Socialbakers vs Oktopost Comparison

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Socialbakers

Social Media Management Software

4.2 472 user ratings

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93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Oktopost

Social Media Management Software

4.5 401 user ratings

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Zoho Social

Social Media Management Software

4.6 7,592 user ratings

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Missinglettr

Social Media Management Software

4.7 138 user ratings

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Overview

Description	Socialbakers is an AI-Powered Social Media and Digital Marketing solution to manage all marketing tasks in one place. The platform allows users to boost content engagement across all channels. It makes content strategy decisions easy by mapping marketing personas and allowing users to drive their strategy based on AI recommendations. It enables users to create engaging content by understanding audience preferences and interests. When using the platform users know exactly where to spend their money. The AI tags all content to give users instant insights and focus on content quality. It comes with the world’s largest content library where users can search and find ideas and save them into collections easily. Right from stories to videos, users gain a clear view of organic performance. The platform gives complete clarity of all paid social media performance, results, and spending trends are accessible in one dashboard. Tracking and reporting can be easily done for effective influencer marketing. Read more	Oktopost is a B2B social media management solution for businesses to manage, monitor and measure all of their social media activities and reach scheduled B2B goals. The platform helps to maximise content visibility, measure the true impact of social media marketing, engage customers and make the company more social network friendly. With Oktopost, businesses can build a stronger employer brand and promote social selling with its built-in employee advocacy tool. The platform also allows users to integrate it with Marketo, Salesforce, Eloqua and many other platforms to build stronger relationships across multiple channels. Oktopost helps to discover ideas, streamline approvals and schedule dozens of posts quickly. Users can create custom dashboards and track the performance of individual posts regarding their engagement, acquisition and audience insights. The platform also showcases topic relevant conversations and introduces social intelligence to inform users about new trends. Read more	Zoho Social is a cloud-based social media management software that is also available in SaaS version and can be run on many devices. The software helps users in monitoring multiple social media channels, doing multi account management and encourage multi-user collaboration too. Zoho Social offers social media performance analytics and data-driven actionable insights to facilitate taking informed decisions. With this software, you can manage and monitor the content and ensure better customer engagement. You can also monitor keywords and schedule multiple posts. You can create content and do automated publishing with the help of this social media management platform. Read more	Missinglettr is a platform that automatically turns the blog posts of the user into engaging social media campaigns. The software helps its users to schedule engaging contents of an entire year in minutes, hence enabling users to drive more traffic to their blog. Users can update the templates used to create the content of their campaigns in order to reflect their writing style or local language. One can use the software to schedule templates by creating their own schedules based on the duration and post frequency. Missinglettr enables its users to optionally choose to have their campaigns reviewed by clients or anyone else they want to invite. The software enables its users to repurpose their social campaigns by having their blog posts re-published on Medium. Users can shorten the URL of their campaigns with goo.gl, bir.ly, PixelMe, replug or Short.CM. One can customize their campaign images and take control of their social brand presence and stand out in the competitive market. Read more
Pricing Options	Free Trial Available Socialbakers Offers Custom plan.	Free Trial Not Available Oktopost Offers Custom plan.	Free Trial Available Starts at $10.0. Offers Free-forever plan.	Free Trial Available Starts at $7.0. Offers Free-forever and Custom plan.
SW Score & Breakdown		93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 84% Momentum 61% Popularity 83%	95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 91% Momentum 67% Popularity 85%	90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 73% Momentum 60% Popularity 78%
SaaSworthy Awards	# 6 Most Popular # 6 Fastest Growing	# 18 Highly Rated # 8 Highly Rated	# 4 Highly Rated # 12 Most Popular	Not Available

Features

Total Features	9 Features	9 Features	9 Features	9 Features
Common Features for All	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less

Technical Details

Organization Types Supported	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available	NA	NA

Reviews & Ratings

User Rating	4.2/5 472 user ratings	4.5/5 401 user ratings	4.6/5 7,592 user ratings	4.7/5 138 user ratings
Rating Distribution	Excellent 40.7% Very Good 46.4% Average 8.9% Poor 3.4% Terrible 0.6%	Excellent 60.1% Very Good 31.7% Average 8% Poor 0% Terrible 0.2%	Excellent 62.8% Very Good 33.6% Average 3.1% Poor 0.4% Terrible 0.1%	Excellent 74.6% Very Good 21% Average 1.4% Poor 2.2% Terrible 0.7%
User Sentiments	Not Available	Ease of Use, Comprehensive Analytics and Reporting, Effective Campaign Management, Extensive Integrations Limited Social Media Platform Integrations, Occasional Software Bugs, Inconsistent Tagging Functionality, Limited Social Listening Capabilities	User-friendly Interface, Robust Scheduling Features, In-depth Analytics and Reporting, Seamless CRM Integration Limited Instagram Functionality, Limited Third-Party Integrations, Inflexible Pricing Plans, Mobile App Limitations	Not Available
Review Summary	Not Available	Oktopost receives positive feedback for its user-friendly interface, comprehensive social media management capabilities, and strong analytics and reporting features. It is praised for its ability to streamline social media marketing tasks, helping users save time and improve efficiency. Additionally, Oktopost's customer support is often mentioned as being responsive and helpful. Some users have expressed concerns about the platform's pricing and the occasional occurrence of technical glitches. However, overall, Oktopost is generally well-received by its users and is considered a valuable tool for social media marketers.	Positive: User-friendly interface, comprehensive social media management capabilities, effective collaboration tools, excellent customer support, and mobile app availability. Praised for its ability to streamline social media tasks, schedule and publish content efficiently, and track campaign performance with robust analytics. Negative: Occasional glitches and bugs, limited customization options, and difficulty managing multiple social media accounts simultaneously. Some users reported challenges with content scheduling and experienced occasional outages.	Not Available
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Pricing

Pricing Options	Free Trial Available Socialbakers Offers Custom plan.	Free Trial Not Available Oktopost Offers Custom plan.	Free Trial Available Starts at $10.0. Offers Free-forever plan.	Free Trial Available Starts at $7.0. Offers Free-forever and Custom plan.
Pricing Plans Monthly Plans Annual Plans	Essential Custom The Complete Socialbakers Platform Custom	Oktopost Custom	Free Edition Free Standard (For Business) $10.00 $15.00 per month Professional (For Business) $30.00 $40.00 per month Premium (For Business) $40.00 $65.00 per month Agency $230.00 $320.00 per month Agency Plus $330.00 $460.00 per month	Free Free Solo $7.00 $9.00 per month Pro $32.00 $39.00 per month Agency $147.00 $147.00 per month Enterprise Custom
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