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96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
Hubspot Marketing Hub
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85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
ContactPigeon
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| Description | Marketo is a best in class marketing automation software that helps companies involved in various sectors to enhance their customers’ experience and encourage them to visit again at their store. It helps companies to identify and engage the right customers by tracking their behaviour. The software easily builds and scales automated marketing campaigns and determines how marketing channels are impacting revenue. To keep the customers engaged, Marketo creates relevant conversations based on individual behaviours in real-time. The solution includes pre-built tiles and dashboards with advanced segmentation and filters to capture customer interactions at every stage. These simple dashboards and in-depth reporting tools show a clear picture of the impact of Return of Investment. The software attracts, nurtures and converts win-ready lead to sales through its inbound and outbound programs. It also creates personalised campaigns based on the customers’ activities to help them find what they are looking for. Read more | Adobe Campaign is a cross-channel marketing software that empowers business houses to plan, coordinate, and execute dynamic campaigns as per their customers’ requirements via mobile, email, offline channels, and more. With this platform, users can improve their email marketing facilities by leveraging contextually relevant and personalized messages. Powered by Adobe Sensei, the platform is capable of analyzing email opening rates, send timings and more. Enterprises find this software useful to gather customer data from different resources and use them for their upcoming marketing campaigns. Users can seamlessly drive, test, and automate their campaigns across every channel with ease. They can also make use of the Adobe Analytics integration to identify valuable audiences in real-time and trigger relevant messages. Moreover, multilingual emails, offer management, campaign reporting, data connectors, customer profiles, audience segmentation, preference centers, etc., are some of the other highlighted and beneficial features offered by the software. Read more | Hubspot Marketing Hub is a multi-functional marketing solution that provides a vast range of smart tools and features to its users to enhance their growth chart. It provides tools to publish blog posts, manage CRM or Salesforce, connect with the audience, create and organize teams, and enhance the visibility of your brand on the web for a better success rate. It is an all-in-one marketing software that assists you in establishing your brand as an authority by enabling you to publish blog posts easily and effectively. It aims at improving your brand visibility so that you can be found online easily and therefore, drive more traffic. You can automatically organize and record your customer interactions and connect with Salesforce or HubSpot CRM. Users can create teams of hierarchical orders in order to align the usage of HubSpot account with the team’s structure. It additionally enables lead scoring, ROI tracking, channel management, and campaign segmentation. Read more | ContactPigeon is an omnichannel personalised engagement tool that enables consumers to have meaningful interactions. This programme is an award-winning consumer interaction tool that ensures consistent eCommerce and retail results. Users can simply develop unique client journeys and endpoints across important messaging channels such as SMS, Messenger, and others. It aids in the gathering of information about client interactions. The software offers a dynamic segmentation feature that targets data-driven audiences to the best of its ability by creating unified consumer profiles based on campaigns, web behaviour, and eCommerce history. It uses a simple rule-based segmentation builder to help users better identify and cluster their client base, as well as provide product recommendations. The software has hundreds of appealing templates for customising one's brand and attracting visitors to one's website. It also has a dedicated eCommerce professional on standby to assist the team with concept generation and implementation. It also features a strong customer assistance system, which aids in the generation of additional sales. Read more |
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| SW Score & Breakdown |
96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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| SaaSworthy Awards | # 2 Most Worthy # 2 Fastest Growing |
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# 13 Most Popular # 18 Fastest Growing |
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Marketing Automation, Lead Management, Extensive Integrations, Ease of Use Steep Learning Curve, Outdated User Interface, Limited Reporting Capabilities, Occasional System Errors |
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Ease of Use, Workflow Automation, Extensive Integrations, Comprehensive Reporting High Pricing, Limited Social Media Functionality, Limited Landing Page Customization, Steep Learning Curve |
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| Review Summary |
Overall, users praise Marketo for its robust marketing automation capabilities, user-friendly interface, and excellent customer support. Many reviewers highlight its effectiveness in streamlining marketing campaigns, generating leads, and nurturing customer relationships. However, some users mention occasional technical glitches and a steep learning curve for new users. The platform's reporting and analytics features also receive mixed feedback, with some users finding them comprehensive and others requesting more customization options. Additionally, pricing concerns arise, as some users find the cost to be high compared to competitors. |
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Users widely commend HubSpot Marketing for its user-friendly interface, comprehensive features, and effective lead generation capabilities. Many reviewers highlight the ease of use, even for those new to marketing automation. They also appreciate the wide range of features, including email marketing, social media management, and analytics, which allow them to manage all their marketing activities in one place. Furthermore, users emphasize the effectiveness of the platform in generating leads and increasing conversions, which has significantly contributed to their business growth. |
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| Read All User Reviews | Read All User Reviews | Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
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Growth Custom Select Custom Prime Custom Ultimate Custom |
Adobe Campaign Custom |
Free Free Starter $18.00 $20.00 per month Professional $800.00 $890.00 per month Enterprise $3,600.00 $3,600.00 per month Starter CRM Suite $30.00 $50.00 per month |
Professional Custom Enterprise Custom |
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Adobe Analytics
4.3 Based on 1242 Ratings 
Salesforce Sales Cloud
4.6 Based on 305 Ratings
Hubspot Marketing Hub
4.7 Based on 3360 Ratings 
Salesforce Partner Relationship Management
4.5 Based on 25 Ratings 
Salesforce
4.3 Based on 7726 Ratings |
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| Company Details | Located in: San Jose, CA Founded in: 2006 | Located in: San Jose, California | Located in: Cambridge, Massachusetts Founded in: 2006 | Located in: Athens, Chalandri |
| Contact Details |
+1 877-270-6586 https://business.adobe.com/products/marketo/adobe-marketo.html |
Not available https://www.adobe.com/marketing/campaign.html |
+1 888-482-7768 https://www.hubspot.com/products/marketing |
+30 211 8006178 https://www.contactpigeon.com |
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