Loomly vs Buffer vs Hootsuite vs Swonkie in June 2026

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95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Loomly

Social Media Management Software

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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Buffer

Social Media Management Software

2.3 101 user ratings

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96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Hootsuite

Social Media Management Software

1.9 508 user ratings

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88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Swonkie

Social Media Management Software

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Overview

Description	Loomly is an easy to use social media calendar software that integrates your workflow with social media. You’ll have access to all your calendars on your fingertips, thereby facilitating a smooth workflow. Helps in team collaboration as you get an instant notification when any team member comments or updates a content. Loomly has an exquisite feature which enables you to have a preview of what your post is going to look like. With Loomly, you don’t have to wait for an approval after posting the content, you can submit the post to your client and receive feedbacks as well. Loomly also helps you to measure your success rates by showing the reaction rates on your post. Read more	Buffer is an effective tool to manage more than one social media accounts through a single dashboard. You can also create posts and schedule them for future uploads. The feature of auto publishing helps to publish content as and when relevant. One added feature of Buffer helps you to create a queue of posts and uploads them according to the schedule set by you. Buffer converts the number of likes, shares, comments tweets and other reactions of your post into numerical value which helps you to measure your post’s popularity on different social media platforms. Buffer also provides free trial which allows you to judge whether all your needs are being fulfilled or not. Read more	Hootsuite is a popular social media management software that comes attractively stuffed with an array of collaboration features as well. The software contains collaboration features group calendars, cooperative writing, synchronous editing, content management, contact management, project management, task management etc. It includes other useful software features also like reputation management features, social media marketing features and social media monitoring features. Hootsuite supports multi-user collaboration. With this software, users can easily share engagement streams with your team. Users can better control multiple communication channels with this highly collaborative platform. Read more	Swonkie is a handy social media management application that focuses on saving the time of digital marketing teams or agencies. Users can create content through the app and schedule them to be posted on the requisite date and time. The ability to add posts to a queue of consecutive schedules makes account management easy and dynamic. The types of supported posts include carousel posts, highly targeted posts, posts with Call to Actions, or even a simple repost. The team has recently added integration for Instagram stories where users can create stories while being logged in to Swonkie and post them in a simple and quick way. Users can even create and manage multiple Instagram stories at the same time. Swonkie comes bundled with 5 different plans which include Friendly, Lover, Pro, Master, and Unicorn. The Friendly plan allows users to add up to 15 social media accounts, 3 team members, and 2 real-time competitor alerts. Read more
Pricing Options	Free Trial Available Starts at $26.0. Offers Custom plan.	Free Trial Available Starts at $5.00. Offers Free-forever plan.	Free Trial Available Offers Custom plan.	Free Trial Available Starts at $21.21. Offers Free-forever and Custom plan.
SW Score & Breakdown	95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 94% Momentum 63% Popularity 86%	98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 91% Momentum 73% Popularity 94%	96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 92% Momentum 68% Popularity 95%	88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 96% Reviews 60% Momentum 65% Popularity 83%
SaaSworthy Awards	# 14 Highly Rated # 15 Most Popular	# 1 Most Worthy # 3 Highly Rated	# 2 Most Worthy # 1 Highly Rated	Not Available

Features

Total Features	9 Features	9 Features	9 Features	8 Features
Common Features for All	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 5 More - Show Less

Technical Details

Organization Types Supported	Freelancers Large Enterprises Medium Business Small Business	Freelancers Large Enterprises Medium Business Small Business	Freelancers Large Enterprises Medium Business Small Business	Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available	Available	Available

Reviews & Ratings

User Rating	Not Available	2.3/5 101 user ratings	1.9/5 508 user ratings	Not Available
Rating Distribution	Not Available	Excellent 18.8% Very Good 8.9% Average 9.9% Poor 6.9% Terrible 55.4%	Excellent 14.8% Very Good 5.5% Average 6.5% Poor 5.7% Terrible 67.5%	Not Available
User Sentiments	User-Friendly Interface, Calendar View, Ease of Scheduling, Team Collaboration Features Instagram Integration Issues, Limited Analytics, Inconsistent Auto-Publishing, Mobile App Functionality Limitations	Ease of Use, Scheduling Functionality, Time Saving, Extensive Integrations Limited Features in Free Plan, Occasional Posting Errors, Instagram Integration Issues, Limited Analytics Functionality	Easy Scheduling, Comprehensive Analytics, Comprehensive Dashboard, Extensive Integrations Unreliable Instagram Integration, Inconsistent Customer Support, Inaccurate Instagram Analytics, Limited Instagram Functionality	Not Available
Review Summary	Loomly generally garners positive reviews from users, with many praising its user-friendly interface, ease of use, and time-saving features. Reviewers also appreciate its robust set of features, including content planning, scheduling, collaboration, analytics, and reporting capabilities. However, some users have mentioned that the platform can be slow at times and may lack certain features found in more advanced social media management tools. Overall, Loomly is considered a reliable and effective solution for managing social media accounts and campaigns.	Buffer is generally praised for its user-friendly interface, ease of use, and robust scheduling features. Many users appreciate its compatibility with various social media platforms, while others highlight its ability to streamline their social media marketing efforts. The sentiment analysis tools and collaboration features also receive positive feedback. However, some users express concerns about limited customization options, occasional bugs and glitches, and pricing compared to competitors.	Users praise Hootsuite's user-friendly interface, comprehensive social media management capabilities, and robust analytics. They appreciate its ability to schedule posts, track engagement, and monitor multiple social media accounts from a single platform. However, some users have reported occasional technical issues and a learning curve associated with setting up and using the tool. Additionally, some users have expressed concerns about the cost of the software, particularly for small businesses or individuals with limited budgets.	Not Available
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Pricing

Pricing Options	Free Trial Available Starts at $26.0. Offers Custom plan.	Free Trial Available Starts at $5.00. Offers Free-forever plan.	Free Trial Available Offers Custom plan.	Free Trial Available Starts at $21.21. Offers Free-forever and Custom plan.
Pricing Plans Monthly Plans Annual Plans	Base $26.00 $35.00 per month Standard $59.00 $79.00 per month Advanced $129.00 $172.00 per month Premium $269.00 $359.00 per month Enterprise Custom	Free Free Essentials $5.00 $6.00 per month Team $10.00 $12.00 per user / month Agency $100.00 $120.00 per month	Professional Others Team Others Business Others Enterprise Custom	Free (Professionals) Free Starter (Professionals) $21.21 $21.21 per month Friendly (Agencies) $63.62 $63.62 per month Lover (Agencies) $106.04 $106.04 per month Pro (Agencies) $180.28 $180.28 per month Master (Agencies) $318.15 $318.15 per month Unicorn (Agencies) Custom
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