey
  • Question Bank
  • Support for Multiple Languages
  • Basic Themes
  • Exit Intent
  • On-Scroll Trigger
  • Custom Styling
  • Variation Survey
  • *NPS®
  • Basic Targeting
  • Export CSV

Segmentation and Targeting

  • Report Segmentation - Basic
  • Targeting
  • Saved Segments
  • Geo Targeting
  • Custom Javascript
  • Cookie Based Targeting

VWO Plan

  • Observations
  • Observations with automatic snapshot
  • Observation plugin
  • Hypotheses
  • Hypotheses prioritization + Kanban - Standard
  • Ideafactory

Account Administration & Support

  • Users - Unlimited
  • Subaccounts - 3
  • Integrations - Standard
  • Data Retention - 2 month
  • Business Goals - 50
  • GDPR compliance
  • Support Availability - 24 X 5
  • First Response Time
  • (Working days only) - 6 hrs
  • Email Support
  • In Product Chat Support
  • Phone Support
Enterprise
Custom

ENTERPRISE
Best for large teams with high-traffic websites.

Everything in PRO and...

  • White-labeled Surveys
  • Advanced Segmentation & Targeting
  • API Access
  • 3 months data retention
  • Dedicated Account Manager
  • Onboarding & Training

Funnels

  • No. of Running Funnels - 20
  • Basic Funnel Reporting
  • Funnel Drop Off Report
  • Advanced Funnel Filtering

Heatmaps

  • Heatmap
  • Click map
  • Cross-Device
  • Observations
  • Heatmap Comparison
  • Share
  • Scroll map
  • ClickArea
  • Element List
  • Download
  • Browsable Heatmap
  • Observations with Automatic Screenshot
  • Test Variation Heatmap
  • Advanced Heatmap Filtering
  • Heatmap Views

Visitor Recordings

  • Page and Session Level Recordings
  • Share
  • Cross-Device
  • Download
  • Session Filters
  • Advanced Recording Filters
  • Test Variation Recording
  • Saved Recordings - 1000
  • Observations with Recording Snapshot
  • Recording Views

Form Analysis

  • No. of Active Forms - 50
  • Conversion Funnel Report
  • Time Report
  • Hesitation Report
  • Refill Report
  • Ignore Report
  • Drop Off Report
  • Targeted Forms

Surveys

  • No. of Responses - As per quota-
  • No. of Active Surveys - 15
  • Basic Layouts
  • Question Types
  • Basic Triggers
  • Multi Question Survey
  • Question Bank
  • Support for Multiple Languages
  • Basic Themes
  • Exit Intent
  • On-Scroll Trigger
  • Custom Styling
  • Variation Survey
  • *NPS®
  • Basic Targeting
  • Export CSV

Segmentation and Targeting

  • Report Segmentation - Advanced
  • Targeting
  • Saved Segments
  • Geo-Targeting
  • Custom Javascript
  • Custom Dimension - 50
  • Behavioral Analysis
  • Cookie Based Targeting
  • IP Based Targeting
  • Advanced Segment Logic

VWO Plan

  • Observations
  • Observations with automatic snapshot
  • Observation plugin
  • Hypotheses
  • Hypotheses prioritization + Kanban - Standard + Custom
  • Idea factory

Account Administration & Support

  • Users - Unlimited
  • Subaccounts - 5
  • Integrations - Standard + Custom
  • API Access
  • Data Retention - 3 month
  • Business Goals - 75
  • Single Sign-On
  • GDPR compliance
  • Support Availability - 24 X 7
  • First Response Time
  • (Working days only) - 4 hrs
  • Email Support
  • In Product Chat Support
  • Phone Support
  • Dedicated Account Manager
  • Onboarding & Training
View Price Page
Google Optimize
Free

Small to medium-sized businesses just getting started with experimentation.

Features

  • A/B testing
  • Native integration with Google Analytics
  • Integration with Google Ads
  • Personalization capabilities
  • Advanced customization (includes geographic and user attributes)
  • Support for single-page web applications
  • Multivariate testing (MVT) : Limited
  • Experiment objectives : Pre-selected
  • Simultaneous experiment capabilities : Basic
  • User and account administration
  • Support and services : Self-service Help Center and community forums
  • Payment options : Free
Google Optimize 360
Custom

Larger enterprises or those businesses with more sophisticated testing needs

Features

  • A/B testing
  • Native integration with Google Analytics
  • Integration with Google Ads
  • Personalization capabilities
  • Advanced customization (includes geographic and user attributes)
  • Support for single-page web applications
  • Google Analytics audience customization
  • Multivariate testing (MVT) : Full
  • Experiment objectives : Ad-hoc
  • Simultaneous experiment capabilities : Advanced
  • User and account administration
  • Support and services : Services, support and SLAs provided by Google and global partner network
  • Payment options : Invoiced monthly
View Price Page

SCREENSHOTS

VWO Testing Screenshots
View 10 screenshot(s)
Google Optimize Screenshots
View 2 screenshot(s)

INTEGRATIONS

  • WordPress
  • Mixpanel
  • Joomla
  • Drupal
  • Google Analytics
  • BigCommerce
  • Shopify
  • Google Tag Manager
  • Kissmetrics
    NA

ALTERNATIVES

Top alternatives to VWO Testing

Optimizely
Optimizely
AB Tasty
AB Tasty
Kameleoon
Kameleoon
Convert Experiences
Convert Experiences
SiteSpect
SiteSpect

Top alternatives to Google Optimize

LaunchDarkly
LaunchDarkly
Google Tag Manager
Google Tag Manager
Firebase
Firebase
AB Tasty
AB Tasty
Unbounce
Unbounce