Socialbakers vs Oktopost Comparison

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Socialbakers

Social Media Management Software

4.2 472 user ratings

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93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Oktopost

Social Media Management Software

4.5 401 user ratings

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Sprout Social

Social Media Management Software

4.3 4,162 user ratings

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Echobox

Social Media Management Software

4.7 111 user ratings

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Overview

Description	Socialbakers is an AI-Powered Social Media and Digital Marketing solution to manage all marketing tasks in one place. The platform allows users to boost content engagement across all channels. It makes content strategy decisions easy by mapping marketing personas and allowing users to drive their strategy based on AI recommendations. It enables users to create engaging content by understanding audience preferences and interests. When using the platform users know exactly where to spend their money. The AI tags all content to give users instant insights and focus on content quality. It comes with the world’s largest content library where users can search and find ideas and save them into collections easily. Right from stories to videos, users gain a clear view of organic performance. The platform gives complete clarity of all paid social media performance, results, and spending trends are accessible in one dashboard. Tracking and reporting can be easily done for effective influencer marketing. Read more	Oktopost is a B2B social media management solution for businesses to manage, monitor and measure all of their social media activities and reach scheduled B2B goals. The platform helps to maximise content visibility, measure the true impact of social media marketing, engage customers and make the company more social network friendly. With Oktopost, businesses can build a stronger employer brand and promote social selling with its built-in employee advocacy tool. The platform also allows users to integrate it with Marketo, Salesforce, Eloqua and many other platforms to build stronger relationships across multiple channels. Oktopost helps to discover ideas, streamline approvals and schedule dozens of posts quickly. Users can create custom dashboards and track the performance of individual posts regarding their engagement, acquisition and audience insights. The platform also showcases topic relevant conversations and introduces social intelligence to inform users about new trends. Read more	Sprout Social is an all-in-one social media management platform that enables businesses to unlock the full potential of social media. The software not just helps in marketing strategy but also in various area of the business. It streamlines and scales social engagement to increase visibility, improve responsiveness and boost efficiency. Sprout Social also simplifies and strengthens social media publishing by scheduling content and posts it at the right time to gain more engagement. A notable feature of Sprout Social includes strategic decision-making, which uses social media analytics that saves time and speeds up the data collection process. It also analyses audience responses and generates strategies accordingly. Sprout Social helps the user to spend less time on manual tasks and more on connecting with their audiences. There are agents available on this platform that offer tailor-made solutions to scale business. The software is appropriate for enterprises, agencies, advocacy, small businesses and customer care agencies. Read more	Echobox is a sophisticated social media management software designed to help publishers track, update and publish digital content across multiple social media channels. Numerous esteemed mass media companies like The Times, The Independent, Condé Nast, etc. depend on this platform for its exceptional services. With impactful features delivered thoughtfully, this platform helps online publishers optimize their digital strategies. Echobox helps publishers augment their social media presence through the provision of automated processes. It also helps mass media moguls save valuable time by managing their social media activities and drive significantly more revenue. Moreover, publishers can speed up their workflow with artificial intelligence to manage content sharing and post optimization related tasks, facilitating enhanced engagement rates. Beyond this, Echobox also helps users conduct A/B testing, enabling publishers to develop a better understanding of their Facebook audience. With images and video testing, tone of voice adjustment, hashtags, etc. users can answer important questions to enhance their content consumption levels in real-time. Read more
Pricing Options	Free Trial Available Socialbakers Offers Custom plan.	Free Trial Not Available Oktopost Offers Custom plan.	Free Trial Available Starts at $249.0. Offers Custom plan.	Free Trial Not Available Echobox Offers Custom plan.
SW Score & Breakdown		93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 84% Momentum 61% Popularity 83%	95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 88% Momentum 64% Popularity 90%	89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 95% Reviews 73% Momentum 63% Popularity 81%
SaaSworthy Awards	# 6 Most Popular # 6 Fastest Growing	# 18 Highly Rated # 8 Highly Rated	# 7 Highly Rated # 14 Most Popular	Not Available

Features

Total Features	9 Features	9 Features	9 Features	8 Features
Common Features for All	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 5 More - Show Less

Technical Details

Organization Types Supported	Freelancers Large Enterprises Medium Business Small Business	Freelancers Large Enterprises Medium Business Small Business	Freelancers Large Enterprises Medium Business Small Business	Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available	Available	Available

Reviews & Ratings

User Rating	4.2/5 472 user ratings	4.5/5 401 user ratings	4.3/5 4,162 user ratings	4.7/5 111 user ratings
Rating Distribution	Excellent 40.7% Very Good 46.4% Average 8.9% Poor 3.4% Terrible 0.6%	Excellent 60.1% Very Good 31.7% Average 8% Poor 0% Terrible 0.2%	Excellent 50.7% Very Good 35.8% Average 9.8% Poor 2.6% Terrible 1.2%	Excellent 79.3% Very Good 18% Average 0.9% Poor 0.9% Terrible 0.9%
User Sentiments	Not Available	Ease of Use, Comprehensive Analytics and Reporting, Effective Campaign Management, Extensive Integrations Limited Social Media Platform Integrations, Occasional Software Bugs, Inconsistent Tagging Functionality, Limited Social Listening Capabilities	Robust Reporting, Ease of Scheduling, User Friendly Interface, Extensive Integrations Inconsistent Instagram Integration, Limited LinkedIn Functionality, Occasional Post Failures, High Cost Per Additional User	Not Available
Review Summary	Not Available	Oktopost receives positive feedback for its user-friendly interface, comprehensive social media management capabilities, and strong analytics and reporting features. It is praised for its ability to streamline social media marketing tasks, helping users save time and improve efficiency. Additionally, Oktopost's customer support is often mentioned as being responsive and helpful. Some users have expressed concerns about the platform's pricing and the occasional occurrence of technical glitches. However, overall, Oktopost is generally well-received by its users and is considered a valuable tool for social media marketers.	Reviews of Sprout Social highlight its user-friendly interface, robust scheduling tools, and comprehensive analytics as key strengths. Users appreciate the platform's intuitive design, which makes it easy to navigate and manage social media accounts. The scheduling features are praised for their flexibility and the ability to plan and publish content in advance. Additionally, the detailed analytics and reporting capabilities provide valuable insights into social media performance. However, some users mention occasional glitches and limitations in customization as areas for improvement. Overall, Sprout Social receives positive feedback for its user-friendly interface, scheduling tools, and analytics, making it a popular choice for businesses seeking a comprehensive social media management solution.	Not Available
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Pricing

Pricing Options	Free Trial Available Socialbakers Offers Custom plan.	Free Trial Not Available Oktopost Offers Custom plan.	Free Trial Available Starts at $249.0. Offers Custom plan.	Free Trial Not Available Echobox Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Essential Custom The Complete Socialbakers Platform Custom	Oktopost Custom	Standard $249.00 $249.00 per month Professional $399.00 $399.00 per month Advanced $499.00 $499.00 per month Enterprise Custom	Echobox Custom
		View Detailed Pricing	View Detailed Pricing	View Detailed Pricing

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